AMMO vape acquires Italian SAVINELLI pipe business

On July 30, the China well-known e-cigarette brand AMMO officially announced the acquisition of the e-cigarette business of the international pipe brand SAVINELLI. This is also the second large-scale acquisition of AMMO in July after acquiring NOS e-cigarettes on July 6.

SAVINELLI is a well-known Italian pipe brand, founded in 1876, more than 140 years ago, is a veritable century-old brand.

In 2017, SAVINELLI launched disposable e-cigarette products for the high-end market. With ingenuity and high-quality experience, SAVINELLI harvested the first batch of adult e-cigarette consumers in China.

SAVINELLI star blast
SAVINELLI star blast

After acquiring SAVINELLI’s e-cigarette business, what new products will AMMO launch? What exactly is this series of acquisitions trying to do? Why does AMMO acquire two e-cigarette brands in a row in one month? This wave of operation and layout of AMMO has caused heated discussions in the electronic cigarette circle, but after careful consideration, it is not difficult to find that AMMO is making a big game.

As an e-cigarette brand under Boton Group, AMMO launched the first-generation refill e-cigarette AMMO in April 2019. With stable and reliable quality and excellent flavoring technology, it has launched more than 30 flavored cartridges within one year. According to data, the monthly sales of AMMO cartridges in May this year have risen to the second place in the industry.

After completing two rounds of major brand acquisitions, AMMO now has three independent subdivided e-cigarette brands, AMMO, SAVINELLI, and NOS, for the mainstream market and the high-end market. After this layout, the consumer group of AMMO products has expanded, and its market share is expected to increase substantially in the short term.

AMMO vape

As we all know, offline stores have now become a battleground for major e-cigarette brands. Whether they can open up enough offline stores is crucial to the sustainable development of e-cigarette brands in the future, and multi-brand operation is the strategic layout of stores, which is a new strategy.

NOS vape

It is understood that within a week after the acquisition of NOS, AMMO has recruited 19 agents across the country. Whether the new product SAVINELLI can continue to attract investment can be predicted from its brand positioning and strategy. The AMMO SAVINELLI brand focuses on the mid-to-high-end consumer market. While meeting the diverse needs of consumers, it can also effectively solve the profitability problem of offline stores. Therefore, it is foreseeable that in the second half of 2020, after acquiring SAVINELLI and NOS, AMMO’s competitive advantages will gradually become prominent.

AMMO is an early offline brand, and it has also made great efforts to prevent minors from smoking. According to the employees of AMMO offline stores, AMMO will launch the “Light Up the Guardian” program across the country in August. We call on practitioners, consumers and people from all walks of life to supervise and guard minors and protect their health rights.

The relevant person in charge of AMMO revealed that after acquiring the SAVINELLI e-cigarette business, AMMO will launch a new product with a completely different appearance from AMMO’s previous series of products, and the atomization experience will be significantly improved. The new product is expected to be unveiled at the Shenzhen e-cigarette exhibition in August. In the near future, it will also open investment promotion for the whole country.

2020 is the year when the e-cigarette industry has entered a period of deep cultivation. From the beginning of July, the first e-cigarette stock, Smol International, was listed on the Hong Kong Stock Exchange with a market value of 1.7 billion, to AMMO’s acquisition of two e-cigarette brands in one month. It gave the e-cigarette industry a boost.

With the gradual improvement of relevant policies and the continuous strengthening of industry supervision, the e-cigarette industry will also enter the era of standardized operations. For regular brands that are fully prepared, the future is still promising.

AMMO-LT cartridge changing pod vape review – 12 kinds of flavors available

Before AMMO-LT, AMMO has introduced ECS, GS5.0 and little spicy sticks. Several categories of pod vapes are included in several products alone: cartridge-changing pod vapes, heat not burn products, disposable vapes, which show AMMO has a clear brand positioning. Then how is user experience of the AMMO-LT? We’ll introduce it in today’s sharing.

The battery capacity is 360 mAh and the charging time is about 45-60 minutes. The resistance value of the pod is about 1.3 ohms. Officials claim that it can vape about 400 mouths with a concentration of 5% nicotine and a capacity of 1.8ML. This is the mainstream product configuration of pod cigarettes in the market at present. As an electronic cigarette brand of a listed company, the packaging of AMMO-LT also shows the generosity and dignity of a large company.

The manufacturer pre-sent two experiential cartridges. And the shell is mainly made of zinc alloy. The surface is coated with skin-like paint treatment and pearl spot technology. Under different angles of light, dark brown color will appear. With rounded and delicate overall feel, its actual texture is good.

Milky white indicator lamp texture and seam processing are smooth. Under the indicator lamp is the universal USB charging port. Under the premise of 360 mAh built-in battery with 1.3 ohm cartridge, non-frequent users are able to vape for one day.

Cartridges still connect the main body of the vape by magnetic suction. The gold-plated vape electrodes with telescopic convexity and trigger holes of magnets and pneumatic switches are clearly visible in the picture above, and the workmanship is still delicate. The suction nozzle part of the cartridge uses a flat opening, which can fully fit the actual shape of the nozzle in use.

The cartridge is equipped with silica gel upper and lower caps from the original factory. On the one hand, it can prevent leakage in transportation, on the other hand, the top cap can be used for dust and pollution prevention in daily carrying and keep the vape juice from evaporating. After the combination of the cartridge and the vape body, the overall link tightness is good, and the cartridge will not easily loosen or seriously shake.

This pod vape has a very rich cluster of cartridges, including twelve different flavors to meet all the user needs, including betel, loquat and other minority tastes are also included. Here are two simple experience of the original set of cartridge:

Romantic Suzhou tobacco

This is a typical blend of tobacco leaf flavor, tobacco leaf and similar cigar aroma. When using, you can really feel the sweetness of tobacco leaves and the mellow roast of cigars, this taste should be deeply loved by users who quit smoking.

Mung bean Smoothie

Your mouth can clearly feel the strong aroma of mung beans. The granular feeling of mung bean ice in sand is still clear, accompanied by a little sweetness. It can bring you a dessert journey in summer without feeling cloying.

After experiencing this AMMO-LT, there are several highlights:
1. The vaping resistance is tight, need a little strength to produce enough vapor, which is very suitable for users who need to replace cigarettes.

2. The atomization effect of the atomization core is exquisite, and it’s a high-end product in the pod vape category.

3. Two cartridges have been used up without any leakage (of course, a little condensation at the suction nozzle still exists).

4. The overall workmanship and texture are beautiful.

As an ordinary e-cigarette user or a starter group, AMMO-LT has shown satisfactory performance. The twelve kinds of finished cartridges with different flavors also make this vape irresistible. If you want to start with a pod vape that performs well with rich flavors, AMMO-LT is worth buying.

Where to buy (Chinese, you can ask Vape hk to contact them for you)