Tonino Lamborghini SPA and Yedao Holding Limited plan to start a joint venture company

On September 6, 2019, Yedao Holding Limited reached a consensus with Tonino Lamborghini SPA, an Italian company, and Dasan Group (Nasdaq: DZSI), a Korean multinational technology group, to jointly establish TL International HK, a joint venture company responsible for product development and sales of Tonino Lamborghini brand in the Chinese market. At that time, Mr. Lamborghini himself will be the director of the company.

Tonino Lamborghini SPA is a subsidiary company of the Lamborghini family in Italy. Tonino Lamborghini, the second-generation head of the family, has established and owned the luxury brand of the same name. It has set foot in five-star hotels, high-end watches, electronic products, golf and other industries.

Yedao Group is a leading cross-border business group in China. It owns WhatsMode influencer platform, Social Eras social platform and several overseas DTC brands.

TL International HK, a new joint venture company, aims to build Tonino Lamborghini full-range electronic products including vapes with its angry bull image and high-end luxury positioning unique to the Lamborghini family.

The By Tonino Lamborghini VIP DUKE e-cigarette is sold at $569- By Tonino Lamborghini e-cig official site is launched

Some time ago, By Tonino Lamborghini electronic cigarette, which attracted the public attention, is now seen to have come out. Observing from By Tonino Lamborghini Electronic Cigarette’s official website, By Tonino Lamborghini VIP DUKE series electronic cigarette kit is priced at $569!

VIP KIT Incl. THE DUKE E-CIGARETTE The ultimate statement of Made in Italy style that is engineered for vaporizing enjoyment unparalleled in any other device. Each VIP Kit contains Contains one vape pen and three pods $569 · FREE DELIVERY · WORDWIDE SHIPPING
VIP KIT
Incl. THE DUKE E-CIGARETTE
The ultimate statement of Made in Italy style that is engineered for vaporizing enjoyment unparalleled in any other device. Each VIP Kit contains Contains one vape pen and three pods
$569
· FREE DELIVERY
· WORDWIDE SHIPPING

This price is very By Tonino Lamborghini compared to other e-cigs.

The pod systems with 1-3 cartridges are generally sold for 30 USD on the market; higher prices for that can only reach 40USD, while this VIP kit is sold for $569, which is a sky-high price!

However, this price is still low for By Tonino Lamborghini e-cig!

Ferruccio Lamborghini, the third generation leader of Lamborghini family, and Ma Yuxiang, CEO of Yedao Group, held a signing ceremony for strategic cooperation at the Caohe Jing International Incubation Center in Shanghai on May 25, 2019.

VIP KIT

The signing of the contract marked the formal strategic alliance between the two sides. WhatsMode HK Limited, a brand management company owned by Yedao Group, became the only official partner of Lamborghini family in electronic cigarettes field worldwide.

Another e-cig by By Tonino Lamborghini is named LUX CLASSIC KIT, which is sold for 59 USD only. This one should be designed for driving traffic and boost the sales of the VIP kit. After all, 59 USD is a price that everyone can afford.

 CLASSIC KIT INCL. THE LUX E-CIGARETTE The smoking alternative that is as satisfying as it is stylish, the Classic Kit has everything you need to make a change, but never a compromise in terms of flavor richness. Each Classic Kit contains Contains one vape pen and three pods $59.00 · FREE DELIVERY · WORDWIDE SHIPPING

CLASSIC KIT
INCL. THE LUX E-CIGARETTE
The smoking alternative that is as satisfying as it is stylish, the Classic Kit has everything you need to make a change, but never a compromise in terms of flavor richness. Each Classic Kit contains Contains one vape pen and three pods
$59.00
· FREE DELIVERY
· WORDWIDE SHIPPING

By Tonino Lamborghini‘s 2 electronic cigarette products’ positioning, design and price show that it sticks to the high-end and luxury way.

WhatsMode HK Limited becomes By Tonino Lamborghini e-cigarette’s only official partner

Ferruccio Lamborghini, the third generation leader of the Lamborghini family, and Ma Yuxiang, CEO of Yedao Group, held a signing ceremony for strategic cooperation at the Caohe Jing International Incubation Center in Shanghai.

The signing of the contract marked the formal strategic alliance between the two sides. WhatsMode HK Limited, a brand management company owned by Yedao Group, became the only official partner of By Tonino Lamborghini‘s electronic cigarette worldwide.

lamborghini yedao

According to the agreement, the two sides will cooperate closely. Yedao will not only help the By Tonino Lamborghini brand of Lamborghini family to select high quality supply chain resources, but also promote the cooperative products to domestic and foreign sales channels of both sides.

It is reported that By Tonino Lamborghini, as a branch brand of Tonino Lamborghini, was actually founded by Tonino, the heir of the Lamborghini family, son of Ferruccio who created the legendary car business. In 1981, taking inspiration from his past business experiences and family heritage, Tonino created his own homonymous brand dedicated to luxury accessories and real estate projects, including: watches, eyewear, smartphones, perfumes, furnishings and interior design, clothing, sports accessories, signature beverages, 5-star boutique hotels, real estate projects, cafés and restaurants.

As early as 2012, the Tonino Lamborghini brand has established a partnership with KT&G, a Korean tobacco company, to launch cigarette products of the same name.

lamborghini

Yedao Group, its form company name as Shanghai Yedao Technology Co., Ltd., was established in 2014, focusing on the expansion of social e-commerce in Europe and the United States, specializing in online influencer marketing and helping brand build social influence.

And the Lamborghini family entered the electronic cigarette market this time, is because they are optimistic about the huge potential of electronic cigarettes in replacing cigarettes. The strong cooperation between the two sides has important strategic significance in the promotion of sales channel and marketing.