VPO – VAPEAST

April 8, 2020

VPO vape is invested again

China vape company VPO announced the completion of a new round of strategic financing, this round of financing is jointly invested by new strategic investors and old shareholders. VPO founder Hao Xiaomeng expressed his gratitude to the new investors for their support and recognition of VPO. This financing will mainly be used for the promotion of VPO’s user-friendly pod system, to improve the existing sales channel system, and to recruit more regional & professional e-cigarette partners.

In 2019, VPO received two financings, and completed the sale of 39 yuan V-series products of disposable vapes in 10,000 convenience stores. In the past six months, due to the impact of online bans and epidemics, the survival of the fittest Chinese e-cigarette brand has undergone a new round of reshuffling, and VPO’s offline channel advantage has begun to become prominent in this process. As the growth of the mod e-cigarette user base growth slows down, China pod system vape market is the brightest rising industry in 2020. Taking the advantage of being fast consumer goods and convenience store channel, VPO has quickly adjusted its strategy during the epidemic and launched a user-friendly high cost-effective starter kit “Waking Series”, with the help of the original superior channel and agency system, quickly completed the promotion and occupied the market. Hao Xiaomeng, the founder of VPO, said that this time the VPO’s Waking kit will help channel agents better assist customers and market promotion during the epidemic and economic downturn. The company will subsidize 100,000 cartridges to already cooperating and potential cooperative agents, through more user-friendly products, let more Chinese consumers experience the new technology of vaporing products. At the same time, VPO will also focus on overseas markets with its one-off V series products.

October 24, 2019

VPO closed Series A+ funding round and launched two new upgraded products together with First Union

On October 24, we learned from VPO, a electronic atomization technology company, that the company has recently Series A+ financing round, which is jointly invested by new strategic investors and Heading Century.

Hao Xiaomeng, founder of VPO, said that after the financing, VPO will launch the brand 2.0 strategy, consolidate the strength of products and supply chain, serve Chinese smokers with better quality and safety products and brands, and meet the new requirements of supervision and quality. At the same time, it will accelerate the three-dimensional strategic layout of channels, promote the urban partnership plan, and plan to open 1000 VPO stores nationwide.

VPO once closed ten million yuan pre-A angel financing round in March, and 30 million yuan Series A funding round in April, with the investor jointly investing in Heading Century and Maoxin capital.

With the accelerated entry of domestic capital and entrepreneurs, the competition of electronic atomizer brand for online and offline channels is increasingly fierce, and the products tend to be homogeneous. With the increasingly severe regulatory policies in the electronic cigarette industry, the brand of electronic atomizer will usher in a new era of 2.0, that is, high quality, safety and patent requirements.

VPO chooses to cooperate with Shenzhen First Union Technology Co., Ltd., a well-known domestic atomizer supplier, to build a high standard atomizer laboratory. In order to meet the strong standard requirements of the new national standard, VPO product 2.0 system will be launched. It’s reported Myst Labs is also collaborating with First Union.

First Union is a well-known e-cigarette manufacturing, R & D and vaping manufacturing group in China, with strong R & D strength and profound professional technology, serving British American tobacco, Imperial Tobacco, PMI and other world-class tobacco groups. This time, it will work with VPO to launch a number of upgraded products.

It is reported that the upgraded product launched by both parties first is V Cool disposable vape pen.

V Cool comes with a 370mah large capacity battery, which can support 400 puffs and comes with more than 10 flavors. It can meet the needs of consumers’ different taste and restore the real tobacco’s throat hit feeling.

VPO will also launch the 7.98mm ultra-thin pod system series products at the same time, including entry-level wake-up suit, dazzling color glow, professional version glow and other series to provide more consumers with a variety of pod system options, to meet the needs of VPO online and offline Omni channel system and users. The new products are designed by the top domestic FMCG designers.

It is reported that the VPO full range of upgraded products will be officially released at IECIE Shanghai vape culture week on October 30. More technology and product highlights will also be announced on site, and celebrities in various fields in China will be invited to jointly promote and officially launch the VPO brand 2.0 upgrade.

VPO has been focusing on offline retail channels for FMCG and scenario consumption for nearly a year. At present, it has completed the settlement of hundreds of convenience store systems and laid more than 20000 stores. Its penetration rate in the omni sales channel system is increasing.

However, VPO believes that this is not enough, and that the growth of convenience store costs and mobile sales have been unable to support the sales scenario of pod system products, so VPO decides to speed up the pace of self built channels, and will work with several advantageous channel partners to jointly build VPO brand stores in shopping centers and pedestrian streets in the future, and it is expected to open 1000 VPO stores nationwide in 2019-2020.

In order to strengthen the cultivation and establishment of channels and make dealers and partners win-win development, after this financing, VPO will launch a thousand stores subsidy plan to support dealers and partners.

This is also VPO’s channel planning and product layout at the supply chain end. For the market that is about to face new supervision and an e-cig thousand regiments battle, only high-quality products and csales hannel teams have a better chance to win. VPO wants to create greater synergy with the strength of high-quality supply chain through channel advantages.

It is revealed that this round of financing will be spent on continuously R & D and investment in product safety and performance upgrading, and adhere to the research and development of atomized products for safety and harm reduction.

April 14, 2019

VPO announced the completion of $30 million round A financing

VPO, a domestic vape company, has announced the completion of 30 million RMB round A financing, which is jointly invested by Heading Century and Maoxin Capital. VPO founder Hao Xiaomeng said that the financing will be used to improve product quality and safety control, set up VPO atomization technology laboratory, expand the international market and new retail system, and build social e-commerce.

