RELX Golden Shield Program stopped $700 k counterfeit e-cigarettes

On July 19, RELX Technology announced the company’s Golden Shield Program aided Chinese authorities in seizing over 70,000 counterfeit e-cigarette products in June and July, 2020. The street market value of the products seized is estimated to be worth over USD $700,000. It is understood that the products were intended to be sold in a number of markets around the world, including Malaysia, the Philippines, Indonesia and China. Following the rise in the production of counterfeit vapor products and e-liquids, RELX established the Golden Shield Program in August 2019 to help prevent the production and sale of the illicit goods. Members of RELX’s Golden Shield Program are working with online social media platforms, online e-commerce platforms, China’s Administration for Industry and Commerce, and local authorities throughout China to eliminate counterfeit vaping products from the market.

To date, RELX’s Golden Shield Program has aided authorities in 26 cases related to the production and sale of counterfeit vaping products, leading to the seizure of hundreds of thousands of counterfeit vapor devices, e-liquids, and other merchandise.

RELX’s R&D facility has performed a series of tests on the counterfeit devices and pods. The lab found that illicit compatible pods often use inferior e-liquids; contain harmful substances like toluene at levels that greatly exceed normal standards; and the nicotine content does not match what is labelled on the packaging. This explains why the compatible pods are often sold at a much lower price.

RELX has also found that fake RELX devices engraved with luxury brand logos, or co-branded devices, are also being sold on different social media networks like Facebook and Instagram. The fake engraved devices are similar to compatible pods in that they are produced in factories with no certification. The products are not only a serious violation of RELX’s intellectual property, they are also a safety hazard, as their batteries are not properly tested. There have already been a number of cases where the battery of a fake engraved device has exploded.

Chen Changlu, Deputy General Manager at Amperex Technology Limited, a leading Chinese battery manufacturer, stated in an interview, “Lithium is a very active element. If not managed properly, it can easily lead to an item catching fire or even exploding. Developing safe designs is essential when using lithium batteries, but the market has many different players. Some manufacturers remove the safety protection device or use inferior materials, creating a potential safety hazard. Please refrain from purchasing any products from unregulated manufacturers and only purchase products from legitimate manufacturers on official channels.”

RELX customers should only buy products from authorized channels and use QR code scanners on their phone to verify the authenticity of RELX products. For more information on how to authenticate RELX products, customers can visit:

YOOZ vs RELX, which is better?

We compare Yooz and RELX in several aspects including price, flavors, pods, vaping puffs, battery life, product quality, customer reviews, charging, availability, look, weight, portability, manufacturer, company background to find out which one is better. With real experience and hands-on and careful research, we drew a conclusion that Yooz is as good as RELX.

The models we are going to compare in the following article are the best selling ones of each brand, YOOZ STARTER KIT and RELX STARTER KIT, which includes pods

Price – YOOZ kit vs RELX kit

YOOZ: $29.99

yooz vape

RELX: $39.99

Observing this, RELX starter kit is more expensive than Yooz. The price of RELX is 1/4 higher than Yooz. Yooz and RELX are both from China, so the shipping fee is the same. However, please continue to read before drawing any conclusion. Because Yooz official retail price has not been published yet, the YOOZ product above is sold by a small shop in VAPE.HK.

Flavors –  YOOZ vs RELX

YOOZ: 13 flavors

yooz flavors

RELX: 13 flavors

relx flavors

The flavor quantity of the 2 brands is almost the same. YOOZ maintains a high repurchase rate compared to RELX for its flavor taste according to our internal data. Vaping experience is at the same level after our own tests on the 2 vapes.

Pods – YOOZ vs RELX

Yooz: $ 19.99/1 pack (4 pods), 2mL/pod, 5%/3% nicotine – shipping fee not included

RELX: $16.99/1 pack (3 pods), 2mL/pod,5%/3% nicotine – shipping fee not included

Yooz pod

relx flavors

Therefore, Yooz pod is sold for 19.99/4=4.9975‬ dollar;(Price negotiable for Yooz wholesale)

RELX pod is sold for 16.99/4=4.24 dollars.

