MOTI will showcase new vapes at CES ASIA

It is reported that the 53rd International CES owned and produced by Consumer Technology Association (CTA) will be held at the Shanghai New International Expo Center from June 11 to 13. MOTI will make its first debut in CES ASIA with its new work and latest evolutional products, showing off its technical advantages and gifts in vapes.

moti ces

CES, which started in 1967, aims to promote the close integration of cutting-edge electronic technology and modern life. It has become a window for major global electronics enterprises to show their high-tech strength and advocate future lifestyle. MOTI, as a strong functional product providing smokers with a scientific alternative smoking solution, went on sale in early 2019 and won the most influential brand award in the consumer market from 3.15 2018-2019. The joint exhibition of MOTI and Shenzhou Digital will show the exquisite products made by the most advanced technology in the electronic

cigarette industry.

moti ces

As a substitute technology for cigarettes, MOTI insists “helping people change the traditional way of smoking“. And MOTI uses heating atomized e liquids to provide smokers with a healthier way to obtain nicotine. It does not contain tar and produces second-hand smoke. Compared with traditional smoking, MOTI reduces the hazard by 95%. MOTI uses ceramic atomization core, the industry’s original META TECH heating technology, to ensure a higher level of the foaming rate of ceramics. And it also ensures uniform atomization, to reduce burnt pod rate to 1/1800, restoring the true cigarette flavor to the greatest degree. It is the best-known brand of pod system in the market currently.

moti ces metatech

MOTI team has been working in the field of electronic cigarettes for nine years, and has experienced all stages of market changes. The former MOTI test version MT is the elder of Chinese pod vapes, and also the most popular pod vape at that time. After more than 20 micro-evolutions and 4 comprehensive promotions, it has completed the whole line of brand and product upgrading in 2018.

moti ces

It is worth mentioning that MOTI will show the latest joint-name products to the public for the first time at the exhibition. It is reported that the new product is MOTI’s special exhibition in China with world-class rock star David Bowie, and the official collaboration with MVM, a well-known design factory under Modern Sky. Limited edition customized vape was chosen by the organizers as the only accompanying gift for the VIP Day. The black-and-red flame oxidation process was used in the joint model specially created for David Bowie for the first time. The design printed on the device shell adopted the elements in David Bowie’s famous work HEROES and his representative signs of lightning and pupil, which had a full rock attitude. The joint product has been put on display in the official derivatives stores at present, and will be sold in the major official malls of MOTI in mid-June.

moti ces

MOTI always keeps on making strong functional tobacco replacement products only for the needs of smokers. If you don’t smoke, don’t touch electronic cigarettes, As a vane of Asian science and technology frontier, participating in this CES ASIA symbolizes MOTI’s another show on the international platform. And keep on providing the best alternative solution only for users who need alternative cigarettes is the longer way MOTI will go.

CES Asia Address: NI Pavilion 1230, Shanghai New International Expo Center, China.

Moti & Mojo – What’s the relationship and difference between the 2 brands

MOTI and MOJO both belong to the same company MOTI in China. This company is financed by Zhen Fund with Pre-A round 10 million dollars for product researching and marketing.

Here are the main differences between Moti and Mojo:

MOTI: For old vapors, flagship product. Cartridge replaceable and reusable vapes

MOJO: For vape beginner starters, starter kit. Disposable vapes.

Related: Vaping360 Disposable Mojo Review

Lies & Moral Bottom Lines of Vape Upstart Companies- RELX, Moti, Yooz, Feelm & SXmini stories you didn’t know

“Are you over 18 years old? If not, please leave.

This is a reminder of the landing page of the American pornographic websites, while the reminder of the landing page of American electronic cigarette retail websites is: “Are you over 21 years old?”

What pornographic websites and e-cigarettes have in common is that they target young people. But in the United States, the threshold for buying e-cigarettes is higher than for viewing pornographic websites. In the criminal law and related laws of California and other places, the sale of tobacco products or appliances, including electronic cigarettes, to anyone under 21 years of age is clearly illegal.

Stories you didn't know about RELX, Moti, Yooz & Feelm

The bottom line for sex is 18, and the bottom line for the international tobacco industry is 21.

Internationally, such a reminder is no longer news. Within China, e-cigarette brand websites, such as Smoore‘s own brand Vaporesso, which mainly do overseas vape export business, also set the threshold.

But from last year to now, RELX, Yooz, Moti and other new e-cigarettes who have been capitalized on, output radical agency model and Internet marketing, the vape industry in China is in chaos.

