New tobacco stick products will be launched nationwide from January 20, 2020.
JT announced that from January 20, 2020, it will launch two new flavors, Camel Regular and Camel Menthol for its heat not burn product, Ploom S. The new product will gradually be sold nationwide, with a price of 460 yen, including six cigarettes sticks.
“We are pleased to announce the launch of our first Camel brand cartridge product. Since the Camel brand was first launched in the United States in 1913, it has been highly praised by more than 100 global markets of consumers. It has developed continuously over time, but it has always maintained a high brand value. ” Toru Takahashi, vice president of product and brand Department of the marketing group, said, “Camel Regular provides a balanced and rich tobacco flavor, while Camel Mint allows consumers to enjoy a strong menthol flavor, which lasts until the last sip.”
Ploom S is a heated tobacco product. Through JT’s unique “authentic tobacco flavoring method” and the most appropriate heating temperature, consumers can enjoy a better taste while reducing the peculiar smell. Compared with the traditional cigarette, it produces less than 5% odor, and the potentially harmful components detected are reduced by more than 90%.