I saw the Evove CEO Samuel is inviting friends to try his new pod vape Evove Lite at half of its price. So I order one for a test.
Evove Lite is sold at 199 RMB on JD. While on Jiguo (the following picture), you can purchase it at 99.5 RMB only.
The order arrived in 2 days. Here is the packaging.
The user manual.
2 Cartridges: Mung bean flavor and Mint flavor
How does it look like when charging:
And here is the specifications:
Model: EVOVE lite
Content: 1 device, 2 cartridges, 1 charge cable
Cartridge volume: 1.2ml
Nicotine volume: 50mg/ml
Battery capacity: 280mAh
Size: 10cm*1cm*0.5cm (Portable small size)
SALT LABS since 2015, launched its first electronic cigarette product, EVOVE Lite cartridge-changing vape on April 12.
The Salt Labs company launched its first electronic cigarette brand, EVOVE in October of last year in the UK. Within six months, the total sales volume of Evove has exceeded 20 million yuan, and the overseas market accounts for more than 20%.
According to Luo Feng, vice president of Evove, Evove currently has a 55% online and offline repurchase rate, and has developed online and offline distribution channels in 20 countries, including Europe, North America and Southeast Asia, and nearly 100 cities in 15 provinces in China. And Evove planned to double the amount of its sales channels in 2019.
Regarding the threshold of vapes, Liu Jihui, founder and CEO of Evove, said that the threshold of vape industry is mainly reflected in the vape cartridge part. The so-called low threshold outside refers more to the e-cig body part. “The threshold of the body part is really not high, but in the e juice part, the threshold of the e liquid and atomizer part is actually very high. Only a few companies can do it well in this 2 parts.”
Salt Labs received 5 million yuan of angel round financing from Bopai Capital in 2016, and became the first electronic cigarette manufacturer getting the investment from the domestic institutions. In order to make a good vape cartridge, Evove spent more than two years developing the basic technology without blindly putting products on the shelves in 2016-2018.
The new product EVOVE lite takes 3 years to realize the button free device in appearance & design. And it uses air switch induction to provide medical grade PC rod material. It is also equipped with self-developed NicSalt T2 nicotine salt formula to better simulate the taste of “real cigarette“. At the same time, EVOVE Lite also customized and developed four anti-leakage designs, such as magic cube ceramics high-efficiency e liquid locking technology, to solve the problems of burnt core and e juice leakage. EVOVE Lite’s built-in 280 mAh battery provides about 300 puffs at full power.
According to Liu Jihui, the majority of users of Evove are smokers aged 20-35. Aiming at the trendy characteristics of young people, Evove also launched BranD x EVOVE, with an internationally renowned fashion design magazine BranD. The Evolution Series product is an joint effort from Evove and BranD.
As to the change of electronic cigarette industry after 315 Party, Luo Feng mentioned at the product launch that Evove will unswervingly support the government to strengthen the control policy on the use/purchase of electronic cigarette products by minors, and he appeals to major manufacturers to join in the activity and take the initiative to rebuild the image of the entire electronic cigarette industry in the form of compliance and self-regulation.
On how to identify minors, Liu Jihui talked about two aspects: first, offline channels, Evove will explicitly put forward in the distributor’s distribution agreement, and implement the way of identifying sellers’ information; second, online customer service verification is mainly used, compared with offline loopholes. Liu Jihui said he hoped that e-commerce platforms such as Tianmao and Jingdong could provide some technical assistance.
Finally, talking about the possible war in the electronic cigarette industry, Liu Jihui believes that the war will begin after the first half of this year, and will become more and more fierce.
When the vape starts, the vape price will drop significantly and the resellers and customers will benefit from it a lot.
As to Evove, it will take the road of succeeding by product and strive to be the top three in electronic cigarette industry in 2019. Luo Feng revealed that besides EVOVE Lite, Evove will launch another new product in September, which will be a new independent series.
EVOLVE, aka 亿雾 has given away 100,000 vape pens in China. In order to test if the campaign is honest or not, the author filled in its official form for the gift. Luckily, he got a small vape pod in this campaign.
The delivery package arrived at the home of the author then found a ¥ 30 coupon for buying a ¥999.00 vape pen. However, not disappointed at all, he got a bottle of Mung bean paste taste e-liquid vape pod worth 70 yuan.
This vape juice is 100% like Mung bean paste taste. When the author opened this box, box is full of Mung bean paste smell and when he vapes it, the room is full of Mung bean paste smell. And he becomes a vaping Mung bean.