Just six months ago, RELX tried to enter the campus. Though companies with the problems of low-price warfare & OEM, pod electronic cigarettes are 10 times the profits of mobile phone hardware, which has become the industry’s public secret.


During this process, the moral bottom line of vape companies is blurring.

A dead lie

At the Shenzhen Conference on March 31, RELX released the new device, RELX Alpha. In its press release, the “Guardian Plan” was brought out at the end: the sale and marketing of electronic cigarette products to minors was firmly prohibited, and adults should avoid using electronic cigarettes in front of minors.

2019 RELX Alpha new product launch conference & its first fan festival is held in Shenzhen

Previously, in January 2019, RELX announced the plan to protect minors, although the packaging of RELX electronic cigarettes was printed with small letters warning, “Alcohol allergy, heart disease… Minors and other groups, do not use it”, but the text of the instructions is extremely provocative.

relx vape ad

RELX CEO Wang Ying explained the protection plan in an interview. The first step is to start with the people around him, “For example, not using electronic cigarettes in front of minors, not setting an adult model”, and the second step is to radiate cooperation channels by means of propaganda.

Wang Ying’s concluding remark is meaningful, “This is not the business of a single enterprise, but the whole industry, we need to do it together.”

But just six months ago, RELX tried to squeeze into the campus.

On August 29, 2018, a marketing consultant for RELX e-cigarettes posted on a website saying, “Seeking campus agents, up to 35% commission.” Its certification information is Shenzhen Fog Core Technology Co., Ltd. – RELX, and the cooperation place is Beijing. The validity period is up to December 31, 2018.

relx vape campus

RELX will provide 30 yuan discount coupons for campus agents (for campus promotions); resources and fees for campus promotion (campus agents are responsible for overall planning); a complete set of campus marketing materials; and necessary campus sponsorship.

The requirements of campus agents are: there are certain campus network resources in Beijing; good cooperative relations with various colleges and universities’associations; and a certain understanding of students’ consumption ability on campus.

Finally, note, “If you meet all the needs of the above requirement, don’t worry about the remuneration, absolutely enough”.

This information has 24359 views and 8 replies. Although the poster did not carry out professional certification on the website, Vape HK contacted the poster and the agent said he did work for RELX Company, but the campus agency activities have been suspended. As to the result of previous activities, the agent did not respond.

It’s like the social marketing of JUUL, an American electronic cigarette company, targeting young people, not just smokers.

According to the Food and Drug Administration (FDA), the proportion of high school students using electronic cigarettes in the United States has surged from 1.5% in 2011 to 15% in 2015. This number expanded rapidly in the next few years, and the FDA attributed the responsibility to electronic cigarette start-ups such as JUUL.

In fact, the posting time of the above campus agent is a delicate point. The day before the post was sent out (August 28, 2018), the State Administration of Market Supervision and Administration and the State Tobacco Monopoly Bureau issued an official announcement banning the sale of electronic cigarettes to minors. A few days later, the announcement spread rapidly through the media.

With the lesson of “campus loan“, it is obvious that electronic cigarettes enter the campus in a form of self-destroy. In the regulatory vacuum zone, how to protect minors, at present, only rely on the self-discipline of electronic cigarette enterprises.


Cross-regional low-price battle

In 2018, Smoore’s business income was 3.433 billion yuan, up 119.33% year on year.

On March 29, the domestic electronic cigarette industry giant Smoore produced a beautiful annual report for 2018. The total profits in the four quarters of 2018 were 110 million, 123 million, 268 million and 283 million respectively, with net profits of 785 million yuan, an increase of 257% over the same period last year. Among them, ODM (original design and manufacturer) business realized business income of 249,198.97 million yuan, an increase of 148.28% over the previous year.

RELX, YOOZ and other hot brands of pod vapes, have the same main authorized supplier, Smoore.

Smoore, who started with Feelm ceramic atomizing core technology, has long been aware of the limitations of ODM and has begun to build his own brand Vaporesso. Vaporesso launched its own Zero vape last year, but its market popularity is still slightly lower than that of Internet e-cigarette brands such as RELX.

Why Smoore’s grand-child RELX does better than its son Vaporesso?

On this point, Smoore is not the exception. Traditional brands of electronic cigarettes are often known for their high-power voltage-regulated electronic cigarettes, but these devices are not easy to use, only in small crowds. Pod vapes of traditional electronic cigarette brands only have reviews from professional electronic cigarette website & influencers, which depends on the stable overseas market.

