First Global Trade “VIP Pass” in China Electronic Atomization Industry

Recently, Shenzhen Smoore Technology Ltd. obtains the AEO Advanced Certification, the first in China electronic atomization industry.

AEO is a concept under the World Customs Organization (WCO) to secure and facilitate global trade. And AEO Advanced Certification is the top credit level, which is a “VIP Pass” for international enterprises recognized by customs in several countries.

Taking SMOORE as an example, FEELM is a high-quality atomization technology brand belonging to SMOORE. Its annual productive capacity has surpassed 1.2 billion pieces, and products with FEELM inside have been exported to Europe, America, East Asia, Africa, Oceania and many other countries and regions. With the AEO Advanced Certification, it will take much less time for customs clearance, significantly increasing its global competitiveness.

First Global Trade “VIP Pass” in China Electronic Atomization Industry

Passing Rate only 0.22%, Application Difficulty Similar to Mini-IPO

How difficult it is to obtain the AEO Advanced Certification?

The AEO Advanced Certification is the top credit level approved by the customs. It requires a well-established management system, healthy financial index, and effective cargo security management, etc.

Applying for the AEO Advanced Certification is far from easy. It’s a complicated program involving a number of departments such as human resource, accounting, supply chain, logistics, quality inspection.

According to the customs statistics, there are in total 3,239 enterprises owning the AEO Advanced Certification, accounting for only 0.22% of the registered enterprises in China. The application requirements reach up to 30. Even from the perspective of experts, the application difficulty is similar to that of a Mini-IPO.

To pass the exam, SMOORE set up a program team back in 2018. 9 departments have participated, over 30 training have been organized, and a 7,524-page file has been submitted. The whole application thing lasts for nearly two years.

First Global Trade “VIP Pass” in China Electronic Atomization Industry

Save 30% Customs Clearance Time, a VIP Pass Effective in 42 Countries

Till now, China has signed mutual AEO agreements with 42 countries and regions, including Singapore, the Republic of Korea, the European Union, Switzerland and New Zealand, which tops all countries.

In addition, the Chinese government is promoting the cooperation with customs along the “Silk Road”, planning to complete the mutual agreement with around 20 countries and regions which occupying for 80% export volume, providing more convenience for cooperates.

To be specific, SMOORE could enjoy more conveniences in custom clearance, like holding a “VIP Pass”. The conveniences including less inspection on goods, quicker release of goods, simplified process and less clearance costs, etc. The customs clearance time of AEO certificated entrepreneur is averagely decreased by 30%, hugely reducing the logistics cost.

Setting exporting to South Korea for example, in 2019, the average inspection rate is 2.84%, while 1.09% for AEO certified ones.

First Global Trade “VIP Pass” in China Electronic Atomization Industry

According to Frost & Sullivan, SMOORE were the world’s largest vaping device manufacturer in terms of revenue, accounting for 16.5% of the total market share, in 2019. Products developed and manufactured by SMOORE have been exported to more than 50 countries and regions. AEO Advanced Certification will strengthen SMOORE in overseas market.

FEELM won Industry Leader Award from Vapouround

On November 19, Vapouround, a vape media from the electronic cigarette industry, announced the Vapouround Awards 2020 Winners on its official website.

FEELM won two heavyweight awards – Industry Leader and Innovation of the Year.

The awards received by FEELM this time are the result of Vapouround’s comprehensive evaluation of the brand’s global market influence, global market share, technological innovation, and product end consumers’ reviews.

Smoore founder ranks 59th in the 2020 Hurun China Rich List

On October 20, the Hurun Research Institute released the “2020 Hurun China Rich List”. According to the list, 44-year-old Chen Zhiping, the founder of Smoore, who specializes in electronic cigarettes, ranked 59th with 64 billion yuan, becoming the richest man in the electronic cigarette industry.

Public information shows that Smoore International Holdings Co., Ltd. (referred to as “Smoore”) was formerly known as Shenzhen Smoore, mainly engaged in electronic cigarette OEMs, and its customers include Japan Tobacco, British American Tobacco, etc. In December 2015, Shenzhen Smoore was listed on the NEEQ and delisted from the NEEQ on June 5, 2019.