The price of the 2 pods is at the same level.

Both pods of the 2 brands are produced by the same factory. They both apply the same FEELM tech atomizing core and the appearance is also almost the same. Besides, the vaping experience is similar.


Puffs – YOOZ vs RELX

Yooz: 650 puffs

RELX: 650 puffs

Because the capacity of the pods is the same, so the puff numbers are the same.


Battery life – YOOZ vs RELX

Yooz: 350 mAh

RELX: 350mAh

Needless to talk about it any more.


As to weight, charging, appearance, manufacturer, those parameters of the two products are too similar, we choose to omit the left.


YOOZ vs RELX, these two products draw a tie. Both are good products at the same level.

It also proves that good product doesn’t mean good sales amount, YOOZ doesn’t have as much fund as RELX for marketing overseas market, so very few vaping folks know its name until now. Besides, YOOZ official only provides wholesale service until today for global market.

Where to Buy/ Vote time

Click here if you like YOOZ (for wholesale)

Click here if you like RELX;

RELX vs Juul, which is better?

How many puffs does RELX Pod have?

How Long Does PELX Pod Last?

It depends on the duration of each puff and the interval between two puffs. Just like the difference between sipping and gulping a glass of mineral water.

How many puffs does RELX Pod have?

How long does a fully-charged PELX e一cigarette last?

Under constant use
40mins – 1 hour

Number of puffs a fully charged RELX e-cigarette lasts

Battery capacity
330mAh – 350mAh

A PELX e-cigarette has a built-in lithium battery. Please avoid using it in the following situations:

Recharge the device only after the battery is completely drained

Overcharging or keeping it completely drained for an extended duration

Over-charging. over-discharging excessive charging/discharging (fact charging/discharging under large power)

In overheated or overcooled environment (take PELX classic and PEIX Infinity for example. Charging temperature: 0°C-45°C: Device using temperature:-10°C-60°C)

How long does a fully-charged PELX e一cigarette last?

Where to buy RELX vapes

RELX was invited to participate in the legislation of e-cigarettes in New Zealand and the Philippine Parliament

According to New Zealand media Scoop, on April 10, RELX appeared in the New Zealand Parliamentary Health Special Committee’s review of the law on e-cigarettes.

As an industry representative, RELX and its New Zealand partner Mission Limited were invited to participate in the 7th review meeting and gave a video speech and participated in the discussion of e-cigarette related regulatory policies.

Due to the impact of the epidemic, the Special Health Committee of the New Zealand Parliament considered the e-cigarette bill in a video conference. RELX’s Director of External Affairs Jonathan Ng said in a video statement that the draft bill is very correct to find a balance between supporting smokers to switch to less harmful products and protecting minors.

The regulation and legislation of electronic cigarettes is a global issue. RELX is introducing a number of standardized measures actively adopted globally into New Zealand.

Wu Wenhao introduced that RELX has established strict corporate standards, standardized production standards, and continuous investment in research and development to ensure the provision of quality and safe products to consumers around the world.

In order to protect minors from e-cigarettes, RELX has consciously explicitly banned the use of minors in all product packaging and related materials without requiring explicit regulations.

During the meeting, Louisa Wa, Chairman of the Special Health Committee, expressed great interest in RELX’s measures to prevent minors from being exposed to electronic cigarettes.

Wu Wenhao introduced the child lock function and age authentication system built in RELX i’s products, so that the product must pass strict age verification before it can be used. In the case of Bluetooth connection, users can also use the app to remotely locks the i device to prevent unauthorized use of the product.

Relx Alpha vs Relx Classic, which is better?

Let’s talk about Relx Alpha vs Relx Classic in this article. Following are the comparisons:

[table id=6 /]


RELX Classic is better than [eafl id=”15127″ name=”RELX Alpha” text=”RELX Alpha”] for bigger pod & battery capacity, better vaping experience and cheaper price. All the functions of RELX Classic are essential and better than Alpha. Though RELX Classic had lots of leakage problems, it has been improved now.

