JT heat not burn product Ploom TECH price is cut again

Last month JT announced that it would lower the suggested retail price of the Ploom TECH + Starter Kit from 4,980 yen to 2,980 yen.

Meanwhile, the suggested retail price of the Ploom TECH Starter Kit will also be adjusted from 3,000 yen to 2,500 yen, and the new price has taken effect in Japan since February 1, 2020.

JT heat not burn product Ploom TECH price is cut again

Japan Tobacco announced in November 2019 that from December 1, the suggested retail price of the Ploom S package will be reduced from 7,980 yen to 3,480 yen ($ 31.90), a 56% decrease.

The company said fewer people tried and switched to Ploom S due to fierce competition from Philip Morris iQOS, which lowered its annual profit forecast.

“Ploom TECH and Ploom TECH + are very popular with consumers. We have decided to lower the price of the device so that more consumers can enjoy the product,” Japan Tobacco said.

JT launches two new flavors of cartridges for Ploom S

New tobacco stick products will be launched nationwide from January 20, 2020.

JT launches two new flavors of cartridges for Ploom S

JT announced that from January 20, 2020, it will launch two new flavors, Camel Regular and Camel Menthol for its heat not burn product, Ploom S. The new product will gradually be sold nationwide, with a price of 460 yen, including six cigarettes sticks.

“We are pleased to announce the launch of our first Camel brand cartridge product. Since the Camel brand was first launched in the United States in 1913, it has been highly praised by more than 100 global markets of consumers. It has developed continuously over time, but it has always maintained a high brand value. ” Toru Takahashi, vice president of product and brand Department of the marketing group, said, “Camel Regular provides a balanced and rich tobacco flavor, while Camel Mint allows consumers to enjoy a strong menthol flavor, which lasts until the last sip.”

Ploom S is a heated tobacco product. Through JT’s unique “authentic tobacco flavoring method” and the most appropriate heating temperature, consumers can enjoy a better taste while reducing the peculiar smell. Compared with the traditional cigarette, it produces less than 5% odor, and the potentially harmful components detected are reduced by more than 90%.

Start a price war? JT announces half price reduction of Plum S kit

According to Reuters, Japan Tobacco announced that it would cut the price of its low-risk tobacco product’s starter kit by half, and is now trying to compete with rival PMI’s IQOS.

The Japanese Tobacco company said recently that the recommended retail price of the kit would be reduced by 56% to 3480 yen (US $31.90) from 7980 yen on December 1.

Start a price war? JT announces half price reduction of Plum S kit

Japan is the world’s largest market for “heat not burn” (HNB) products, which emit less smoke than traditional cigarettes, because ordinary electronic cigarettes containing liquid nicotine are banned in Japan.

In October, the company said fewer people tried and switched to Ploom S than expected due to fierce competition from Philip Morris’s iQOS, which lowered its annual profit forecast.

The company also said it currently expects operating profit of 505 billion yen for the full year, lower than the previous estimate of 518 billion yen. In the third quarter, operating profit fell 26% year-on-year to 129 billion yen.

Japan Tobacco Inc. was allowed to revise the retail price of its tobacco products

Japan Tobacco Inc. (JT) recently announced on its official website that its application to revise the retail price of domestic tobacco products on August 6, 2019 had been approved by the Ministry of Finance of Japan, according to Tobacco Online.


The new retail price will come into effect on October 1, 2019. Most of the 115 cigarette brands applied for will increase their prices by 10 yen to reflect the tax rate rising from 8% to 10%. The price of 20 packages of major brands will rise to 490 yen per pack and the price of Seven-star cigarettes will rise to 510 yen.


Japan Tobacco will increase 20 cigarette cartridges matching the new Ploom S heat not burn device by 10 yen to 490 yen, in line with the government’s decision to raise taxes on low-tax cigarette cartridge products and reach the level of cigarettes by 2022. The company said that the price of a pack of cigarette cartridge for traditional Ploom Tech equipment would remain at 490 yen.

Can Japan Tobacco be eco friendly?

Japan Tobacco Inc. is one of the world’s tobacco giants with operations in 130 countries and more than 63,000 employees. JT manufactures and sells several of the most famous brands in the tobacco industry, including Winston, Camel, MEVIUS, LD cigarettes and so on. In addition, JT Group also devotes itself to the development and promotion of new harm reduced tobacco products. At present, there are many brands headed by Ploom of Japan Tobacco Inc.

Japan Tobacco Inc. released its latest Environmental Plan in May 2019, which sets out JT’s new goals up to 2030. This plan is an important part of JT’s sustainable business plan and will soon replace the current environmental protection plan 2020.

Japan Tobacco Inc.

The main target areas and objectives of JT

Energy Saving and Gas Emission

Japan Tobacco Inc.

Reduce greenhouse gas production, strive to achieve zero carbon emissions, abide by the Paris Agreement, and strive to address the issue of global climate change.

Goal 1: The proportion of renewable energy currently used will be 25%, which is expected to double by 2030 and eventually reach 100% by 2050.

Japan Tobacco Inc.

Goal 2: JT plans to reduce 32% of greenhouse gases (including direct emissions from factories in the production of products, and greenhouse gases from indirect energy sources such as electricity, heat, and steam) consumed by companies, and 23% of greenhouse gases (non-tobacco products, such as product packaging) generated by purchasing other products and services in the supply chain.

Natural Resources

Japan Tobacco Inc.

Work to protect the global water resources effectively, reduce the water consumption in the supply chain, and strengthen the risk management of water resources. Sustainable timber supply should be implemented to further protect forest resources.

Goal 1: Reduce drainage associated with the tobacco industry by 15%.

Goal 2: By 2020, scientifically assess the causes of deforestation and replace forest timber resources used in tobacco processing with renewable fuels

Waste Discharge

Japan Tobacco Inc.

Reduce the environmental impact of business activities

Goal: Reduce waste discharged from tobacco production by 20%. By 2020, JT will be looking for suitable ways to use and handle materials such as plastics.

Chigusa Ogawa, Deputy Minister of sustainable management, said, “The new plan reflects changes in all aspects of our business: renewal of business models, expectations from society, and understanding of science and environmental protection. We look forward to realize it one day. Our new goals far exceed our current plans, while emphasizing that broader environmental issues not only mean changes in business behavior, but also demonstrate the core values of JT. Recently, we are very proud of the endorsement and support of the Scientific Based Targets Initiative, a global initiative launched by the World Wide Fund for Nature, the Center for Global Environmental Information Research, the World Resources Institute and four international non-governmental organizations of the United Nations Global Compact Organization. We will strive to achieve this goal and regularly confirm that the plan can involve wider society besides shareholders of JT.

Japan Tobacco Inc.

JT Group launched its environmental protection plan for the first time in 2014 to mitigate the impact of enterprises on the environment. In 2017, JT achieved its original goal of reducing greenhouse gas emissions by 20% three years ahead of schedule after implementation. However, how can JT achieve full use of new energy without generating any greenhouse gases by 2050 then finally become eco friendly? Let’s wait and see.