SMOORE, a notable name in the vaping industry, has officially entered the e-liquid market with its new brand, Deliciu. This move is evidenced by a recent trademark application for “DELICIU” and its logo under tobacco products, submitted by associated companies in Shenzhen and Hong Kong.
Early Planning and Mass Production
Documents from the US Patent and Trademark Office reveal that SMOORE’s strategy to venture into the e-liquid market began as early as October 2023, with the logo trademark application in February 2024 signaling readiness for mass production. This proactive approach highlights SMOORE’s commitment to expanding its footprint in the vaping industry.
Online Presence and Branding Strategy
Deliciu has already established an online presence with its official website, which clearly links it to SMOORE by noting it is “POWERED BY VAPORESSO,” SMOORE’s well-known open-system product line. The branding strategy includes aligning Deliciu with Vaporesso, evident from multiple YouTube reviews and unboxings featuring the Vaporesso brand.
Product Offerings and Market Focus
Deliciu’s product range focuses on nicotine salt e-liquids, ideal for open pod systems. It offers:
- 20 different flavors, including 16 standard and 4 special blends.
- Nicotine strengths of 10mg/ml and 20mg/ml in 10ml bottles.
These products are tailored to meet the preferences and regulatory requirements of various markets, particularly the UK.
UK Market Orientation
The UK serves as the primary market for Deliciu, with the brand requiring product testers to be UK residents. This localization strategy is pivotal, as Deliciu aligns its offerings to fit British consumer preferences and complies with local regulations.
Strategic Timing for UK Market Entry
The timing of Deliciu’s launch is strategic, coinciding with the UK’s impending regulations against single-use vapes set to be implemented by early 2025. With a high market penetration of nearly 80% for disposable vapes, the shift towards refillable and open systems is imminent, positioning Deliciu well within this changing landscape.
Economic and Environmental Considerations
Deliciu not only offers an economical choice for users, transitioning from disposables to refillable systems but also aligns with environmental initiatives by reducing waste associated with disposable vapes. According to Deliciu’s promotional materials, using a 10ml e-liquid with XROS devices equates to the usage of five disposable vapes, offering substantial cost savings and environmental benefits.
Final Thoughts
As the vaping industry faces tightening regulations and evolving consumer preferences globally, SMOORE’s launch of the Deliciu brand represents a strategic pivot towards sustainable growth. Deliciu’s entry into the e-liquid market not only diversifies SMOORE’s product offerings but also aligns with global trends favoring more environmentally friendly and cost-effective vaping solutions. This strategic move could set a new standard for the industry, demonstrating SMOORE’s innovation and foresight in adapting to market demands.