If I were the customer, I would choose [eafl id=”15485″ name=”RELX Classic” text=”RELX Classic”] between the two.

RELX i won German Red Dot Award

Recently, the German Red Dot Awards 2020 announced the winner list. RELX i stood out from more than 6,500 works worldwide and won the Red Dot Design Award.

RELX i is the first new product released in January this year in 2020. It adopts the Super Smooth’I energy index system independently developed by RELX, to create a better user experience.

In terms of charging, RELX i has designed a supporting portable charging bin, so users can carry it and charge the device.

RELX i was born after 380 days of research and development. 12000+ cartridge tests, 59 creative iterations, 13-dimensional system analysis, 53 intellectual property applications at home and abroad.

Before winning the Red Dot Design Award, the RELX design team also won international awards such as the European Design Award and the IDA Design Award.

Currently, RELX i is not widely sold, only available in Canada & Newzealand. It’s seemly a product designed for the award especially. According to Gewu report, major dealers feel indifferent to the award.

About the Red Dot Award
The Red Dot Award emphasizes the importance of product original creativity and stimulates the speed of innovation. It is one of the internationally recognized global industrial design awards. It is called the world’s three major design awards together with the German “IF Award” and the US “IDEA Award”.


reddot winnter 2020

RELX vape starts a new retail plan in China

On January 11, RELX announced that the world’s first flagship store was officially opened in Shanghai’s Wujiang Road Pedestrian Street. It is located in a prime location in Shanghai, with a black and white frame and transparent style store design, supplemented by the embellishment concept of green plants, and conveys the technology + health sensory experience to consumers.

The opening of the flagship store marks that RELX’s new retail business has achieved a comprehensive upgrade from the 1.0 era to the 2.0 era. Next, here will also be the first place for RELX to continue to explore smart retail empowering store owners and implement the “Guardian Plan”. It is understood that various smart retail applications created by RELX are fully implemented here. Smart cameras will determine the age of shoppers. Only consumers who have passed the triple inspection of “Name + ID + Face” can purchase products.

RELX also announced the launch of the new retail “361 plan”. It will invest a total of 600 million in the next three years to help 10,000 RELX STORE stores open. Through precision marketing, intelligent upgrades, opening of dealer universities, city image stores, etc., optimization store operation efficiency improvement, it is consolidating the position of the in the vape industry. RELX founder and CEO Wang Ying said: “In the future, while accelerating the expansion of offline channels and creating consumer stickiness, we will spend more energy to develop new technologies to empower shopkeepers, and continue to improve store operations and profitability. Technology to revolutionize the industry. ”

According to reports, the “new” of new retail is not limited to space. In the view of RELX, the future breakthrough point lies in the in-depth transformation of offline operations with digital technology. At the beginning of RELX STORE’s business expansion, the company tried to empower shopkeepers through data operations by building a data center, laying the foundation for accurate operations. RELX co-founder and head of channel sales Jiang Long revealed that RELX is continuing to build functional integration of sales front desks and centralization of central and Taiwan data. Relying on digital technology to open up the full link data of people, goods and markets, RELX’s retail system will be smarter and better understand consumer needs.

Taking the intelligent operation of the flagship store as a starting point, RELX plans to launch the store management system in 2020, to realize the digital upgrade of all stores, and to achieve intelligent advancement of stores by 2022, and gradually to unmanned stores and intelligent supply chains and change of direction. Jiang Long said,

“We are very looking forward to the future: based on the longitudinal data analysis of the complete data flow of the people and goods yards, to understand consumer behavior portraits, management terminal channels, and product production and logistics; meanwhile, the connection of horizontal data can achieve RELX’s overall business efficiency great progress.”

“The development of the new retail business in the past year has given us a boost.” Jiang Long said that next, RELX will launch a new retail “361 plan” and will invest a total of 600 million in 3 years to help 10,000 RELX STORE Open stores and drive the upgrade of retail terminals at all levels in depth and breadth.