One year after its delisting, Smoore changed its old name Mike Weier to Smoore and re-entered the capital market. On July 10, 2020, Smoore International was listed on the Hong Kong Stock Exchange with an issue price of HK$12.4 and a fund-raising of HK$6.86 billion. The stock price of Smoore International was HK$31 when the market closed that day. Compared with the closing price on the day of listing, the share price of Smoore has risen by more than 20% in the three months since the listing. As of the close on October 20, the market value of Smoore International reached 218.3 billion Hong Kong dollars (a contract of 188.271 billion yuan). As of the end of the first half of 2020, Chen Zhiping, founder of Smoore, holds 34.13% of the company’s shares.

It is worth noting that in the “2020 Hurun China Rich List”, in addition to Chen Zhiping, Smoore has 4 founding shareholders on the list, all of which are on the list for the first time.

Feelm pod system review – DirtyCheck No.91

The core competing field of the pod vape market is taste and cartridges,
And the one who has the absolute right to speak in the field of pod vape cartridges is definitely Feelm.
Whether it’s workmanship or technology,
Feelm’s reputation in the industry is positive.
Today we will talk about Feelm’s new pod system.

Before reading this article, take note that this version of the product we review is not for sale but test only. It’s a new heating technology demo prototype not on market.

Feelm brand introduction

FEELM Tech is a revolutionary atomization technology brand belonging to SMOORE, which was just listed on Hong Kong stock market this July (stock code: 6969.HK) . According to Frost & Sullivan, SMOORE was the world’s largest vaping device manufacturer in terms of revenue, accounting for 16.5% of the total market share, in 2019. For more about Feelm, tap here.

smoore hong kong

Feelm pod system introduction

First of all, from the packaging, you can see the strength of Feelm,
The patterns above have shadows of various brands,
What they’re expressing is naturally clear to everyone.

Feelm pod system review

This kind of packaging is hard to open, because the size span is too big.
So you have to spend a little time on it.

Feelm pod system review

Open the cover then you see the core technology of this pod system.
Enhanced rich taste,
Improved output efficiency of nicotine salt,
Balanced leakproof technology.

Feelm pod system review

After opening the inner cover, it amazed me,
It turned out to be two pod vapes.
One large and one small,
Especially the white small one,
It’s very good looking at a glance.
Three cartridges beside,
They are tobacco, raspberry and mango flavors

Feelm pod system review

Feelm pod system parameters/specifications

Let’s talk about the basic data of two pod systems.


Conventional pod vape size,
350mAh battery,
Type-C interface,
Anodizing process,
The side is also brushed in craftsmanship
Very delicate

Feelm pod system review


It is definitely smaller than the conventional one.
265mAh battery is slightly weak while its size is small,
Captain thinks that it can be improved.
MicroUSB charging obviously has no advantage on such devices,
It can’t realize fast charge.
The difference from the large one is that this machine uses
Plastic material, so the hand feel is not good.
But the weight is indeed reduced a lot,
Very light and portable.

Feelm pod system review

Both devices use Feelm’s own cartridges.
The capacity is 2mL,
The number of puffs is probably more than 300.
With a humane digital experience.

Feelm pod system review

Feelm pod system user experience

The minimalist workmanship makes me feel very good.
Whether it’s large or small,
They all give me a pleasant feel.

Of course, there are deficiencies,
The connection slot position of the cartridge and device is not well made,
The cartridge cannot be completely attached to the device.
A little swaying, which could be completely avoided.

Feelm pod system review

The small one doesn’t have the vibration notification of cartridge plugging.
In terms of functionality, it’s a bit less than the large.
But does not affect the actual user experience,
All its functions are essential.

Taste experience

Captain tried 3 cartridges in the package,
The overall taste is smooth and pleasant.
There is no noise or any trouble when using,
This feeling is very good, it’s a great joy.

Feelm pod system review

The puffs of each cartridge is about 320,
This is also based on everyone’s vaping habits.
This data from me is for reference only.

The condensation of the cartridge will basically remain at the upper part of the bottom,
During the experience, there is no e-liquid running into the mouth.
No burnt core or burnt smell.

Feelm pod system review

In terms of taste, it’s not enough,
Scientific formula in the flavor is not there.
Or it just didn’t create the point for the experiencer.
The taste needs further improvement.
It’s also because Feelm is a brand dedicated to its award-winning heating technology,
Flavors are not its major course.
No advantage in other flavors but tobacco only.
Tobacco flavor is great and suitable for daily vaping.