However, with the support of capital, relying on large-scale social marketing and radical agency model, RELX, YOOZ, Moti and other influencer products have rushed to promote the category of pod vapes to the deep Chinese market.

RELX vape raised 38 million yuan in the first round of financing

“The whole province has been planted with our flags.” RELX’s general agent of a province told Vape HK.

RELX has higher requirements for the general agent of the city, including promotion ability and practical experience, while the applicant to be RELX distributor needs to pay a deposit of 5,000 yuan. After signing the authorization contract, he can join.

According to a RELX agent contract awarded by Vape HK, after applying to be a distributor, RELX’s vape pods can be obtained at a discount of less than 50%, and the source of electronic cigarette cartridge can be obtained at a discount of nearly 50%. If the order quantity is large, you can even get a better price.

Latest Relx Vape Wholesaler / Dealer Price List – April 2019

Portable electronic cigarettes are ten times as profitable as mobile phone hardware, which is an industry secret.

Some people in the industry said that the average gross profit of the vape industry can reach 60%-70%, which can be described as windfall profits. Now the secret of the electronic cigarette industry is that it can’t stop the cross-regional low-price battle.

A person claiming to be the general agent of RELX Beijing told Vape HK that he could supply the vape at the price of $20 (Official price $39.9) for vape and $9 (Official price $14.99) for the cartridge from Shanghai and Lianyungang, but he needed to deduct the bar code of the vape packaging to prevent the manufacturer from finding out the serial goods and getting fined.

The market for vapes has been disrupted by channel distributors cross-regional low-price battle.

On the latest products of RELX, the two-dimensional code is printed directly on the vape elastic-plastic seal to prevent the phenomenon of low price battle. But an agent of Moti, RELX and other brands told Vape hk, “If you want, I’ll sell, I have ways to get out of it.” Said the agent, “Don’t worry about the low price battle in the early stage, the market is developing fast, and most dealers basically play like this.”

Channel vendors sell vape at very low prices, which exposes the nature of the industry’s windfall profits and further stimulates the market. Taking the vape “Ammo” of Shenzhen Bolton Group as an example, since the first 15 regional agents on March 1, after one month‘s development, it has expanded to 39 national regional cities.

The fire of vape is planted all over the country.

“The municipality directly under the Central Government sells 20,000 cigarettes a month,” an Ammo e-cigarette salesman of Shenzhen Bolton Group told Vape hk that the joining of Ammo e-cigarettes is more direct. Its main one-time e-cigarette sticks sells only 39 yuan on its official site. If you choose to be a distributor, you can purchase 1,000 items, each only needs 19 yuan.

Who is in charge of tomorrow?

“You’ve earned the money you shouldn’t have earned. You may laugh happily, but there’s no tomorrow.” Chen Zhenjiang, CEO of Dongguan Yihi Electronic Co.,ltd, told Vape hk.

At the 2018 ECC exhibition in the United States, SXmini, a high-end vape product, was exposed. As a traditional high-end brand of electronic cigarettes, SXmini was considered a compromise of traditional electronic cigarettes in the eyes of many old vapers because of pod vape’s little technological innovation.

SXmini from Yihi mainframe product is less influential than those current influencer products, because the first batch of vape cartridges taste did not meet its expectations, and its production was once stopped and improved. Chen Zhenjiang said excitedly in an interview, “The electronic injection technology developed by Yihai for two years will be presented at Shenzhen Electronic Cigarette Expo in April, which will ensure that every bite of electronic cigarette is fresh for vapers.”

2019 Shenzhen eCig EXPO Invitation letter from SXmini

Chen Zhenjiang compares the current popular vape pods to an old dish. Today’s craze is to stir-fry in one pot. Their innovation level is not high, but “at the right time, anything you do is right”. Almost at the same time, the traditional electronic cigarette manufacturer Aspire has also introduced ZQ Assure Pods.

They are accustomed to making a fortune in silence, because they often play a conservative and low-key role when in the tobacco industry of China. They rely on their accumulated technology to build portable electronic cigarettes. There is no radical marketing strategy of traditional vape enterprised compared to the hot Internet brands like RELX. This is also the incompatibility between the two kinds of companies.

Chinese vape market is destined to be dead

“If the core competitiveness of an enterprise like RELX depends on marketing, it is typical to make quick money.” Chen Zhenjiang said.

Unlike the traditional electronic cigarette manufacturers Smoore for RELX, YiHi is an vape company that never works as an OEM. Chen Zhenjiang believes that only when people do not blindly pursue short-term benefits, can they truly achieve an electronic cigarette brand.