In terms of breadth, RELX will increase investment in key cities and channels to build urban image stores in core cities and regions. At the same time, RELX will continue to expand channels around consumer demand and start the pace of sinking market penetration. In terms of depth, in addition to helping stores achieve digital operations, RELX will continue to invest funds, improve subsidies for franchisees and partners, and optimize partners through precision marketing, optimization of operating efficiency, and opening of dealer universities. Experience to build a solid distribution system. “The most correct thing for RELX is to choose to drive the brand with mission and values.” Wang Ying said, “In the future, we will adhere to the principle of product first, more firmly innovate in products and digital operations, and respond to the changing markets and challenges. ”

Since the beginning of 2019, RELX STORE has covered more than 300 cities, with a total of more than 1,500. In terms of retail formats, the company has also explored multiple business models including specialty stores, shop-in-shops, smart vending machines, and flagship stores. At present, RELX flagship stores are successively landing in the core business districts of cities such as Beijing 798 and Shenzhen Coastal City, and are constantly exploring new retail innovations in scene, experience, and social responsibility, and playing a benchmark role.

RELX releases Sunflower system to prevent minors from contacting electronic cigarettes

On December 18th, the Chinese electronic cigarette brand RELX (Yue Ke) officially launched the intelligent system for the protection of minors, Sunflower, which will ban all minors from purchasing electronic cigarettes offline.

RELX releases sunflower system to prevent minors from contacting electronic cigarettes

Sunflower intelligent system was independently developed and implemented by RELX, RELX called it the world’s smartest and most stringent adolescent protection technology.

RELX releases sunflower system to prevent minors from contacting electronic cigarettes

Sunflower has six major application scenarios, including AI + strong verification age verification in specialty stores, site selection and opening electronic fences, the overall product circulation is implemented with human-code-shop-goods traceability systems, and intelligent face recognition vending machines are used in smart retail. Smart product RELX i and smart age locks for age verification are used in vaper communities.

RELX releases sunflower system to prevent minors from contacting electronic cigarettes

According to RELX’s plan, 1,000 RELX specialty stores will be deployed, 100 benchmarking stores will be built in three months, all specialty stores will be covered in seven months, and 100,000 non-specialty stores will also be deployed.

RELX releases sunflower system to prevent minors from contacting electronic cigarettes

Sunflower System 1.0’s AI partner is Megvii, and the hardware partner is Samsung.

The data released today shows that RELX currently has a 60% market share, more than 100,000 offline retail stores, 43 overseas markets, and more than 170 patents.

RELX disposable nano vape pen review – NAKED IN ICELAND

It’s surprising to meet RELX nano disposable vape at a small booth shop in the Futian District, Shenzhen. Yesterday, the author went to meet a customer. Unfortunately, his cell phone ran out of power and was off, so he couldn’t call a taxi home. And he went to a small booth at the roadside and asked the shopkeeper to charge his phone for a while. The shopkeeper’s kind and warm-hearted and promised to charge it for free. The author felt a bit awkward and wished to buy something there in return. Unexpectedly, a RELX disposable vape was just right there, then he bought it for 39 yuan.

The RELX disposable vape we review today is a tiny size one-off vape pod compared to the RELX starter kit and SNOWPLUS starter kit. It’s called NAKED IN ICELAND.


Product model: RNMTH50

Nicotine strength: 5%

Puff numbers:200

E-liquid volume:1.2 ml

Battery capacity: 270 mAh

Manufacturer: ALD

[eafl id=”15092″ name=”Where to buy RELX nano” text=”Where to buy RELX nano”]

RELX won the annual award – Deloitte’s 2019 China Tomorrow Star

On November 20, Deloitte‘s 2019 Top 50 High Tech Growth Companies in China and China’s Tomorrow Star Award winner was announced in Chengdu. RELX was rated as “2019 China’s Tomorrow Star” and the only e-cigarette brand on the list by virtue of its global high growth and innovation in the e-cigarette industry.

