According to the news on April 3, vvild vape Luo Yonghao finished his first live show in Douyin(TikTok) at 11:00 on the evening of April 1. Although it was the first time Luo entered the live show room, he achieved good results. The three-hour sales exceeded 110 million yuan, and the cumulative number of viewers reached 48 million, and it set the highest sales record currently known on the Douyin platform.
The groceries Luo Yonghao sold include Xiaomi gel pen, cell phone, Natsuyuki’s Tea 100 Yuan Coupon and Shin Liang Kee Crayfish, etc. At the beginning of 2020, vvild vape of Luo Yonghao also extended its business scope to medical mask production and sales due to novel coronavirus.
vvild vape CEO Luo Yonghao’s live show was very popular and ranked first among all influencers. Last year, Zhu Xiaomu, Flow vape CEO, the former “Prince of Smartisan Technology” who had a dispute with Luo Yonghao due to the equity issue of Flow vape, also showed up in the first half of the debut show, and mentioned his FLOW vape brand.
Luo Yonghao, a 48-year-old middle-aged man, is always full of the spirit of entrepreneurship. Maybe his super energy comes from his huge debt at the same time. Overall, his life is a remarkable epic.
Foreword: It seems that Luo Yonghao has not given up e-cigarettes, this time he wants to take vvild starter kits abroad!
Luo Yonghao‘s vvild cartridge-base close tank vape is about to go abroad, and the first stop is New Zealand. How about it, do you think it is sudden?
I believe that many friends are very curious, why Luo Yonghao will expand overseas markets so soon, and also choose New Zealand, after all, the population there is only 4.92 million. What’s this? China’s Jiangsu Province have 80.507 million people, 20 times of New Zealand. In other words, the total population of New Zealand is not as large as ours, or even smaller than some cities in China.
Why did Luo choose New Zealand as the first stop in the overseas market for his vapes?
The first reason is due to strict domestic supervision! Luo had to actively seek overseas markets, and it has to been done sooner or later, it might as well be earlier!
Secondly, New Zealand is open to e-cigarettes! And New Zealand followed the UK to open a website to encourage everyone to smoke e-cigarettes! It is even run by the New Zealand Health Authority, so it is not difficult to see that the New Zealand government is welcoming e-cigarettes.
Therefore, Luo Yonghao’s promotion of vvild e-cigarettes to New Zealand is justifiable, but given the small population of New Zealand, and there are already many local e-cigarette brands in sales promotion there already, we are also concerned about the first overseas voyage of vvild vape.
Write at the end:
Luo is currently looking for a New Zealand agent, I hope he goes well!
There are various versions of legends about Luo Yonghao’s next business line in the industry.
Just as rumors were flying around, Luo Yonghao expressed his idea of going “technology startup”. What was even more unexpected was that the inspiration for what he called “high technology” came from electronic cigarettes.
On November 21, Luo Yonghao announced on Weibo that the “Old Man and the Sea” black technology conference will be held at the Beijing University of Technology Olympic Stadium on December 3 at 19:30. And said that the tickets for the conference were not sold to outsiders, and it was decided to give them to long-time support old friends in the form of free tickets.
On the evening of November 27, some netizens on Weibo showed off tickets for the “Old Man and Sea Black Technology Conference”. Luo Yonghao, CEO of Smartisan Technology, reposted the Weibo and revealed that “the conference is not a surprise, it is just a simple high-tech conference, I miss you.”
From the internal information that has been exposed successively and Luo Yonghao’s related entrepreneurial information obtained by Times Finance, it can be confirmed that Luo Yonghao did not have a “jump ticket” this time, and took a hard line of technology, not micro-innovation on the business model rather than fake high tech.
What Luo Yonghao will try this time is a project called Sharklet technology. Among them, Sharklet was established in 2007 and is located in Denver, USA. The University of Colorado Biotechnology Park is committed to the development of medical products and consumer products using Sharklet technology.
Although Sharklet technology seems to be very far away from Luo Yonghao, the connection behind deep digging shows that Luo Yonghao is not blindly crossing boundaries, but is very cautious to rely on the original network of contacts and accumulation of resources to start a business.
Sharklet’s related technology has been applied in many electronic cigarettes, mostly to suppress the appearance of bacteria. Luo Yonghao, who has always been sensitive to business sense, was exposed to this technology in the previous e-cigarette entrepreneurship and saw more application scenarios.
Although a series of related e-cigarette bans have made Luo Yonghao’s e-cigarette business just on the track not very promising, this entrepreneurial process has exposed him to some hard-core technology, which means something like “good fortune in misfortune”.
The whole venture capital market is changing from business model innovation to high technology entrepreneurship, and Sharklet technology is Luo Yonghao’s entry point of “small for big”. Targeting some small and beautiful companies overseas, focusing on the basic framework technology such as AI and 5G to some application-oriented technology, can not only reduce the investment cost in the early stage, but also quickly transform the technology into products.
Moreover, the technical barriers such as AI and 5G are too high, and the track is also full of all kinds of giant companies. Luo Yonghao, who just failed to start his own business, is hard to gather human and capital in a short time. He won’t rush into a full-of-giants industry again after suffering losses in mobile phone business.
As early as the beginning of November, Luo Yonghao has been looking for the management of famous brands in China on Weibo. This category has a wide range. The categories named include daily necessities, kitchen supplies, children’s toys, furniture decoration and many other fields. Some famous brands such as Lego, Hasbro, Audi double diamond, Bausch & Lomb, Johnson & Johnson were roll called by him.
Luo Yonghao’s operation is not illogical. Lego, Hasbro, Audi double diamond, boshlan, Johnson & Johnson and other brands are all likely to become partners of Sharklet technology. These brands have one thing in common, that is, they need to have close contact with human skin for a long time, and it’s just necessary to inhibit bacteria.
