In the past year, e-cigarette has become the hottest topic. In addition to attracting a large number of entrepreneurs, e-cigarette is also an industry favored by capital. Behind “barbaric growth,” regulation and standards may be late but never absent. With the coming out of “national standard” and the gradual implementation and improvement of various relevant regulations, electronic cigarettes will inevitably usher in a round of industry reshuffle.
In this regard, some people in the e-cigarette industry said, “on the one hand, the e-cigarette industry is becoming more standardized, on the other hand, there are many entrants in the domestic e-cigarette market, but from the perspective of independent innovation and technical strength, e-cigarette still lacks a hard core player.
“We plan to launch our own brand CISOO to enter the e-cigarette market through Xiwu technology, a subsidiary of our company.” recently, an insider from HMI group revealed that it will enter the e-cigarette market. Many people in the electronic cigarette industry are optimistic about this, saying that the entry of HMI group not only has a pulling effect on the industrial chain, but also has a positive role in promoting the healthy and orderly development of the electronic cigarette industry.
It is understood that Xiwu technology is the flagship enterprise of HMI group, which carries consumer business. It is mainly committed to the research and development of atomization technology products and the construction of new sales channel ecology. The founding team comes from the head Internet enterprises and large-scale consumer electronics brands, such as Tencent, Alibaba, Huawei, Jinli, Coolpad, etc., and has achieved success in product research and development, brand operation, sales channel, etc. It merits experience and resource advantage.
According to its official website, HMI group is the only legal domestic investment group based on the layout of the whole industrial chain of industrial hemp, with the direction of biopharmaceutics. It carries out the business of breeding, planting, extracting, R & D, production and sales of industrial cannabis around the world, and is committed to promoting the industrial revolution of biomass alternative minerals, and becoming the world leader in the comprehensive application of hemp industry. As the world’s leading and domestic leader in the industrial cannabis industry, HMI group holds the full license of industrial cannabis, and its enterprises mainly include Hanzheng technology, Yunnan hansu, Soul Hemp biology and Hanyi biology, most of which have become the “favorite” of listed companies.
In the exploration stage of some e-cigarette enterprises trying to build patent barriers to win the next round of competition, HMI group, as a “hard core player”, has carried out a comprehensive planning and layout of the global intellectual property rights of the cannabis industry, and applied for more than 90 domestic and international invention patents in the field of biopharmaceuticals and mass health.
In addition, HMI group, as the leader of the comprehensive application of cannabis, actively participated in the construction of the industry in addition to its own development, invested to build a life science research institute, and cooperated with Yang Baofeng, President of Harbin Medical University, to establish a academician workstation. The group has established in-depth cooperative relations with well-known scientific and technological institutions at home and abroad, such as the general post military equipment research institute, Harbin Medical University, NCIA, EIHA, and focuses on the research and development of industrial cannabis, large health products, and vape juice.
In addition to the first development of the industrial cannabis industry chain, HMI group also has many exclusive technologies in the field of biomedicine and other fields, and with the substantial advantages of these cutting-edge “biotechnology”, it will also become the entry point of its electronic cigarette industry.
According to the 2018 World Tobacco development report, in 2018, the global sales of new tobacco products reached US $24.7 billion, a year-on-year increase of 45.8%. Among them, the sales of e-cigarettes reached US $14.52 billion, a year-on-year increase of 27%. The development space of e-cigarettes is still very broad.
In other words, after the “barbaric growth” in the early stage, and then gradually returning to rationality, the electronic cigarette industry finally ushered in the era of 2.0 after the chaos of 1.0. What kind of help will the HMI group bring to the healthy and orderly development of the electronic cigarette industry? Let’s wait and see.