With the continuous attention of domestic capital and entrepreneurs to the vape, consumers’safety awareness is becoming stronger and stronger, and the vape industry is rapidly realizing industrial upgrading. For this reason, VPO has established a VPO joint atomization technology laboratory with top domestic science and technology universities, inviting top medical experts at home and abroad to jointly develop more safe and reliable atomization technology products, and continuously improve the quality and reliability of VPO products in accordance with the international top certification and safety standards. In terms of product innovation, VPO Mini Pro positioned itself as the best disposable atomization technology product in China, continuously improving the quality, taste and safety of the product. In April, it launched a 0-nicotine product line and launched a new cartridge-changer product, which is appearing at IECIE on April 14.

With the rapid development of the global vape market, VPO has formulated an international market strategy and formed an international team. VPO products have entered many countries and regions, such as Malaysia, South Korea, Dubai, Russia, and so on. In June, VPO participated in the vape technology exhibition in Berlin, Germany. In terms of new online retailing, VPO actively carries out innovations and attempts. At present, its offline channels have entered many traditional chain convenience stores in China, with thousands of stores accumulating. In early 2019, VPO’s “100 Cities Project” has completed dozens of cities and thousands of offline stores coverage. VPO launched a new social e-commerce program, recruited 100 social leaders, signed strategic cooperation with the new species of business park handlers in office scenes, and launched a dedicated product line for social e-commerce.

Yuan Bo, founder of Heading Century, thinks that the most attractive thing is the competitiveness of VPO products. The design, quality and taste of VPO disposable vape products, which make him quit smoking successfully within a month. In his opinion, the trend of traditional smokers using vape products is irreversible. VPO will become a very good substitute and partner product for many old smokers. He is very optimistic about the industrial structure and pragmatic practice of VPO team.

Xiao Zhiyue, chairman of Maoxin Capital, the investor, believes that with the enhancement of global awareness of smoke control and health, atomization technology and vapes have a huge market growth space. At present, China’s domestic and foreign market channel systems are not mature. Therefore, the penetration and development ability of all channels is the key to team success. We are very optimistic about VPO’s efficient channel expansion ability and look forward to VPO in atomization section. He is looking forward to the VPO bringing more surprises to consumers.

VPO founder Hao Xiaomeng introduced that he will continue to increase research and development and investment in safe and quality products to be the best disposable atomization technology products in China. At the same time, VPO has strengthened cooperation and exchanges with domestic tobacco control associations and NGO organizations, hoping to work with more willing channel partners to build an ecosystem of the vape technology.

The author tests over 100 kinds of similar pod vapes at IECIE today, after comparing all the tastes of the same kinds of pod vapes, VPO is one of the best taste pod vapes. It’s sold at 39 yuan according to its sales at IECIE. And VPO’s a brand with great potential. And that’s why the author writes about this brand today.

PS: Thousands of pod vapes at IECIE are almost the same both in appearance and taste, which makes it hard to choose if I were a buyer, really. You can only identify a few differences in some specific brands like VPO, Silmo, Relx among the thousands of brands.

Enjovp HNB sponsored by Enjovp today. This product hasn’t been launched yet and is expected to on markete at 39 yuan in March.

Hat from Voopoo

April 6, 2019

VPO vape completes 10 million yuan Pre-A financing

The vape brand VPO has completed a 10 million yuan Pre-A round of financing recently, which is led by strategic investors.

Hao Xiaomeng, founder and product director of VPO, said that the funds will be used for the continuous development of new products and the construction of the offline and online sales channel system at this stage. VPO was founded in 2018.

The company’s first product, VPO Classic, a pod vape, has been sold nearly 30,000 sets through a single channel in Tmall’s flagship store.

August 24, 2018

Essential Facts About The New Vape Brand VPO

One minute to learn about the e-cigarette brand rookie “VPO”

“The future users of e-cigarettes are pyramid-shaped. The top of the pyramid is the vape player, but the bottom of the pyramid is the smoker market. VPO will focus more on products, specifically developing closed-end equipment for the smoker market and healthier e-liquid,” VPO co-founder Hao Xiaomeng said at an e-cigarette industry exchange event.

It is understood that the VPO brand was born in Seattle, USA. VPO is one of Madfrog (US)’s e-cigarette brands. And it has been invested by angels of well-known investment institutions and entered the Chinese market in the same year, which is focusing on product development, sales and service in the vape market.

“VPO” brand of blood and meat

Just like the arrival of a baby, the birth of a new brand is naturally inseparable from the cells that make up it, such as the origin of the brand name, brand positioning, core team and so on. In an interview, VPO brand co-founder Hao Xiaomeng explained this one by one.

The VPO brand name evolved from the word “Vapor” steam, and after the team’ decision, the brand name was officially determined as: VPO. After the VPO decided to enter China, the Chinese team took a more soulful name for the VPO: Weibo.

VPO is in the executive team, Hao Xiaomeng is the general manager and co-founder of China. From the background, Hao Xiaomeng has previously established several companies. And he is also the founder of Ruijinlin United, the largest retail channel service provider in China. The other team members are mostly from the top 500 executives in the world and they are all front-line executives with rich management and practical experience in the industry.

Although the health of e-cigarettes has long been known, the good or bad quality of the products, the unsightly appearance, and the complicated use process make the e-cigarettes unacceptable to the public.

The VPO accurately hits the pain point and aims to achieve “No harm, more fashion”. This is also the dream of changing the world in the next ten years. It is committed to inject more innovative vitality such as cultural content and technological power into the traditional tobacco industry.

Up to now, VPO’s first generation of e-cigarette products have been launched. Its shape draws on the Gargantua black hole, hoping to give the spirit of e-cigarettes to explore the future of technology.

Source: Phoenix Network