Feelm pod system undoubtedly comes with many competitive advantages.
Whether it is ceramic heating core technology, vapour amount, craftsmanship, appearance or e-liquid locking, etc,
It’s considered top in the industry.
What needs improvement is the formula of its cartridge e-liquid,
Great taste is the key.
When a new improved perfect product appears,
It’ll be undoubtedly a huge pressure on peers
Alright, I’m Captain Dirty, see you next time.

Feelm pod system is not for sale but a vape heating solution demo prototype. So contact Smoore official for more info:

Add Wechat: Cloris-1106

Salt PRO E-Juice review

FEELM Ceramic Coil, Secret to Great Taste

1. FEELM Tech Overview

FEELM Tech is a revolutionary atomization technology brand belonging to SMOORE, which was just listed on Hong Kong stock market this July (stock code: 6969.HK) . According to Frost & Sullivan, SMOORE were the world’s largest vaping device manufacturer in terms of revenue, accounting for 16.5% of the total market share, in 2019.

smoore hong kong
The unique FEELM ceramic coil is the core of FEELM technology. It’s composed of a porous ceramic conductor and a thin layer of metallic film. It’s specially designed for closed pod systems. FEELM Tech’s atomization technology first appeared on the market around 2018. Till now, it has been widely adopted by over 15 brands. And the sales volume of pods with FEELM inside has surpassed 1 Billion.

FEELM employs over 600 exports—scientists, PhDs, and researchers—in materials and atomization fields. After making breakthroughs in materials science, hydromechanics and other areas, the FEELM coil was created. Furthermore, FEELM has applied over 1600 global patents. Till now, FEELM has won a number of domestic and international awards like Golden Leaf Awards, China Patent Excellence Award and iF Design Award 2020.

FEELM Ceramic Coil

2. FEELM Tech Benefits

FEELM is passionate about improving the vaping experience for adult smokers with innovative vaping technology and devices. Combining a Metallic Film with a Ceramic Conductor, this revolutionary technology is a breakthrough in traditional Materials and Structural Science, representing a new frontier in the vaping atomization industry.

FEELM Ceramic Coil

Compared to other materials such as glass fiber and cotton, the FEELM ceramic coil is special in its physical structure, material property and industrial design. These combinations contribute to much faster rise in temperature and more even temperature distribution on the substrate surface. The precise temperature control enabled by the FEELM atomizer can greatly reduce the amount of aldehydes and ketones produced during the vaporization process to meet the most stringent requirements set by the regulation regimes in the industry.

Another advantage of the FEELM atomizer is the even heating provided by the proprietary “s-shape” metallic film design. It can effectively eliminate most of the partial carbonation. With proper conducting the e-liquid through engineered microstructures, the ceramic coils are able to solve the dry-burn taste problem which has troubled the industry for a long time.

FEELM Ceramic Coil

Compared with ordinary coils, millions of micro size pores in FEELM ceramic coil generates smoother and purer vapor, delivering great taste and exceptional vaping experience. Each drop of E-liquid is vaporized to aerosol particles smaller than 1μm, significantly improving the efficiency of nicotine delivery by 87.58%.

3. FEELM inside Program

FEELM Technology offers a series of excellent complete pod solutions for global business partners, from the core ceramic heating technology to the matched E-liquid solution, high battery efficiency, and stylish industrial design.

So as to provide end-users a reference while making choices and to ensure them to enjoy the true great taste, “FEELM inside” was officially launched as the brand technology authentication symbol on April 15, 2019. It’s the only symbol to verify that FEELM technology is loaded and it has been registered worldwide as a trademark.

FEELM Ceramic Coil

FEELM technology has been applied in a dozen of closed pod brands. And “FEELM inside” symbol has been labeled on pod cartridges of almost all the brands, including RELX, YOOZ, MOTI, Njoy Ace, HEXA, Alfapod, Haka, VAPO, Innocigs and so on. In the near future, it will be labeled on all pods driving by FEELM technology and “FEELM inside” symbol should be the first thing customers looking for while choosing a pod.

FEELM Ceramic Coil

4. FEELM Future

Driven by innovation, FEELM never stop exploring and making progress, offering better vaping experience for global adult vapers. Owning the 1st fully automated pod production in the industry, FEELM’s annual productive capacity is over 1 billion, helping more adult smokers make the switch.