Photo: China Tomorrow Star Award in 2019
Photo: China Tomorrow Star Award in 2019

The selection is a growth enterprise selection activity sponsored by Deloitte China, aiming to recognize the early enterprises that are in the leading position in the subdivision field and have great growth potential. In 1995, the event originated in Silicon Valley of the United States, and is held in dozens of countries such as the United States, the United Kingdom, Germany, Japan and China. The selected enterprises are praised as “the benchmark of global high growth enterprises” by the mainstream media.

RELX is awarded China Tomorrow Star 2019
RELX is awarded China Tomorrow Star 2019

With the rapid outbreak of China’s e-cigarette industry, improving solid product quality control and supply chain R & D is the core competitiveness and value of the enterprise, which is also the key reason why RELX is recognized. Among the numerous independent e-cigarette brands in China, RELX first established a laboratory, mainly engaged in the safety detection and innovation research related to e-cigarette. At present, the laboratory is also the only one of the independent e-cigarette brands in China, which has invested more than 20 million yuan since its establishment. Relying on the laboratory, RELX has established the industry’s most stringent standards for e-liquid enterprises to ensure product quality and safety. In addition, RELX’s investment in technology R & D and innovation has also been highly recognized by review experts. As of October 16, RELX has applied for more than 170 patents in the world, of which more than 50% are classified as “invention patents”, becoming the independent e-cigarette brand with the largest number of patent applications in China. In the aspect of supply chain, different from the pure OEM “single production” mode of most e-cigarette brands, in September this year, RELX, on the basis of ensuring its original supply chain system, opened the world’s largest exclusive e-cigarette factory, realized the integration of internal and external advantages and resources in the production and manufacturing process, and more closely integrated the design, research and development, production and other processes to ensure the product progress The bank’s most effective quality control, at the same time, this initiative has also formed a new demonstration role in the industry. According to public information, the factory covers an area of more than 20000 square meters, has more than 4000 workers and can produce 50 million pods per month at its peak. The quality supply chain team with more than 150 people controls each process of incoming materials, production and finished products, 58 inspection processes, and implements the most strict sampling process in the industry.

RELX is awarded China Tomorrow Star 2019
RELX’s exclusive factory in Shenzhen

According to reports, the number of pods and cartridges consumed by RELX in one year for quality sampling is more than 2 million, which alone has exceeded the total number of pods sold by many e-cigarette brands in one year. Thanks to in-depth management and control on quality and supply chain, since the formal mass production of RELX in April 2018, the production of pods of RELX has increased by more than 160 times. According to Euromonitor Euromonitor, a well-known market research organization, RELX occupied 44% of the market share of the domestic pod system market in the first half of this year, far exceeding the total of 2 to 10. According to the internal estimation of RELX, the domestic market share of RELX in August has exceeded 60%. Since October 2018, with the development of overseas market, the global business of RELX has grown rapidly. Relx RELX products have entered 43 countries including Canada, the United Kingdom, New Zealand, etc. In 2019, overseas business accounts for 25% of the company’s overall revenue, which is expected to increase to 50% in the next two years.

RELX's marketing in Canada
RELX’s marketing in Canada

At the same time of building hard strength, RELX requires itself to practice social responsibility with a “real responsibility” mentality. Since its establishment in 2018, it has taken the lead in launching the “Guardian Plan” aimed at protecting minors from e-cigarettes. After the announcement issued by the State Tobacco Monopoly Bureau and the State Administration of Market Regulation and Administration on November 1, RELX took the lead in responding to the requirements of the announcement. By the middle of November, the national store Guardian plan of RELX had basically completed the upgrade, and the guardian plan logo show up accounted for more than 30% of the total store poster area. On November 5 this year, RELX announced that it would invest 700 million yuan in the next 18 months to launch the second phase of the “Guardian Plan”. Kate Wang, founder and CEO of RELX, said that the core task of this stage is to empower social responsibility with technology and build a “Sunflower” system aimed at protecting minors. This set of “industry strictest” barrier system will be applied to all offline retail outlets of RELX one after another, to prevent minors from buying e-cigarettes in stores through a comprehensive intelligent verification scheme.


RELX is one of the best vape brands in China.

Where to buy RELX vape