vitavp 2.0 is launched on July 28th – Creating 500,000 live show views and 8 figure sets sales in 1 day

vitavp 2.0 product launch event was held at Wutong Hotel, Taihua, Shenzhen at 2:00 p.m. on July 28, 2019. It brought the fully upgraded pod system products, various new flavors and more open agent policies. And it reached 8 figure sales amount data online and downstream in one day, and created more than 500,000 live show views.

vitavp 2.0

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Vitavp has acquired 10 million yuan investment from Pusi Capital

The vape brand Vitavp has acquired 10 million yuan investment from Pusi Capital and will promote iG joint products

Pusi Capital has invested many well-known consumer cases such as Net Fish Net Cafe, Poison App, and Lele Tea etc. And iG is a famous e-Sports computer games club.

Vitavp was founded in 2015, with the development and sales of vape juice products and mod vape devices as the main business line. Founder and CEO Liu Dongyuan told Vape hk that the company started to develop pod vapes in early 2017. The entire research and development cycle was nearly one and a half years, and the products were launched in 2018.

As of now, vitavp has introduced a cartridge-replacing pod vape, a disposable atomizing device and a variety of peripheral products. On the e-liquids product line, vitavp has launched more than 30 SKUs, including iced mint, early spring ruby, green mood and Yunxiangyi, which is produced in conjunction with Yunnan Tobacco. At the same time, different flavors of e-liquids are also available with different nicotine content such as high nicotine, low nicotine and no nicotine.

In order to ensure the production quality and product reaction speed, vitavp vape built its own supply chain in Shenzhen. Liu Dongyuan said that when the pod vape products were just beginning to become popular, the public molds products produced by the OEMs dominated the market. In the past two years, with the rise of more brands, the self-built supply chain will become one of the core competitiveness of the brand. It enables the brand itself to determine more product factors and master core technology patents.

vitavp

Founder Liu Dongyuan is a continuous entrepreneur. He started to enter the electronic cigarette industry in 2012. He has led many global e-cigarette brands in China and successfully created two high-end vape brands.

Liu Dongyuan said that under the efforts of the team, vitavp has launched joint products with a number of trend brands; at the same time, in terms of high-end brands, vitavp has also cooperated with luxury brands such as Rolls-Royce and Bentley. In addition, the company continues to expand its partnership with trendy brands and more in the field of entertainment (for example, the joint venture with the “Timely Pleasure” brand and the iG Club).

Regarding the company’s values, Liu Dongyuan believes that e-cigarette products do not contain tar/carbon monoxide harmful substances. Although they are harmless compared to traditional cigarettes, they are not completely harmless. Therefore, vivitap prohibits cooperative dealers from selling their nicotine products to minors. . “vitavp has recently been selected as the executive director of the Electronic Cigarette Industry Committee. We hope to actively communicate with industry regulators to help build the industry norms.”

vitavp
Liu Dongyuan vitavp founder

 

Vitavp won Yunxiangyi vape juice authorized operation rights

Vitavp launched pod vape with a better experience. Beijing-based aerosol brand Vitavp has recently been authorized by Yunnan Zhongyan New Materials Technology Co., Ltd. The former has become Yunxiangyi fragrance vape juice authorized operator under Yunnan Zhongyan, which is also the first officially authorized vape enterprise in 2019.

PS: Yunxiangyi, a state-owned tobacco company under the background of Chinese tobacco sales monopoly

 

In addition, Vitavp, as a vape start-up company, was elected as the Standing Director of the Vape Industry Committee of the China Vape Commerce Chamber.


Standing Board Member and Yunxiangyi Authorization Certificate

Vitavp was founded in 2015 as the only vape juice company. In the early stage, its main business was the research and development of e-liquid products. Liu Dongyuan, founder and CEO, told Vape hk that the company began to enter the market of pod vape products at the end of 2016. The whole research and development cycle was nearly one and a half years, and the product was launched in 2018.

Liu Dongyuan said that Vitavp has a longer research and development cycle than most of the products on the market because it hopes to give the technical team enough time to develop and innovate so as to make the user experience better, such as the patent of ceramic atomization technology (reducing leakage and stabilizing power), the patent of T-type airway design (different from single-hole air outletting, dividing the vape pend into two parts after “bumping into air”). These are the Vitavp team’s research and development results.

It is worth mentioning that Vitavp only uses lithium cobalt oxide batteries with higher battery density and more expensive price, and achieves a capacity of 620 mA higher than the industry average (300 – 400 mA hours), a single charge time needs less than 40 minutes, users can normally use more than three days after full charge, and more than two sets of vape cartridges.


IP Partnerships of Vitavp Cartridge Replacable Vape


Vitavp MINI disposable cigarette

Up to now, vitavp has only introduced two kinds of products, one-off cigarette and cartridge changing cigarette. As for Vape juice, Vitavp has introduced products with different contents, such as high nicotine, low nicotine and non-nicotine energy stick. The tastes of different flavors and nicotine content have exceeded 30 kinds.

In order to ensure the quality of production, Vitavp has set up a branch company in Shenzhen and established a supply chain. Liu Dongyuan said that in the past few years, when the pod vape products started to get popular, OEM factories had more talking rights. In the past two years, with the rise of more brands, building their own production lines could allow the brand itself, they start to gain more rights in directing more factors in the product.

Thanks to the team’s many years of experience in youth culture-related industries before starting their own businesses, Vitavp launched cooperative payments with a number of fashion brands and luxury car factories in the early days of its aerosol vape juice products. In order to avoid the usage from teenagers and campus students as much as possible, Vvitavp also has higher requirements for dealer location, requiring that stores should be far away from schools and other areas, and can not be located in places where teenagers can enter.

Vitavp has good revenue both at home and abroad at the initial stage of its listing, with a monthly revenue of 10 million yuan. Liu Dongyuan said that the company’s current share in overseas markets is about 30%. In 2019, the company will continue to focus on overseas migration and sell products to more countries.