Moreover, electronic atomizer is not the only application of FEELM Ceramic Coil. With more fundamental research and development of next-generation advanced Atomization Technology, more product applications of Ceramic Atomizer maybe
expected and soon become part of our daily life!

FEELM Ceramic Coil

Learn more from Feelm Official site:

Smoore Granted an Award of $5.4M in a Trademark Infringement Suit

A New York federal judge recently granted Shenzhen Smoore Technology a $5.4 million default judgment and permanent injunction against more than 100 defendants accused of selling Vaporesso and Smoore’s self-branded counterfeit goods.

The default judgment is for $50,000 dollars per defendant and transfers to Smoore the frozen assets of the defaulting defendants. Smoore filed the complaint in October alleging trademark counterfeiting and infringement against defendants located in China but conducting business in the U.S. and other countries by means of their merchant storefronts on some online marketplace platforms. In the same lawsuits, Smoore settled with a significant number of defendant sellers who paid compensation for infringement and cooperated to identify their sources of supply of counterfeit products.

According to Smoore the ruling demonstrates the company’s determination to protect its intellectual property rights in the United States. “It is meaningful for protecting the development of the whole industry toward a healthy direction and providing safe and reliable vaping products for individual customers,” Smoore wrote in a statement.

Smoore has undertaken the lawsuits as part of an overall anti-counterfeiting program in the United States and elsewhere that includes cooperation with customs to seize counterfeit products and local police to arrest owners of and shut down counterfeit operations.

In the United States, Smoore is represented by the law firm Epstein Drangel, which has considerable experience in implementing and overseeing such anti-counterfeiting programs. Smoore says it plans to enforce the default judgment to collect compensation.

VAPORESSO passed the second round of US PMTA review

VAPORESSO passed the second round of US PMTA review recently.

VAPORESSO, is one of the sub-brands of Smoore. On August 20, VAPORESSO disclosed to the public that it had received the first round of PMTA application acceptance letter from the FDA.

VAPORESSO passed the second round of US PMTA review

On September 1, 2020, local time in the United States, it was shown that Vaporesso passed the second round of PMTA review and became the first open e-cigarette brand in the industry to pass. It entered the final stage of the PMTA application process.

Smoore International’s revenue increased by 18.5% in the first half of 2020

On 26th August, Smoore International (06969.HK) announced the results for the first half of the year ended June 30.

In the first half of the year, Smoore International achieved revenue of RMB 3.881 billion, an increase of 18.5% year-on-year; the group’s gross profit margin increased from approximately 41.5% in the same period last year to approximately 49.0%. The group’s profit and total comprehensive income for the period fell from approximately RMB 920 million in the same period last year to approximately RMB 766 million.

Smoore International’s revenue in the first half of 2020 increased 18.5%

According to the company, the adjusted net profit was approximately RMB 1.38 billion, a year-on-year increase of approximately 40.4%, mainly due to losses from changes in the fair value of financial instruments during the review period.

Due to the impact of the COVID 19 epidemic, the group realized revenue of approximately RMB 1.275 billion in the first quarter of 2020, a decrease of approximately 8.8% from the same period last year.

In the second quarter of 2020, the Group’s production and operations basically returned to normal, achieving revenue of approximately RMB 2.605 billion, an increase of approximately 38.9% over the same period last year.

Published financial report
Published financial report

Under the influence of the epidemic, the performance of companies in many industries fell precipitously. While Smoore International has not fallen continuously, but has grown substantially.

Especially in the second quarter, an increase of about 38.9% over the same period last year, an amazing increase!

The e-cigarettes produced by Smoore International are mainly exported to Europe and the United States. This performance increase on the one hand shows the company’s strength and position in the industry, and also shows the strong demand for e-cigarettes in global market.

VAPORESSO XROS pod mod review – DirtyCheck NO.78

With the IECIE 2020 Shenzhen electronic cigarette exhibition held as scheduled,
Many brands have launched new products one after another.
Captain is also sharing new products with everyone on the spot now,
Those who did not come to the exhibition can also check out the latest product with us here.


XROS introduction

XROS is a newly launched unique vape that brings you an unparalleled customizable experience.

By adopting well-developed MESH pods and an adjustable airflow control system, XROS maximizes the effectiveness of flavour and nicotine satisfaction.

The mighty power of an 800mAh battery is built into the slim body with a classic stainless design. With Type-C fast charge, it only takes 45mins to be fully charged.

Single hand refilling with a visible pod enhances your entire experience, especially with the ability to vape by auto-draw or press-to-fire with the dual-firing mechanism.

VAPORESSO XROS is an outstanding invention devoted to crossing the limits of the existing MTL devices.


XROS parameters

Size: 112mm*23mm*13mm
Cartridge capacity: 2mL
Pod resistance: 1.2ohm Mesh/0.8ohm Mesh
Battery capacity: 800mAh


XROS features

● Refill on top of the flip cover
It is very easy to fill the e-juice with the clamshell top filling, only one hand is needed, and it will not cause confusion.

● Dual ignition mode
Provide two modes of manual ignition and air switch, switch at will

● 800mAh built-in battery
Fully meet the needs of daily use, support 1A tpye-C fast charging

● Visible oil tank
The visible oil tank allows you to pay attention to the dosage and avoid dry burning which will lead to the short life of the cartridge

XROS colors


XROS user experience

The appearance and size of the product are the type I like very much

It has a proper weight, not heavy nor light.

The stainless steel coating makes the whole body very shiny.


In terms of cartridges, the quadruple leak-proof design will not make you embarrassed by e-liquid leakage

The Axon core also gives the pod a continuous and comfortable output environment.

The cartridge uses MESH technology to ensure the restoration of the flavors and throat hit.

Although it is an MTL device, it has a good amount of smoke.


In terms of taste, I prefer the 1.2ohm cartridge.

It feels better handled than 0.8ohm cartridges.

Especially the details of taste are well shown.

With the unique configuration of this machine, air intake adjustment.

It fully shows every fine-tuning feeling.



XROS as an MTL pod device, its performance is very good.

Whether it is nicotine salt or high nicotine e-liquid, they all come with a good experience.

Of course, Captain still recommends 1.2ohm cartridges,

The overall feeling will be much better than 0.8ohm.

The overall feeling of this device is delicate and rich.

Excellent user experience makes the merits of the e-liquid shown.

That’s all, I’m Captain Dirty, see you next time.

Where to buy XROS vape


VAPORESSO BARR review – DirtyCheck No.74

We will introduce you an old friend’s product today, Smoore’s BARR.


BARR introduction

Official description

BARR meets your fashion needs, and it is portable.
The slim figure comes with modern design and developed MESH atomization tank,
Its appearance and taste surprise you,
The entry-level e-cigarette experience makes vaping easy.
In addition, the innovative airflow system allows you to adjust in a safe and disorder-free manner.
Not only can you satisfy your taste buds, but it is also a wise way to express your fashion identity.

In fact, we can see that the product itself is a prototype, which is quite special and pretty.


BARR parameters

Size: 13mm*13mm*110mm
Pod capacity: 1.2mL
Power: 13W
Pod tech: 1.2ohm Mesh POD
Battery: 350mAh
Support tpye-C fast charging

BARR colors

Gradient green, gradient red, gradient blue, pink, black, silver

BARR user experience

The product experience really impressed me.
Its auxiliary power adjustment,
Different “vaping” symbols are engraved on the cartridge,
1-4 gears,
When you use different gears corresponding to the air hole size,
There will be a different vaping experience.
This is also a characteristic adjustment function in the field of pod vapes.
You can also see some fine-tuning designs in the airhole.


As to taste,
After Captain’s use on different e-juices,
Captain summarized a few points:
BARR can easily handle nicotine salt e-liquids,
And has excellent vapor amount,
It produces good taste.
When using 6mg and 9mg conventional e-liquid.
The vaping effect is not very complete,
It feels like filtering out some flavors.


The 350mAh battery is insufficient in daily use,
It can’t support good battery life, this experience is very bad.
The pod has a small capacity,
The vaper has to add vape juice after smoking for a little while.
Overall speaking, this battery life is very bad.



After the detailed experience,
We found this is a device that’s suitable for nicotine salt and those vapers with low nicotine addiction.
It has a good advantage in the field of pod vape in terms of lightness and soft functions.
The durable appearance also feels like business fashion.
It is also quite good in the vaping of nicotine salt.
But the overall endurance is relatively poor,
Not suitable for long time use.
There are no accessories such as lanyards and alike,
Which reduced the added value of the product.
Is such a device worth it?
On August 20th, it’s recommended to take a try at the Shenzhen exhibition yourselves.
Let’s experience BARR together,
Alright, I’m Catapin Dirty, see you next time