Sunday, July 21, 2024

NJOY Achieves Groundbreaking FDA Approval with FEELM Technology


NJOY, in collaboration with FEELM technology from SMOORE, has recently set two global records by passing the rigorous PMTA (Premarket Tobacco Application) process. This marks the debut of the world’s first menthol-flavored and 6% nicotine concentration products to gain FDA approval. Such achievements not only break traditional perceptions that the FDA only approves tobacco flavors but also highlight the significant market potential for flavored vaping products.

Breaking New Ground: 6% Nicotine and Menthol Flavor

For the first time, a product offering a 6% nicotine concentration has been approved by the FDA, a notable increase from the previous cap of 4.8%. This higher nicotine content is tailored to facilitate smoother transitions for traditional smokers towards vaping, potentially opening new avenues for product innovation in the vaping industry. Additionally, the approval of a menthol-flavored product underlines the FDA’s openness to diverse flavor profiles in the vaping market, countering the common narrative restricted to traditional tobacco flavors.

FDA’s Recognition and the Role of FEELM Technology

The FDA’s approval was influenced by evidence submitted by NJOY demonstrating that their menthol products provide benefits to adult smokers while adequately mitigating risks, including the appeal to teenagers. This achievement was supported by FEELM’s cutting-edge vaporization technology, which has been pivotal in producing devices that meet the FDA’s stringent safety and efficacy standards.

Comprehensive Compliance and Innovation by SMOORE and FEELM

As of June 24, 2024, FEELM continues to lead in the ENDS (Electronic Nicotine Delivery Systems) category, having helped numerous clients secure PMTA approval. FEELM’s role extends beyond production; it includes a complete non-clinical testing laboratory in China, capable of comprehensive PMTA-required material safety and toxicology testing, thus solidifying its stature as a leader in the vaping industry.

Looking Forward: The Impact of FDA’s Regulatory Enhancements

Dr. Brian King, Director of the FDA’s Center for Tobacco Products, emphasized that the agency is set to expedite the PMTA review process to ensure more high-quality, safe products enter the U.S. market legally. This will also likely intensify the crackdown on illegal products, steering the industry towards sustainable development.

Final Thoughts: A Fresh Breath of Air in Vape Innovation

It’s clear that with these two groundbreaking approvals, NJOY and FEELM are not just passing the test; they’re setting new standards. What’s your take on these innovative strides? Could this be the minty-fresh wind of change smokers have been waiting for? Share your thoughts below and follow us on for more exciting updates from the vaping frontier!

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