“Capital injection has brought new players into the market, and its role in boosting the wave has expanded the boundaries of the e-cigarette market.” Chen Zhenjiang agrees with this. He agrees with the innovation of technology more, just like the temperature control technology of electronic cigarette chip, which has been built by Yihi, based on the high-end brand value orientation, is what the enthusiasts of electronic cigarettes are enthusiastic about.

Throughout the past decade, observing from the growth of domestic electronic cigarettes, the one is still standing in the market is the one relying on technological innovation, such as the ceramic atomization core technology behind Smoore and ALD.


At the end of 2018, Juul, an vape company in the United States, was acquired by Altria Group, a tobacco giant with well-known brands such as Marlboro, for 35% of its shares at a price of $12.8 billion, with a valuation of $38 billion.

The three-year-old company’s success is also based on technological innovation, which extracts nicotine from the chemical level rather than free nicotine from traditional electronic cigarettes. However, Juul’s Chinese imitators, who just learned how to socialize marketing to young people, then began to race around and forgot about technological innovation.

Chinese domestic e-cigarette market is still in chaos.

“It’s a good thing that 315 Party exposed unqualified electronic cigarettes.” Chen Zhenjiang said. Yihi participated in the China Electronics Commerce and drafted the General Specification for Appliances of Vape Products with the vape industry companies in an attempt to fill the gap in the industry in 2017.

Today, he looks forward to the regulation of policies and rules at the national level, and mandatory national standards for vape and e-liquid been submitted by the National Tobacco Monopoly Bureau, which is expected to be introduced within the year.

Just as the FDA of the United States has raised the entry threshold of vape enterprises and made the vape industry in the United States tend to be standardized, the vape industry in China may also be included in the regulatory field of food and drug authorities in the future.

“Whether high-power electronic cigarettes or today’s pod vapes, the future will eventually be the world of portable vapes.” Chen Zhenjiang said that after more than 10 years of ups and downs in the industry, he believes that whoever enters the market, it will not shuffle quickly, and this market is not a winner-take-all market.

For e-cigarette manufacturers, the uncertainty lies in this, they may face tax increases, licensing access and other supervision. The spring to ride on a horse to enclose is doomed to be short, and no one can predict what kind of failure awaits them.

Or maybe soon, you will find a new vape brand ad among the Vivo, OPPO & Huawei billboards all over China’s counties.

Laan, Relx and MOTI, three engines that boost the Chinese domestic vape market explosive growth together

Laan, Relx and MOTI, three engines that boost the Chinese domestic vape market explosive growth together

Capital began to enter the vape market since 2018 and reached its peak in 2019, which is also the year in which electronic cigarettes are defined as entrepreneurship’s best year. According to incomplete statistics, more than 20 brands of OEM/ODM have been invested by angels in the domestic e-cigarette market. Among them, the lowest amount of financing is RMB 5 million, the highest amount is RMB 50 million, and some even have received the second round of financing, and the value is US$800 million. These cutting-edge brands are mainly devoted to the R&D, design and marketing of pod vapes. Their products are major by OEM.

Despite the emergence of a large wave of new brands in a short period of time, few brands can really have the strength to open the market and promote the development of the Chinese domestic e-cigarette market. In the view of many people in this circle, from product design, brand packaging, marketing, product education to other aspects of the evaluation, Laan, Relx and MOTI are the three major Internet brands are doing a better job, known as the Troika to promote the explosive growth of the Chinese domestic vape market.


Laan, under the Shenzhen Laan Technology Co., Ltd., was founded in 2016, the founder is Zhu Yaxuan. In September 2017, IDG, INNOL Angel Fund and other angel rounds have invested millions in it and it was valued at tens of millions of dollars. In 2018, round A negotiations with internationally renowned investment institutions have come to an end, and Laan’s valuation has exceeded 100 million yuan.

In September 2018, Laan launched the corresponding environmental protection measures, joined hands with vapers, tried to protect the environment and better establish green awareness among users. It launched the “Empty Cartridge Retrieve Plan” for the first time. Guard the environment with the most beloved vapers. They collect the empty cartridges and then concentrate on degrading them properly (Laan notes that they are not recycling, which is actually more expensive), while giving Vaper some small incentives to actively participate in its environmental activities.