You have to admit its smell is really delicious that you even want to drink it up before you know its a bottle of vape juice. The nicotine quantity is 50mg and its nicotine smell is as strong as a real cigarette.
It must have some advanced technology to produce this vape pod. Awesome!
The downside is the vape pod’s smoke or vapor is not enough. You need to vape hard to produce enough vapor, not like the traditional cigarette, with only light inhalation and you get a large quantity of smoke.
What’s more, it has e juice leakage problem like Relx. After 1 day normal use and carry it in the pocket, the author’s pocket is full of Evove e juice, awful!
This Evove vape pod is worth tasting though it has some defects.
The electronic cigarettes invented by the Chinese have changed the tobacco industry in Europe and America profoundly in the past ten years. Electronic cigarettes have begun to occupy the position of traditional cigarettes on the retail shelves in Europe and America. However, for many reasons, although the domestic market began to recover this year, smokers’acceptance of electronic cigarettes is still very low, and market education has a long way to go.
Vape HK recently contacted the electronic cigarette developer SALT LABS, which is founded in 2016. This is a brand focusing on the research and development of atomization technology and based on the application of atomization technology. At the beginning of its establishment, intensive research and technology obtained 5 million angel rounds of financing from Bofa Capital, and recently completed 20 million Pre-A rounds of financing from Motion Capital. Applications of atomization technology include new tobacco industries, functional ingredient inhalation devices and drug delivery systems. Based on the self-developed atomization technology, the first electronic vape brand EVOVE was released in the UK last month, formally entering the emerging new vape market.
Founder Liu Jihui told Vape HK, “EVOVE started with a very simple idea to change the quality of life of billions of smokers around the world. Cigarettes have long been uncool, and e-cigarettes could be a disruptive application that changes the way people get nicotine over the centuries. SALT LABS believes that smokers have a huge demand for alternative tobacco, which has been verified in Europe and the United States, and the Chinese market has unlimited potential. Policy regulation and market education are the main obstacles to the replacement of traditional tobacco by this category
Liu Jihui and Hitesh Dubey, partners from ITC International Tobacco, have many years of experience in electronic cigarettes and tobacco industry. They believe that as electronic cigarettes destined to become fast-consuming products, there are still many pain points at the product end at this stage, and the quality is very unstable. In the fast consumer industry, quality instability is a big trouble. According to the introduction of refined salt science and technology, EVOVE product team, which insists on independent research and development, has made a lot of efforts. In order to achieve a stable taste, the team added intelligent temperature control chips in the first generation product EVOVE, which can monitor the temperature change of the vape pen chamber and adjust the output power in real time to ensure a good taste. When the fume in the vape juice cartridge is exhausted, the protection mechanism of dry burning will be turned on and the power supply will be automatically cut off.
The founding team revealed that CIST insists on independent R&D and has plans to establish joint venture R&D companies and foreign large tobacco cooperation, focusing only on the research and development of electronic tobacco underlying technology. The team believes that the electronic cigarette is far from the final form of the new type of tobacco in the future, and there is a huge space for product upgrading.
It is worth mentioning that in order to optimize the user experience, EVOVE’s first electronic cigarette uses a minimalist design without physical keys, but relying on the built-in gravity acceleration chip, users can display battery capacity twice by tapping the fuselage and switch power four times. “Smoking is a matter of physiology and psychology, the user experience is particularly important. In product development, our team pursues the ultimate simplicity of a few fewer actions than smoking, plug and play.
EVOVE electronic cigarette has gained a good reputation after its release in Birmingham, UK. On the domestic side, EVOVE adopted crowdsourcing before the major e-commerce platforms launched flagship stores. Up to now, EVOVE’s first small vape product crowdsourcing has been successfully completed, and the final crowdsourcing completion rate is more than 1000%.
In recent years, as European market regulators have increased their control over tobacco, more and more consumers have begun to turn their attention to electronic cigarettes. Take the UK, which has the highest market coverage, as example, with 3 million e-cigarette users out of 8 million smokers. In addition, the UK’s social security benefits also includes e-cigarettes, which are provided free of charge to tobacco users who need to get rid of tobacco.
Based on years of overseas experience in the electronic cigarette industry and marketing, SALT LABS has begun to cooperate with local tobacco distributors in parts of Europe and the United States. While focusing on the line, China will begin to test some off-line quality channels, which can easily control the related risks while testing the market.
The SALT LABS team told Vape HK that after EVOVE completed the Pre-A round of financing, it will mainly use the funds for the development of next generation products, team upgrading and selling channel construction at home and abroad.
Go to Evove vape official site to check its latest products: https://evovevape.com/