Two Types of Consumers of Heat Not Burn Products

Do you really know well about the two types of consumer groups of heat not burn tobacco products?

Heat not burn tobacco products will be the fastest growing product in the next five years. And its sales will reach $15.4 billion in 2021, which will be higher than the $2 billion in 2016 and will reach an amazing increase of 691%.

What growth path can we expect for heat-not-burn in new markets?

Japan is currently the world’s largest market for heat not burn tobacco products, accounting for 96% of global sales of such products; Germany is the second largest market, the United States will surpass Germany in 2021; In addition, the third and fourth largest markets for such products are Switzerland and Portugal, which are also the fastest growing markets.

Unlike traditional cigarettes, “low temperature cigarettes” designed with the idea of “heating without burning” can make the tobacco leaves just enough to exude a taste without igniting the tobacco leaves. Normally, ordinary cigarettes produce a lot of harmful substances at a high temperature of 350 ° C to 600 ° C when smoking, while low temperature cigarettes are below 300 ° C and harmful substances are reduced.

Observing from the function of heat not burn and the highly technical smoking, below two types of people are most likely to purchase such heat not burn new products at this stage.

Philip Morris Seeks Injunction Over BAT’s Heat-Not-Burn Device

First, smokers who have the need to quit smoking generally have a long smoke age. If they want to quit smoking, they can’t stop it. They can only reduce the amount of smoking by means of less pumping or changing the amounts of cigarettes. For example, I used to smoke a large amount of cigarette. Now I am going to change the cigarettes for my body and control the amounts of cigarettes strictly I smoke every day. Therefore, if there is a cigarette that can be safely smoked, I really want to try it out.

Second, it may be that young consumers are pursuing individuality, they like to be different and they are very willing to try new things. Besides, they don’t smoke for a long time and they are not dependent on cigarettes. It is easy to accept such new tobacco products for them.

Note: According to the early nine-point decision reference, e-liquid professor and other online media, edited by the China E-cigarette Information Media Team, for reference only.

Heat Not Burn Products are Rising Price Overall in Japan

In Japan, heating non-burning products are rising the price across the country.

According to “Nihon Keizai Shimbun” reported on August 15, Japan Tobacco Industry Corporation (JT) announced on August 14 that it has applied to the Ministry of Finance to raise the price of a total of 150 types of cigarettes, including paper cigarettes and “heat-not-burn products”.

Heat-not-burn tobacco product use in Japan

The price increase will be between 10 and 90 yen, and the price of the main products will be raised by 20-40 yen. The background is that the Japanese government will raise tobacco taxes, which will be implemented on October 1 if the decision is approved by the finance ministry.

The price of all seven special cartridges for the heating non-burning product “Ploom TECH” will be raised from 460 yen (about RMB 28.5) per box to 490 yen (about RMB 30.4).

How Japanese deal with IQOS

Tobacco giant Philip Morris International also applied for an increase in the price of heated cigarettes in July. British American Tobacco Group is believed to be following the pace of price increases for the near term.

Japan Tobacco to launch new smokeless product this year

In the Japanese cigarette industry, whenever tobacco taxes are raised, tobacco companies will raise the price of cigarettes. With the price increase, the market size will inevitably shrink. At present, the share of paper cigarettes accounts for 80% of Japan’s domestic tobacco market, but heating and non-burning products are becoming more and more popular.