Vape enterprises usually choose music, cars and movies for cross-field cooperation. People have seen Ziizai electronic cigarettes choose to cooperate with books brand Xiron recently.
Ziizai Electronic Cigarette worked with Xiron Group to launch a cross-border activity of “Swim in Book Sea with Xiron, Free Travel with Ziizai” on the “520” festival on May 20.
As for the reasons for choosing the book brand, it is said that “Selecting good books makes reading a comfortable thing, and knowledge accompanies you forever.” This activity coincides with the fearless and free spirit at liberty of Ziizai vape.
Xiron Group (Beijing Xiron Book Co., Ltd.) is a comprehensive cultural entertainment group, engaged in research and development, production and sales of all kinds of cultural and creative products. It has four major business sectors: Xiron books, Xiron entertainment, Xiron literature, Xiron animation.
This time, the main cooperation of the Xiron book club, published a list of millions of best-selling book writers – Mingyue, Nanpai Sanshu, Feng Tang, Wang Meng, Zhi Yuhe, Dongye Guiwu… Xiron reading not only produces best-selling books, but also pays more attention to the spiritual world of 30 million bookmates.
As to this cooperation, the person in charge said that cross-border marketing with well-known brands such as Xiron and constantly building momentum on-line and off-line is very important to improve the brand awareness and reputation of Ziizai in China and occupy the mind of customers in the vape industry.
The vape brand “Ziizai” under Japan Jizai Corporation officially announced its entry into the Chinese market on April 24.
With the continuous attention of Chinese capital and entrepreneurs to the vape technology field, the vape industry is rapidly upgrading, “The international market continues to be optimistic about China’s vape market, especially the vape technology is a new blue ocean of consumption,” said the relevant person in charge of the Ziizai vape company in China.
With the increasing health awareness of Chinese consumers, the real market opportunity of e-cigarette consumer market is not to quit smoking and replace smoking, but to become a scenario consumer market of vape products.
Ziizai will focus on four scenarios: 1. Social scene with young people as the main use; 2. White-collar home travel inconvenient smoking scenario; 3. Substitution scenario for traditional tobacco smokers; 4. Creating IP phenomenon products through cross-border marketing around Ziizai electronic cigarettes.
In the opinion of Ziizai, the domestic e-cigarette market has not developed as fast as the European and American countries, but it has great potential. With the rapid development of the global electronic cigarette market, it has formulated the internationalization market strategy and set up the internationalization team.
According to the announcement, Ziizai products have entered many countries and regions, including Japan, Mainland China, Malaysia, Hong Kong and so on. In terms of new online retailing, Ziizai is actively innovating and trying. At present, its offline channels have entered many domestic chain convenience stores including Good neighbors, with nearly 500 stores accumulating.