In his business plan, there are many words such as “non competitive products in the global market”, “high-tech barriers” and so on. Even Luo Yonghao’s Smartisan and mobile phone launch, which used to make some crazy speeches, haven’t showed up such aggressive words.
However, the role of Luo Yonghao in the application of Sharklet technology cannot be inferred according to the current information, which needs to be known at the press conference.
On September 17, Luo Yonghao suddenly posted a micro-blog status that he drew a clear line between Zhu Xiaomu and FLOW electronic cigarettes, stating that he had nothing to do with the above two, only with vvild electronic cigarettes and Peng Jinzhou.
Following are the possible reasons why they broke up:
1. FLOW has announced the construction of its own factory before, and we have also reported this. It is said that the incident was related to the factory, which was made by a partner of FLOW. Later, Luo asked for an order from vvild. Then Luo gave some overseas orders to the factory for they were old friends. Zhu Xiaomu knew about it and asked the factory not to do OEM for vvild. Then Luo freaked out.
The reason for Luo’s anger is very simple. I would have liked the bright moon, but the bright moon shone on the ditch. Obviously, I gave you the order to take care of your business, but you stopped the order because of the so-called competitive relationship. To put it mildly, you should be shameless.
If there are contradictions, it may be better to communicate in private, but Luo’s announcement to the world is basically described by turning hostile publicly.
2. It is said that FLOW agents are fighting with vvild to attract investment under the banner of Luo. Luo and Peng Jinzhou are ready to clear up their relationship.
3. It is said that FLOW has outstanding debts. Luo is afraid of involving himself, so he quickly declares that he has left the relationship behind.
4. After vvild signed Edison Chen’s endorsement, e-commerce sales started rapidly and offline channels developed rapidly. After vvild developed, Luo faced a problem of standing in line. Are you related to Zhu Xiaomu or Peng Jinzhou? As a result, it is the most important issue to get rid of the relationship as soon as possible.
5. It is said that when FLOW was founded, Luo thought that he would have a lot of shares and interests in FLOW, but it is said that Zhu Xiaomu was only willing to give up to five points. Luo was furious again. The basic meaning is that even if I were Ma Yun, I had at least seven points after Alibaba went public. Help you stand on the platform, but you only have five points to send me, this is not sensible, but also put the old boss aside.
On July 22, it was reported that Luo Yonghao’s first round of electronic cigarette financing had recently been completed, amounting to about 30 million yuan, which meant that Luo Yonghao, the Smartisan founder had their first external capital in place after the founding of vvild in April.
vvild electronic cigarette was founded by former Smartisan founder Luo Yonghao and Peng Jinzhou in March, 2019. In April, it released its first pod system, ranking among the top ten best-selling brands.
vvild delivers about 50,000 units offline every month and about 10,000 units online. Its supply chain is cooperated with FirstUnion. At present, there are three co-founders, CEO Peng Jinzhou, Luo Yonghao who can be regarded as CMO, and Li Jun is in charge of sales.
vvild’s business plan gives itself a valuation of 400 million yuan and plans to raise 30 million yuan. There is little difference between the actual valuation and the predicted valuation, which should be between 300 million and 400 million yuan.
On July 9, Luo Yonghao exclusively disclosed that he had chosen Canadian artist Edison Chen as the spokesman for vvild. It is rumored that the amount of money is about ten million yuan, which shows that Luo Yonghao is very bold, not only good at create marketing topics, but also very willing to spend money.
Sources revealed that Luo Yonghao originally wanted to hold high-profile endorsements and new product launches at the Water Cube in Beijing , but he was afraid his too much showing off attract the government’s attention, and it has not been determined.
According to insiders, vvild’s new product will be officially released in August. This product may bear the level of Smartisan design team and it is worth looking forward to. The price may exceed most products on the market at present, and it could be priced at 500 yuan to 600 yuan.
There may be two organizations participating in this investment, one is Junsheng, which is not well-known in the Internet circle, and the other is a subsidiary of Hongta Group, a traditional tobacco brand.
According to online data, Junsheng Investment was established in 2003, focusing on China’s local direct equity investment and acquisition market. In Junsheng’s official website investment cases, related technology and Internet companies have the Tongcheng Yilong, Ningde Era, and other successful cases in banking and finance field, such as Bank of Communications, Pacific Insurance, Industrial Bank, Ping An Insurance, etc.
Hongta Group is a state-owned company brought by Chu Shijian to a comprehensive tobacco enterprise group from obscurity. There are Hongtashan, Yuxi and other cigarette brands under the flag of Hongta.
Sources revealed that a subsidiary company of Hongta participated in the financing of vvild.
All in all, Luo Yonghao is so compelling that every operation, no matter the capital operation or market speculation, leaves you a huge space for discussion and imagination.
Peng Jinzhou has led the launch of a number of the digital bestseller, such as Honor series mobile phones, Nuts mobile phones, etc.. It is the obvious aim of Peng to make the best vapes when transferring to the vape industry.
In order to break through the encirclement, Peng Jinzhou, who is indulged in making best seller products, continues the product concept of making mobile phones and puts user experience at the top of product design philosophy. He believes that the product is the most important, the brand should give the user a practical good product.
“What we value is the improvement of user experience. E-cigarette is a product with very detailed experience, the battery life, the mouthfeel of the mouthpiece, the pod without leakage, the delicate degree of vapor, the flavor of e juice, We need to spend manpower and time to study and conquer in every link .”
Under the guidance of this concept, Peng Jinzhou launched the first e-cigarette product vvild with his own research and development team.