In October 2018, Laan hosted the “See It at a Sight – Laan New Autumn Product Presentation in 2008” at Crown Holiday Inn Lido, Beijing. At the launch meeting, Laan’s new Lite Laan in 2018 and Small Case charging box in autumn were introduced, and Laan Basic Law was issued. According to Zhu Yaxuan’s on-site introduction, Laan Basic Law as Laan’s internal “e-cigarette culture book”, is intended to “clean up the source” in order to unify Shanlan people’s thinking and behavior norms. This conference shared this basic law with people in the hope of arousing discussion and reflection among people and consumers both inside and outside the industry, thereby generating a brand-new understanding of the development status and core technology of domestic electronic cigarettes, promoting the construction of the standard system of domestic electronic cigarettes and the healthy and sustainable development of the industry.


RELX, which belongs to Shenzhen Foggy Core Technology Co., Ltd., was founded in 2018, and its founder is Kate Wang. In 2018, Source-code capital led the investment, IDG followed 38 million financing. In 2019, the fund Shanhang Capital (CEO Yang Haoyong of Cheduo Group) financing is not revealed. Currently, RELX is valued at $800 million,
On January 1, 2019, RELX held a product appraisal meeting in Xi’an to introduce the knowledge of electronic cigarettes and review the series of RELX electronic cigarettes.

On March 26, 2019, RELX held a product trial meeting in Lanzhou, which integrated the style of fashion trend, literature and music and attracted the attention of many young people.

Up to now, Relx has successfully opened up the young people’s electronic cigarette consumer market, accounting for 75% of the users are post-80s and 90s. According to its company data, as of January 2019, about 20% of users aged 18-25, 36% of users aged 26-30, 35% of users aged 31-40, and 9% of users aged 40 or over, of which 75% are post-80s and post-90s.  Click here to view its official site.


MOTI, a star product belonging to MAGMA Electronic Cigarette Company, has been well-known in the electronic cigarette industry. The predecessor of MOTI, MT, exists in China at the senior level, even as a benchmark for Chinese cigarettes. In December 2018, MT was upgraded to MOTI and received a $10 million investment from the True Fund Pre-A Round.

In December 2018, MOTI officially cooperated with CBA Shenzhen Marco Polo team. This season, Shenzhen Marco Polo team is in a superb state, ranking third in the League after CBA hegemony Guangdong and Liaoning. And the MOTI LOGO on the floor of Shenzhen Team’s main stadium has increased exposures with Marco Polo’s excellent performance, which frequently appeared in the lens of major mainstream sports media.

In February 2019, as the only electronic cigarette brand in the official cooperation of The Wandering Earth, MOTI became popular with the strong IP trafficed film.

MOTI Vape Receives Zhen Fund Pre-A Round of 10 Million US Dollars Investment

According to scientific and technological information, “MOTI” electronic cigarettes receive a Zhen Fund Pre-A round of $10 million investment, the funds are mainly used for “MOTI” and “MOJO” two types of electronic cigarettes vape product research and development and brand marketing.

moti mojo vape

MOJO  Electronic Cigarette

It is understood that Zhen Fund is an angel investment fund co-founded by Xu Xiaoping, Wang Qiang and Sequoia Capital China Fund in 2011. It has invested in many star enterprises such as Jiayuan, Jumei, Xiaohongshu, Honeybud and Dayi.moti mojo vape financing

When it comes to MOTI electronic cigarette, many people are not clear, but when it comes to MT electronic cigarette, many people are very familiar with it. The predecessor of MOTI is the beta MT.

Liu Yuan, Director of Zhen Fund Investment, said that smoking is an ancient activity, accompanied by globalization and industrialization, destined to revolutionary upgrade under the promotion of technology and products. The United States on the other side of the Pacific has demonstrated the trend of replacing cigarettes with electronic cigarettes.

The founding team of MOTI mostly has the background of studying abroad in the United States and France. It has been engaged in the electronic cigarette industry in the United States for nine years. It has founded or co-founded some famous electronic cigarette brands such as GEEKVAPE and VAPORESSO. It has participated in the establishment and operation of half of the top ten brands in the American electronic cigarette industry and has rich industry experience and resources.moti mojo vape financing

MOJO is popular in forums in North America

Liu Yuan, Director of True Fund Investment, said he hoped that the MOTI team would overcome the difficulties and become the leading brand in the domestic electronic cigarette industry in the increasingly fierce competition in order to make up for the second regret in the United States.

MOTI will upgrade the product development and brand marketing of MOTI and MOJO electronic cigarettes after completing the investment of $10 million in the Pre-A round of Zhen Fund.

Moti/Mojo vape official site: