President of the Canadian Vaping Association calls on decision makers to include e-cigarettes in harm reduction strategies

On February 16, Darryl Tempest, chairman of the Canadian Vaping Association, issued an open letter calling on the government to use electronic cigarettes in tobacco harm reduction strategies.

He said that in Canada, the number of deaths caused by smoking has exceeded the combined number of deaths from drug overdose and the covid-19 pandemics, making it the first enemy of public health. E-cigarettes have been proven to have significant harm reduction effects and are the most effective tool to solve this public health crisis.

An open letter from Darryl Tempest – Executive Director of the Canadian Vaping Association

Beamsville, ON, Feb. 16, 2021 — For the better part of the last decade, advocates have fought for vaping to be recognised as a harm reduction tool for adult smokers. In the time since, science has caught up with the industry’s message and vaping has been recognized by all health organizations as far less harmful than smoking. Yet, despite the overwhelming evidence concluding that vaping is less harmful, smokers and society at large are still being sent mixed messages by the government and misleading information by media to support a sensationalistic narrative.

Canada has a strong history of supporting other types of harm reduction, with the response to the opioid crisis being a great example. Opioid overdoses were responsible for 16,364 deaths in Canada over a 4-year period. The government responded by creating safe injection sites and are now considering decriminalizing heroine, fentanyl and cocaine. These measures were designed to provide safe spaces for addicts and to connect them with needed resources. While safe injection sites and the decriminalization of hard drugs are controversial, the government continues to address the problem through a science-based harm reduction lens.

This harm reduction lens is again applied to COVID-19, with Canada’s implementation of a highly controversial response. The country has shut down businesses, closed schools, mandated safety plans for employers and restricted travel. These measures while extreme and controversial were implemented following a thorough scientific review which determined they were necessary for public health. To date, COVID-19 has taken the lives of 21,311 Canadians.

These are just two of many examples of Canada leading effective harm reduction policies regardless of the controversy surrounding them for the betterment of public health. Vaping has been scientifically proven to be the most effective cessation method for smoking; an addiction that claims the lives of 45,000 Canadians each year. Despite smoking being Canada’s leading cause of preventable illness and premature death, the government’s response to vaping has been dangerously inadequate.

While Health Canada’s website does state that smokers who switch completely to vaping reduce their exposure to harmful chemicals, their campaigns warning of the dangers of vaping, without mention of the immense harm reduction opportunity for our country’s 4.5 million smokers have confused the public. This is made clear by polling which found more than half of Canadian’s believe vaping is at least as harmful as smoking. This polling data is dreadfully low for a product that could save millions of lives, save our health care system billions of dollars, and prevent millions of Canadian families from experiencing the emotional toll of smoking related deaths.

In large part, the confusion surrounding vaping stems from legitimate concerns regarding increased youth vaping rates. Instead of focusing on educating youth and restricting access, media and anti-vape organizations continue to run harmful campaigns discrediting vaping as a harm reduction solution while targeting flavours. These campaigns are contrary to the fact that vaping is the most successful tool in history to address smoking rates. To meet our national smoking reduction goal, policy makers must support vaping as a harm reduction strategy. We only need to look to the results in the United Kingdom to see the incredibly positive impact vaping has had on their nation. If the Government of Canada is serious about smoking rates being at 5% by 2035, their current policies will need to catch up with the plethora of science supporting vaping as the most powerful tool for harm reduction and acknowledge that flavours are the key to vaping’s success.

Youth vaping is a real concern, but it can be addressed through proper enforcement, education, and restricting access to adult environments, rather than further regulation at the expense of the lives of millions of adult smokers. Smoking is our country’s greatest threat to public health, with a death toll greater than both overdoses and COVID-19 fatalities combined. The government must use the same scientific approach to solving this health crisis as would be applied to any other.

While my message is addressing the systematic change needed to save millions of lives, personally I have lost family members to smoking related disease, as many of us have. If our leaders in government, public health and journalism continue to ignore the research, the only message I could share with those that our families have lost, is that because of stigma their lives didn’t matter to our society.

We will continue the fight for those that can change their health outcomes and for those that we have already lost.

Canadian Vaping Association’s Open Letter to Canadians

Hamilton, ON, Oct. 02, 2020 (GLOBE NEWSWIRE) — My name is Darryl Tempest and I am the Executive Director of the Canadian Vaping Association. Our organization represents independent vape retailers and manufacturers throughout our country. We do not represent or accept support from tobacco companies. From its inception our membership’s mission was to be a part of the solution to remove combustible tobacco from Canada forever. Our principles are simple, we support harm reduction for smokers through vaping, which studies have shown to be the single most effective method in history. We also advocate for regulations that balance adult harm reduction with youth protection.

As we predicted our fight against the tobacco companies has been a daunting task. Our mission to dismantle the tobacco industry has been met with highly paid lobbyists and predatory practices to protect their nicotine market share. It is important to understand that high nicotine products barely existed in Canada prior to 2018, when tobacco companies entered Canada with vape products. Tobacco companies primarily sell products with high nicotine ranging from 18-59mg/mL. Prior to Big Tobacco’s entry, specialty vape shops sold products ranging from 0-12mg/mL, while working with clients to gradually reduce their nicotine intake. As cigarette sales rapidly declined, tobacco companies responded by introducing extremely high nicotine products to ensure customers remain addicted.

We failed to anticipate that health advocacy groups would design polices to support big tobacco’s transition to dominate the vaping industry and destroy the independent vape industry dedicated to harm reduction. These policies put tobacco companies firmly in control to continue to drive high nicotine sales without any mention of harm reduction or relative risk. The support of Big Tobacco has recently been led by Dr. Andrew Pipe and Dr. Mohammed Al-Hamdani and their staff, creating their own research to counter the balanced and peer reviewed global research as it does not fit their narrative. In fact, Dr. Al-Hamdani has supported the legislation tobacco companies have lobbied hard for.

If Big Tobacco were to write legislation to advantage themselves, they could not have asked for better than the new regulation in Nova Scotia. Nova Scotia has taxed e-liquids 50 cents per millilitre sold and an additional 20% tax on the retail value of all vaping devices. This tax disproportionately tax’s adult ex-smokers who vape using refillable tank systems and barely taxes the highly addictive, high nicotine pod systems primarily sold in convenience stores, which the data shows are preferred by youth. For example, a typical 30mL bottle of e-liquid used by adult ex-smokers would be taxed an extra $15 (30mL x.50 cents/mL) effectively doubling its current retail price, while pod systems contain 1mL of liquid and would therefore be taxed 50 cents for each pod. Typically, these pods are sold in packs of 3, making the additional cost $1.50. If Dr. Pipe is so concerned with the affordability of vaping products for youth, where was his leadership in Nova Scotia?

Additionally, these organizations have positioned flavour bans as necessary for youth protection. The reality is the research demonstrates that flavour bans are completely ineffective in preventing youth vaping. While flavour bans don’t affect youth vaping rates, they do harm adult smokers by pushing them back to smoking. Yale researchers concluded that adults who quit smoking using a flavoured product were 2.3 times more likely to be successful, while the sales data from regions that have implemented flavours bans shows that in all cases smoking rates increased 3-9%. Tobacco companies benefit from flavour bans on both ends. As smoking rates increase, their tobacco sales do as well. Moreover, their vape products are not dependant on flavours but rather high nicotine concentrations, so flavour bans have no effect on their vape product sales.

The health organizations’ policy recommendation will lead to:

  • The closure of specialty vape shops – the country’s only age-restricted retailers;
  • Significant growth in foreign imports with no federal age verification regulations;
  • A growing unregulated black-market selling unregulated and potentially dangerous products; and
  • The loss of an unprecedented harm reduction opportunity for smokers.

How these recommendations play into Big Tobacco’s strategy:

  • Replace cigarettes with high nicotine vaping products to ensure profits;
  • Use per/mL taxation and flavour bans to eliminate the independent vape industry; and
  • Once independent vape stores are wiped out due to taxation and flavour bans, use their already established distribution network to dominate the landscape.

How health organizations are helping them:

  • Not engaging with stakeholders and ignoring the science behind vaping and its success;
  • Failing to support vaping after science has proven significant harm reduction and effectiveness;
  • Recommending ineffective policies such as flavour bans and taxation which have proven not to work and to harm smokers;
  • Destroying the sole adult-only access retailers across this country, while fueling the illicit market for these products (criminals do not ID); and
  • Ensuring that only high nicotine products are available legally

Tobacco companies have created the perfect storm, by irresponsibly marketing vape products prior to regulation preventing it, they’ve increased youth awareness and experimentation. They then supplied the market with high nicotine products with limited flavour profiles as they knew users would be addicted to nicotine as flavours are not addictive. Youth experimentation and high nicotine resulted in rightful concern by parents and regulators, causing sensationalist reporting by mass media that failed to convey the complexities and nuance of vaping. This in turn put pressure on regulators to act on misinformation which largely has been supplied by health organizations including Heart and Stroke. The entirety of the above, led us to where we are today with health advocates recommending policies to advantage tobacco companies exclusively.

We all must be on the right side of history with respect to vaping, without change, it is the 5 million Canadian smokers and 1 million vapers who lose. Ex-smokers will be forced back to smoking and current smokers will lose access to the specialty vape stores which unlike gas stations are equipped to aid in a smoker’s transition away from tobacco. Our youth also lose, as none of these health advocate’s proposals address the root of the problem. I ask that Canadians review the science and voice your support for harm reduction. Big tobacco created the problem, they are not the solution.

Darryl Tempest
The Canadian Vaping Association 
[email protected]

Jordan Receives WHO Funding and Assistance to Help Combat Smoking Problem

More than 8 out of 10 Jordanian men are believed to either smoke or use other nicotine products and men who smoke daily are estimated to consume an average of 23 cigarettes per day. These figures were revealed by a 2019 national survey (STEPS) conducted by the Ministry of Health in collaboration with the WHO.

Jordan has the world’s highest smoking rates

The smoking rates in Jordan surpass the ones in Indonesia, a country long been considered as having the world’s highest rates.

Excluding e-cigarettes and other “smokeless” products, the research indicated that 66% of Jordanian men and over 17% of women were smokers. These figures surpass the rates in Indonesia, which has long been considered as having the world’s highest rates. “The rates are dangerously high and a predictor of a future public health catastrophe,” said Firas al-Hawari, a physician and head of the cancer-control office at Amman’s King Hussein Cancer Center.

Public health advocates and industry analysts are attributing these alarming figures to widespread interference in local policy-making by multinational tobacco companies. These firms are said to be allowed to operate with comparatively fewer restrictions than in the UK and other countries which boast relatively low smoking rates.

“These companies continue to exercise as much political power as they can in wealthy countries, but they’re more successful in lower-income countries where they face less transparency, can operate more in the dark and overwhelm whatever civic societies exist,” said Rima Nakkash, an associate professor of public health at the American University of Beirut.

The Access Initiative for Quitting Tobacco

The WHO received its first-ever donation of nicotine replacement therapy from J & J of about $1 million to cover thousands of smokers in Jordan.

Enter the WHO, and a new Access Initiative for Quitting Tobacco launched last month. The initiative is being overseen by Director General Tedros Adhanom Ghebreyesus from the WHO, HH Princess Dina Mired, President of the Union for International Cancer Control (UICC) and Thibault Mongon, Executive Vice President of Johnson & Johnson (J & J), during the WHO COVID-19 media briefing.

According to a WHO statement, Jordan will be the first country in the world to benefit from this new smoking cessation scheme. The health organization received its first-ever donation of nicotine replacement therapy from J & J of about $1 million to cover thousands of smokers in Jordan, added the statement.

The scheme provides free NRTs and a digital assistant

Besides giving people free access to NRTs, the programme also gives smokers a digital health worker, Florence, based on artificial intelligence. This digital assistant aims to educate by dispelling myths around COVID-19 and tobacco,whilst helping people develop a personalised plan to quit tobacco. This initiative will complement the currently available local free smoking cessation services through Ministry of Health clinics and other facilities.

“Given the alarming tobacco status — 82.5% of Jordanian adult men smokers using tobacco or e-cigarettes and 80%  of the population being exposed to second-hand smoking — I am very pleased that Jordan is part of this initiative, which will help advocate for tobacco control and support civil society organisations in their continued efforts for a healthier smoke-free future for Jordan,” said Princess Dina Mired.

The STEPS Survey has indicated that 44% of Jordanian adult smokers have tried to quit smoking in the past year, yet only a small percentage managed successfully. “Health Minister Saad Jaber praises the partnership with WHO to help support the Ministry of Health’s efforts in decreasing all forms of smoking in Jordan by providing free of charge medications and counselling services to Jordan’s population,” read the WHO statement.

Maria Cristina Profili, WHO representative to Jordan added, “We are grateful for this donation which builds on WHO existing efforts and a comprehensive programme to fight tobacco control in Jordan. The nicotine replacement therapy will help thousands of people in Jordan quit tobacco and lead a healthier life.”

The WHO added that the Access Initiative for Quitting Tobacco, which will be soon available in Jordan, is designed to deliver tobacco cessation services that will help people overcome both physical and mental addictions to tobacco and allow them and their families to live a smoke-free life. Smokers can seek additional information and help by calling the national Smoking Cessation Hotline (06-50-04-546).

Big pharma’s influence on the WHO stands out

The partnership that the WHO has made with Johnson & Johnson to supply NRTs for the programme, clearly highlights something recently pointed out by AVCA (Aotearoa Vapers Community Advocacy) director Nancy Loucas. Loucas, who is also Executive Coordinator of CAPHRA (the Coalition of Asia Pacific Tobacco Harm Reduction Advocate) was explaining that the WHO’s position against e-cigarettes has been influenced and compromised by vested interests that provide funds to the organisation, such as in the this case a massive pharmaceutical company supplying the WHO with NRTs.

“This vested interest has coloured the information in order to serve the political and financial interests of Bloomberg Philanthropies and the Gates Foundation who provide nearly half of all the funding for the WHO-FCTC. The WHO is lying to you to protect their own financial interests and keep their private donors happy. They are not objective. They are not focused on their own mandate under FCTC to promote the health of the people and their right to have information to make informed choices regarding their health,” said Loucas.

Read Further: MENAFN

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Canada allows e-cigarette stores to continue operating amid COVID 19

The Canadian government of Newfoundland and Labrador allows professional e-cigarette stores to continue operating under strict epidemic prevention measures. Allowing e-cigarette stores to operate under contactless protocols will prevent thousands of Newfoundland & Labrador e-cigarette users from being forced to re-smoke traditional cigarettes.

The Canadian Vaping Association appreciated the move of the Canadian government.

Latest vaping trends in March 2020

There’s been a bit of positive vaping news recently, and we’ve decided to give you the rundown on some of the freshest news in the vape world to ring in the Spring! Check out the highlights below.

Trump Backpedals on Vape Ban

In September, Trump announced he would take “very, very strong” action to combat the rise in underage vaping by banning all flavored e-cigarettes.

However, during a call at in the Oval Office (which was on speakerphone), the president expressed regret for getting personally involved in the issue, and reneged, “I should never have done that f*cking vaping thing.” The U.S. President now seems to be under pressure from the industry, interest groups and his own supporters, some of whom threatened not to vote for him if he went through with a complete ban. It appears the issue became more politically fraught than Trump had imagined, and this might mean less political backlash in the future.

An Updated Research Report on UK Vaping

Over in the UK, a recent 2020 study by the UK government shows that smoking

among adults in England, has continued to decline over the past 10 years, and was at around 15% in 2019. Most adults in the country now use vaping products to help them quit smoking. The report also notes that, “Data from stop smoking services in England suggests that when a vaping product is used in a quit attempt, either alone or with licensed medication, success rates might be higher than licensed medication alone.”

Vapers have said that a total ban on flavors would impact their ability to use vapes to quit or reduce their smoking. It could also push current vapers towards illicit or off market products.

Similar to previous years, data from smoking cessation services in England suggests that when a vaping product is used to quit, success rates tend to be better than many other options.

Where statistical data is available, prevalence of vaping among adults in England appears to be higher than in other countries.

Current vaping prevalence (weekly or less than weekly) among young people in England has remained reasonably steady with the best recent estimates putting it at 6% of 11 to 15-year-olds in 2018 and 5% of 11 to 18-year-olds in 2019. This rate is under control.

Canadian Vaping Association Calls for Better Regulation

The Candian Vaping Association (CVA) has called for more reasonable regulation of the sale of flavored vape e-liquids during Covid-19. The CVA pointed out that vaping is a “critical tool” for many people in managing their nicotine addiction and flavored e-liquids are key to making that tool work properly.

The CVA is calling on governments around the world to ensure that adult-only vape shops remain open under the new public health guidelines put in place to manage Covid-19, in order to supply vapers with the products they need during these difficult times.

Darryl Tempest, Executive Director of The Canadian Vaping Association noted that there are around 1.1 million vapers across Canada for whom vape shops are critical in ensuring they don’t return to combustible cigarettes or black market homemade e-liquids.

New Vaping Regulations in Philippines

Vaping is now making the transition from illegal to regulated industry in the Philippines.

Three months after President Rodrigo Duterte banned the use and importation of vapes in a speech, e-cigarettes are now officially covered by the nationwide smoking ban, allowing all vapor products to go through official channels for certification as per a new executive order signed by the Philippino President. The Department of Health welcomed the President’s amendments, and marked it as a “solid step” in compelling the industry to comply with regulations. An earlier administrative order that regulated e-cigarettes was met with court injunctions filed by players in the industry.

The Truth About Vaping

Given the current research, there’s little doubt that vaping exposes you users to less harm than traditional cigarettes. England’s NHS published that it is estimated that vapes are “at least 95% less harmful” than traditional cigarettes.

If all smokers turn from cigarettes to vaping products, including box mods, pod kits, and easy-to-use, portable systems like SNOWPLUS, many smokers would be better off.

Final words

To some extent, things seem to be improving for vaping, as laws in more countries are becoming more reasonable. Vapes like these are readily available in many countries around the world and are great options for adult smokers looking for something better than smelly cigarettes.

Philippines lifted the rude ban on e-cigarettes

After e-cigarettes were seriously misunderstood in the Philippines last year, on February 28 this year finally ushered in a rational view!

Last year, when a related case of lung injury occurred in the Philippines, it was mistakenly thought that it was caused by e-cigarettes. The government’s attitude towards e-cigarettes was very severe, and then it rose to the level of the president.

On November 19 last year local time, Philippine President Duterte issued a very severe speech on e-cigarettes, saying that the use and import of e-cigarettes would be banned and anyone who uses them would be arrested.

“I’d like to ban it, including use and import. Do you know why? Because it is toxic, the government has the right to introduce measures to protect public health and the public interest,” Duterte said.

Just hours after Philippine President Duterte announced that he would ban the use of e-cigarettes, on November 20, 2019, the Philippine police received an order to begin arresting those who used e-cigarettes in public places.

After this storm, the new year of 2020 finally began to usher in good news!

Philippines lifted the rude ban on e-cigarettes

On February 28, 2020, the Philippine Presidential Palace issued an executive order signed by President Duterte, amending the national smoking ban order issued in 2017 to include e-cigarettes in the control.

Although e-cigarettes are included in the control scope, the executive order stipulates that companies involved in the manufacture or sale of e-cigarettes can operate after registering with the Philippine Food and Drug Administration and obtaining a license. In the process of business, enterprises must also comply with Philippine government regulations related standards.

This executive order marks the beginning of the standardized development of e-cigarettes in the Philippines! The Philippines’ government’s treatment of e-cigarettes is no longer simple, rude and one-size-fits-all! The Philippine government no longer bans the use and import of e-cigarettes!

Of course, it can’t be purely positive, there must be restrictions on e-cigarettes. According to this executive order, the minimum age for a person who legally purchases, owns or uses various types of tobacco products, including e-cigarettes, in the Philippines is 21.

It is stipulated that e-cigarettes are prohibited from being used in public places except for designated smoking areas (similar to the regulations in Beijing, Shanghai, Shenzhen, Hangzhou and other cities). The new rules will take effect 15 days after they are announced.

Analysis of 2019 International Electronic Cigarette Summit Forum 

Since the on-line sales ban was issued and offline and simultaneous regulation began, the entire e-cigarette industry can be described as a “dead silence”, with big brands struggling to find other points of developing; small brands’ internal layoffs and factory orders are increasingly falling.

Various offline e-cigarette forums and e-cigarette conferences have become popular platforms for e-cigarette practitioners.

he 2019 E-Cigarette Summit Forum was held on December 18, 2019. The theme “Public Health and Safety, Standardized Development and Regulation” showed the development trend of the e-cigarette industry at home and abroad. Many e-cigarette practitioners gathered to discuss the future development trend of the e-cigarette market.

Compared with previous years, this summit forum is very “international”, and invited world-famous medical scientists Konstantions Farsalinos, MD, MPH, Tony of the United States VTA, Chairman of the United Kingdom, and e-cigarette associations of the United Kingdom. It is not difficult to see from the invited guests from various countries that the e-cigarette industry has attracted much attention. The domestic e-cigarette market will soon begin to develop in a regulated way, and the foreign e-cigarette market will also be firmly targeted.

The vape summit forum was full of parcitipants
The vape summit forum was full of parcitipants

After the entire forum message was received, the editor sorted out some key points, and here I will share with you.

China’s e-cigarette exports in 2019 were US $ 6.26 billion, a year-on-year increase of 52.6%; domestic sales reached US $ 1.61 billion, an increase of 175% year-on-year.

The emergence of e-cigarette online bans has led to a cliff-like decline in the domestic e-cigarette industry. People from all walks of life, the media, and consumers are more concerned about the development of the e-cigarette market. If the e-cigarette industry is carefully analyzed, the core issues are actually around the impact of e-cigarettes on human health and the regulatory issues of the e-cigarette market. This question also concerns how far the e-cigarette industry can go in the future and how much it can develop in the future. As an e-cigarette practitioner, you should not just make money. Consumers’ popularity and education are also important.

Liu Yufeng, the full-time vice chairman of the China Electronics Chamber of Commerce, conveyed a point to everyone: as the development of electronic cigarettes, the next blue ocean is abroad. E-cigarette going overseas is an unlimited business opportunity in the eyes of many companies, and it is a good way to avoid policy and regulatory risks. But e-cigarettes going international is not as simple as imagined. The author has classified two points here. One is the overseas market country. How competitive is it? Second, how difficult is it to enter foreign markets? The difficulty of entry covers factors such as policy regulation, customs supervision, tax costs, and risk control costs in various countries. In the context of tobacco companies actively developing new types of tobacco and investing large sums of money in overseas markets, it is necessary to choose professional and formal e-cigarette global supply chain service providers.

And countries have very different management systems, cultural traditions, customs, production environments, consumer markets, etc. There are also differences in the health, safety, standards and supervision of e-cigarettes. Chairman of China Electronic Chamber of Commerce Ou Junbiao told us: The Chamber of Commerce will continue to popularize the correct knowledge of e-cigarettes, take the protection of minors as its responsibility, and focus its work in 2020 on e-cigarette inspection and speak with data. It will also actively lead members to continuously expand foreign cooperation, continue to improve the level of internationalization, and help member companies to achieve the development of a global economy.

The vape summit forum details
The vape summit forum process chart

The entire scope of this e-cigarette summit forum is centered on the market development, rules and policy interpretation of each country. Each country wants to “introduce in and go out.” Foreign trade development has always been the focus of economic development in all countries. For China, China is a large producer of e-cigarettes. After the domestic online ban was introduced, the foreign market naturally became another outlet for many e-cigarette companies. The “sea” of the domestic market is very blue, but not wide. The international “sea” is wide, but it is full of many unknowns and challenges, and the crisis coexists.

E-cigarettes going global involves not only logistics and transportation, but also warehousing, customs and taxation. There are many loopholes, and there are many “pits” to step on.

Anyway, choosing a quality supply chain service provider is the top priority.

That’s all about the e-cigarette forum in Shenzhen, China.

USA Vapor Technology Association and China Electronic Cigarette Industry Committee exchange in Shenzhen

In order to strive for the development space of e-cigarettes in the United States, respond to the current regulatory policies of the U.S. e-cigarettes market, and help e-cigarettes enterprises find ways to break through the difficulties, USA Vapor Technology Association and China electronic cigarette industry committee held an exchange meeting on the morning of November 18, which was held in the conference room of the e-cigarettes Industry Committee of China Electronic Chamber of Commerce.

The exchange meeting was organized by the Secretariat of China electronic cigarette industry committee and officially started at 10 o’clock. Tony, President of VTA of electronic cigarette Technology Association of the United States, visited the scene in person and exchanged ideas with more than a dozen Chinese enterprises, such as Sigelei, Smoore, ASPIRE, IVPS, Innokin, Buddy, JR, Smiss, VGOF and Hgbbattery.

 USA Vapor Technology Association and China Electronic Cigarette Industry Committee exchange in Shenzhen

Tony made a keynote speech, introduced the market, employment, regulatory policy, efforts of VTA, voice of practitioners, future response measures of VTA, introduced the market trends and employment data of electronic cigarettes in the United States, analyzed the latest situation of the U.S. market, including regulatory policies related to FDA, such as flavor restriction, PMTA, and lung disease released by the U.S. CDC The latest investigation progress of the outbreak, the statement said there was no direct relationship with e-cigarettes.

Tony made a keynote speech,

Tony said that it is expected that with the joint efforts of all, Trump administration will take into account economic and employment factors, strengthen supervision and protection of minors, lift the minimum age for purchasing e-cigarettes, loose the policy of e-cigarettes, and e-cigarettes will usher in new development opportunities.

e-cigarettes will usher in new development opportunities.

Lose no confidence in the vape industry because of the temporary negative news

Due to the recent regulatory actions on vapes in South Korea, and the increasing prevalence of e-cigarette lung disease in the United States, in fact, China has been more or less affected. In the near future, the industry also continues to spread regulatory rumors. Therefore, we interviewed several well-known e-cigarette brands, especially for these problems. Here are their opinions:

Co-founder of SnowPlus, Wang Sa

These types of difficulties arise when a company or industry progresses, is not that surprising. It also tests the will of entrepreneurs.

Our confidence in SnowPlus products comes first. SnowPlus products are of the highest quality in the entire industry, and also have the highest safety standards. This is reflected in the increase in our product variety, the speed in which they are released, and our sales numbers.

MOTI CMO, Zhou Jie

No matter how the regulatory policies of various countries change, MOTI will continue to improve the quality of its products, strict self requirements with higher standards, and strict compliance with local policies and regulations. Moti believes that it is the foundation of an enterprise to build an effective moat with its own products, which is the best way to deal with the current situation.

Sigelei marketing director, Hu Leng

If we rationally study, supervise and find ways to work on policies and related supervision methods, strictly control the “safety” of e-cigarette products, and even control the source in extreme cases, it may be a real rescue for the e-cigarette industry.

The sooner regulation comes, the better. In order to standardize the industry, we should at least regulate some small workshops that have no consideration or no way to work hard from a safety perspective, not like the counterfeit THC in the United States flowing into the market. We should regualte the enterprise, and make the industry healthy first.

The regulated industry will surely usher in a bright future, after all, this is a rigid demand.

Wel CEO, Qiu Yiwu

It’s a good thing and a must to be solved that electronic cigarettes be regulated. However, if there is a need, it will come into being. If there is a reaction force, from the current information release point of view, governments of all countries are considering the issue of regulating the vape development from the perspective of the overall industrial situation.

For the brand side, we must adhere to strict product requirements in the face of the market and do a good job in juvenile vaping prevention. We see that e-cigarettes give consumers a once-in-a-century chance to establish a good terminal channel for consumers, and we must be self disciplined.


Be yourself. Expand business in times of crisis.

Chairman of iJOY, Wang Xizhi

E-cigarettes will continue to develop, because it’s a valuable thing to benefit people. Now it’s the shuffling stage, and only a few big companies will exist in the future. As long as the brands with money to live through the winter can survive, there will be explosive growth in the future and the opportunity to become the head enterprises.

I have always been optimistic about this industry. As long as I focus on the valuable things, I will be able to achieve greater success. “Crisis is the turning point”. To do a good job in products, and opportunities will always be there!

Finally, I want to send a sentence to all the colleagues who have dreams and ambitions. As long as they have strength, they can keep the clouds and see the red sun, and break the clouds and see the bright moon!


I’m the only American brand, and I’m going to publish about America. China’s e-cigarette brands or factories have a wrong point of view at present, and flavor ban is not the leathal point of the industry. The registration of PMTA in May 2020 has a large amount of capital requirements (140000-500000 US dollars for submission for approval, “excluding” experimental expenses), and then in August 2022, it needs to pass the FDA certification before it can be sold, which is the killer of the electronic cigarette industry.

bink CMO, Gavin

The development trend of e-cigarettes is irreversible, which can be verified in the UK and other countries. bink believes that the quality of products are the basis for determining the trend of e-cigarettes, and the purpose of reulation is to be more standardized, rather than to eliminate it.

iv head, Zhang Gengbin

The rapid growth of e-cigarette market since this year shows that e-cigarette is not a “fake demand”, but a “big trend” with great growth space.

However, some time ago, a series of negative news in the United States also alerted us that the quality standards, access threshold, channel control, national legislation and other aspects of e-cigarettes are not perfect. Therefore, we should strive to create a market environment conducive to the regulation and healthy development of e-cigarettes, such as accelerating the improvement of laws and regulations, cracking down on black market device and e-liquid trading and eliminating the use of e-cigarettes by minors, so as to gradually reverse the negative impact of e-cigarettes on minors, families and society.

vitavp founder, Liu Dongyuan

In fact, the birth and development of every new thing is often accompanied by controversy, which is also the “fate” of new things, such as the “carriage” and “car” in the early years. At that time, people said that the car was noisy, not environmentally friendly and slow, but the fact proved that the car helped the efficiency of human society to a new height. Therefore, we accept the fate of being “controversial” as a new thing, but these will not affect our determination to adhere to, and will not affect the future development of e-cigarettes.

vitavp is optimistic about the future of e-cigarettes, the most fundamental reason is that it is optimistic about the trend of e-cigarettes consumption upgrading. This is the upgrading of consumers’ demands for health, safety and comprehensive experience, which is the necessity of development. At the same time, it believes that the electronic cigarette industry is bound to move towards a safe and orderly development direction, ushering in a more mature electronic cigarette market environment.

VOZOL CEO, Wen Guanhui

E-cigarettes can’t be said to be completely harmless, but they are much less harmful than traditional tobacco, so the benefits outweigh the disadvantages for smokers who want to quit but can’t quit and need to reduce the harm instead of smoking. As a brand that wants to stick to its conscience and operate in this industry for a long time, we are welcome to make it clear that the regulation policies of e-cigarettes around the world are: only afraid of no rules, not afraid of strict rules, so that the industry can develop healthily under supervision and grow in the sun, so that powerful and conscientious brands can grow bigger, and all kinds of fake and shoddy brands that want to become rich overnight can be eliminated out.

In the face of stricter overseas regulation and the situation of waiting for domestic standards, it is an organic crisis for us. Because our products haven’t been sold on a large scale, they are still in the stage of product research and development, team building and market testing, so the supervision at this time has not caused a devastating blow to us temporarily. Even to some extent, before we are going to invest a lot of people, money and materials in brand promotion and marketing activities around the world, it will be good for us if the regulatory policies of the mainstream market can become increasingly clear and the industry has laws to follow.

HICGAR CEO, Zhang Shizhou

At present, the global electronic cigarette regulatory policy is in a changeable and uncertain situation. I think it is an inevitable trend for the electronic cigarette industry to be regulated. Only the state regulation can make an industry develop on the right track.

Of course, only good products that meet the needs of consumers can be circulated in the market. The existence time and demand of e-cigarettes in the market are the best proof. As we all know, the harm of traditional cigarettes is very great. Smokers also have the right to choose to buy and use products that are healthier than cigarettes.

In the future, we will still pay close attention to the latest industry trends, keep up with the pace of policies, and produce legal, compliant and policy oriented products to the market.

Ammo CEO, Fan Jingyu

E-cigarettes is a global business, and the industry has a long way to go. What brands need to do now is to cultivate their internal skills. In the future, there will be 10 billion level brands in the e-cigarettes industry, and they are likely to be born in China. A firm understanding of the core value will not be affected by the public opinion for a while.


During the Renaissance, western medicine began to change from empirical medicine to experimental medicine. In 1543, when Visari published the theory of human structure and established human anatomy, there were lots of people who opposed him. Not to mention before that, humans were almost reluctant to believe that anatomy could save people.

But what happened later?

Anatomy has not only become a significant progress in the development of medicine, but also influenced the development of medical devices in the late 19th century. It also has a significant contribution to human visceral medicine and maternal medicine. If it’s not the long-term efforts and clinical verification, we may not be able to fight the most common diseases until now.

Today’s electronic cigarette industry is the same, although full of controversy, but we all know what it can bring to smokers. The UK and New Zealand are using e-cigarettes to move towards a smoke-free country, which has proved how successful their tobacco control policies are.

So we believe that even if the current e-cigarette storm continues, once we believe that as long as we look at things in a positive way, e-cigarettes will still have the opportunity to be recognized by the public in the future.

Of course, we don’t want to emphasize the “beauty” of the electronic cigarette industry. We just hope that colleagues in the industry can still think positively and do the right thing when they encounter bottlenecks. As secretary general Ao, member of electronic cigarette industry committee of China Electronic Chamber of Commerce, stressed, in the face of difficulties, electronic cigarette enterprises must be rational and united. It is the spirit of “overcoming the difficulties together” that can make the electronic cigarette industry move towards a more healthy development environment.

It is urgent for electronic cigarette regualtion when teenagers become its potential users

One night at the end of August, Zhou Xing, who was more than five months pregnant, and her husband took a walk in a shopping mall in Beijing. When passing by an electronic cigarette counter, the salesperson greeted them warmly: let’s have a try.

The billboard next to the counter said, “you can smoke without quitting.” Zhou was surprised that even if the sales couldn’t see that she was pregnant, they could see that she was a woman. She has never had the experience of grandly selling tobacco products in the market.

“When my children are born and grown up, can their generation live in a smoke-free society?” Zhou said with worry.

Zhou is not much concerned. E-cigarettes not only enter shopping malls, KTV, bars and other places, but also “occupy” the publicity territory of friends circle, microblog and online advertising.

The report on the supervision of e-cigarette industry (2019) (hereinafter referred to as the report) recently released by the research group of public health and technology supervision of Tsinghua University reveals that 95% of the marketing scripts of e-cigarette retail websites Link e-cigarette with health and cleanliness, and 89% of online stores will publicize health-related benefits.

Under such “Characteristics settings”, the most worrying thing is not that the smokers who can’t stop smoking turn from traditional tobacco to e-cigarettes, but that the people who were not among the smokers, especially the majority of teenagers, become “vapers” under the marketing propaganda with novelty, innocuity and fashion as the selling point.


The brand of e-cigarettes: cool, healthy and fashionable

Li Zhe bought e-cigarettes for his father with the view that e-cigarettes are a little stronger than traditional cigarettes. He has always resented his father’s smoking and would not be forced to inhale second-hand smoke. Even e-cigarettes, he didn’t want his father to try. “Are not electronic cigarettes and cigarettes all cigarettes?”

However, more than ten years ago, Li’s father saw the advertisement of e-cigarettes. At that time, the main theme of e-cigarettes was “high texture, no pungent smell”. Li’s father and friends agreed to buy e-cigarettes together, quit smoking by using e-cigarettes, and return a good living environment for his wife and children.

This is Li Zhe’s compromise and the victory of e-cigarette propaganda.

Health, abstinence and anytime anywhere are common expressions in the marketing scripts of e-cigarette retail websites. The report found that consumers chose to use e-cigarettes rather than traditional cigarettes, mainly because they believed that they did not burn, were less harmful or even harmless; they could help quit smoking or reduce smoking.

The role of mass media in shaping the cognition of e-cigarettes is also summarized in the report: in advertising and marketing, e-cigarettes are symbolized as consumer goods of upper class society and represent independent personality and life style; in cultural products, especially TV series and MV, e-cigarettes are connected with happy, relaxed and enjoyable atmosphere.

“E-cigarettes are divided into one-off pod vape and refilling ones.” When Shi Linxiao, a female college student, introduced e-cigarettes, she said, “what I smoke now is a refilling one. I can match it by myself, and the amount of vapor is also large.”

Shi Linxiao also told reporters that there are many “popular science” videos about e-cigarettes in station B and Zhihu, all of which are teaching newbie who just entered the field and learn how to select and vape.

In her freshman year, Shi Linxiao worked as a part-time job in the bar around the school, where the figure of e-cigarettes was not uncommon. The meaning of e-cigarettes for her is “buy to quit smoking or to play cool.”

Is it easier to quit smoking or to become addicted?

It’s easier to quit smoking than traditional tobacco, which is one of the most common e-cigarette slogans. Similarly, there are “no smoking hazard”, “no heartbreak”, “no addiction”…

The report cites a survey of 3587 consumers from many countries. The results show that 84% of them think that the harm of e-cigarettes is lower than that of traditional tobacco, and 77% think that e-cigarettes can help to quit smoking or prevent relapse.

The UK Public Health England (PHE) released its report on e-cigarettes in 2014 and updated it in subsequent years. According to the 2015 update report, e-cigarettes are 95% less harmful than traditional paper cigarettes and help 20000 smokers quit smoking every year. In the report update in 2018, PHE found that the health risk of e-cigarettes was lower than that of traditional cigarettes in many aspects according to existing research.

But in the 2018 report update, PHE also pointed out that this does not mean that e-cigarettes are safe. Phe recommends that policy makers and regulators ensure that e-cigarettes are produced in a way that minimizes harm.

The report points out that unsubstantiated or exaggerated claims of safety and smoking cessation are common marketing methods for smokers.

The World Health Organization’s global tobacco epidemic report 2019 points out that there is insufficient evidence to quantify the level of risk associated with e-cigarettes. Both users and non users of e-cigarettes may face health risks. At the same time, the World Health Organization also pointed out that the evidence of e-cigarettes as a method of quitting smoking is limited, and the related research is less definitive, so it can not be concluded.

The World Health Organization has also put forward a conclusion that can not be ignored: more and more evidence shows that in specific scenarios, young electronic cigarette users are more likely to start using traditional cigarettes in the future.

What’s more worrisome is that e-cigarette publicity has lowered the threshold of smoking to such a low level that the first link in the process of tobacco control is facing a huge threat.

Zhang Jianshu, President of the Beijing Association for tobacco control, said that in the field of tobacco control, it’s very difficult for people who already have the habit of smoking to quit. “We have learned that these smokers are also very distressed, and it is difficult to give up after they are infected with bad living habits, because nicotine addiction is very strong, once they are infected, they can only complete the withdrawal with the help of the doctor’s guidance.”

One of the key points of tobacco control is to popularize the knowledge of harmful health of smoking, so as to avoid people who have not yet had the habit of smoking to start smoking. The Beijing Association for tobacco control has come to young people to publicize the harm of electronic cigarettes. “The knowledge that smoking is harmful to health has basically been deeply rooted in people’s minds. And the electronic cigarette takes advantage of the emptiness, is very unfavorable propaganda for getting rid of the bad life style. ” Zhang Jianshu called on all sectors of society to resist e-cigarettes just like traditional cigarettes.

Zhang Jianshu pointed out that it was the time for freshmen to enter the University recently. According to past experience, the stage of new enrollment is a high incidence period for young people to enter the ranks of smokers. “(students) after breaking away from the constraints of their parents, they have entered a relatively free space. The fun and cool electronic cigarettes are very attractive among students.” Zhang Jianshu said that the development of e-cigarettes has put forward a new task for the school’s tobacco control management – since it is a smoke-free campus, no matter it is e-cigarettes or traditional cigarettes, they are harmful to the smokers and the people around them, and the school can’t miss e-cigarettes in supervision and publicity.


Short board of supervision needs to be made up

With the rapid development of the industry, there are still obvious shortcomings in the supervision of electronic cigarettes in China.

“The regulations of Beijing Municipality on smoking control was adopted in November 2014. At that time, e-cigarettes were not as popular as they are now, so the regulations did not restrict e-cigarettes. Now with the change of the situation, in the process of law enforcement, because there is no prohibition, e-cigarettes are not clearly listed in the legal provisions, so we feel more difficult. In the process of smoking control, when someone smokes electronic cigarettes in public, we can only dissuade them, but we can’t punish them. ” Zhang Jianshu said frankly that the previous regulations could not fully cope with the new situation and brought challenges to the tobacco control work.

This embarrassing situation is not just happening in China. Italy, Russia, Spain, Poland, Ukraine and other countries control e-cigarettes as electronic or food general consumer goods, while Poland and Ukraine respectively control their sales, use, advertising and promotion.

In August 2018, the state tobacco monopoly administration and the State Administration of Market Supervision issued a circular banning the sale of electronic cigarettes to minors. According to the circular, e-cigarettes are regarded as the supplement of traditional tobacco products such as cigarettes, which have great safety and health risks.

In fact, some areas in China have taken the lead in the supervision of e-cigarettes. Nanning, Guangxi, introduced the use of electronic cigarettes and other tobacco substitutes into the smoking category in 2014. In 2015, Shenzhen market supervision and Administration Bureau stipulated the general technical requirements for electronic smog liquid products.

In terms of tobacco control management, in June this year, the 34th meeting of the sixth Standing Committee of Shenzhen Municipal People’s Congress passed the revised regulations on smoking control in Shenzhen Special Economic Zone, which formally incorporated electronic cigarettes into tobacco control management and will be implemented from October 1. In this revision, the use of electronic cigarettes is included in the scope of smoking, and its use occasions and areas are also subject to more restrictions.

Hong Kong, China and Macao, China have also stipulated in the special legislation that electronic cigarettes and other tobacco products are also regulated by the non-smoking regulations.

Liu Shuangzhou, a professor at the school of law of the Central University of Finance and economics, once wrote an article on the qualitative analysis of electronic cigarette advertisements. He pointed out that the main purpose of banning tobacco advertising in China’s law is not to let “smokers” quit smoking, but to gradually reduce “smokers” by reducing the impact of tobacco and prevent non-smokers, especially teenagers, from joining the “smokers” team. The production, sale and advertising effect of e-cigarettes are contrary to the legislative purpose of banning tobacco advertising in China. Therefore, he advocated that electronic cigarette advertising should be included in the scope of tobacco advertising to be standardized.

“The chemical composition is very complex, and the current research on e-cigarettes is inadequate, because every new taste, research and regulation simply can’t keep up with it.” Zheng Rong, a professor at the school of international economics and trade at the University of foreign trade and economic cooperation and director of the WHO Center for tobacco control and economic policy cooperation, said. However, it is clear that e-cigarettes containing nicotine must be addictive.

At present, many electronic cigarettes on the market contain nicotine in varying degrees, and even some electronic cigarettes contain more nicotine than traditional cigarettes. In response, sun Jiani, a tobacco free action technical officer of the World Health Organization representative office in China, called for the establishment of relevant standards for the content of nicotine, spices and other substances contained in e-cigarettes.

In addition, there are also many e-cigarette brands in social networks and other platforms to carry out marketing advertising, commercial sponsorship and other activities. For example, RELX, an e-cigarette brand, launched a series of promotional activities after boxing player Zhang Weili won China’s first UFC (unrestricted integrated combat) World Championship, trying to create a brand image of burning, fighting and health.

A series of marketing activities are also attracting many young people to join the army of e-cigarette smokers. According to Sun Jiani, from 2011 to 2018, the proportion of American teenagers who smoke e-cigarettes has increased from 1.5% to 20%. Convenient purchase channels and timely access to the marketing network are the important reasons for this trend. She called for the electronic cigarette advertising promotion, commercial sponsorship, distribution network should consider to take a prohibited or restricted regulatory attitude.


Regulatory path game

For the supervision of e-cigarettes, countries have different strategies and paths, and the supervision subjects are slightly different.

In the United States, the world’s largest e-cigarette market, the food and Drug Administration (FDA) is the main Department of e-cigarette supervision. Previously, the FDA has explicitly banned the sale of e-cigarettes to teenagers under 18 years old, and issued more than 1300 warning letters and civil fines complaints to retailers who illegally sell e-cigarettes to minors.

Recently, the FDA and the Centers for Disease Control and Prevention (CDC) also announced that 215 cases of serious lung disease related to the use of electronic cigarettes are under investigation. The CDC said it has received more than 200 cases of respiratory disease after smoking electronic cigarettes in half of the States. The FDA said that the various lung disease cases reported in these states have many similar symptoms, in addition to chest pain, dyspnea and other problems, as well as gastrointestinal problems such as diarrhea and vomiting.

In contrast, the State Tobacco Monopoly Bureau, which is jointly operated with China Tobacco Corporation, is the main force advocating the supervision measures for electronic cigarettes.

Since 2017, the state tobacco monopoly administration of China has successively issued the notice on carrying out the identification and inspection of new cigarette products, the reply on the legal issues on the use of new cigarettes found in the monopoly law enforcement, and the reply on seeking the qualitative and other relevant opinions on emerging tobacco products such as electronic cigarettes.

In response to the proposal of the NPC Representative in 2018, the State Tobacco Monopoly Bureau believed that the HNB fully possessed the basic attributes of traditional cigarettes. Therefore, in essence, the cigarettes stipulated in the tobacco monopoly law should be managed according to the tobacco products.

The State Tobacco Monopoly Bureau also believes that nicotine based electronic cigarettes are simultaneous interpreting nicotine as the main consumer ingredient and have addictive and health risks. Therefore, they should also be included in tobacco products supervision.

Zheng Rong said that there are various kinds of e-cigarettes in the market at present, some of which contain nicotine and some do not, and the content and flavor of nicotine vary greatly, some of which are even higher than those of traditional cigarettes. This brings difficulties to the corresponding market supervision.

As for the supervision subject of e-cigarettes, Zheng Rong mentioned that if e-cigarettes are included in the supervision of cigarette products, according to the current supervision system of tobacco products, only China National Tobacco Corporation can produce and sell, and a large number of e-cigarette enterprises will lose the right to produce and sell. “The pattern of interests involved in this has a huge game, so it is not so simple from the perspective of tobacco or health, which needs to be considered comprehensively.” Zheng Rong said.

In fact, China’s enterprises have technological advantages mainly in electronic cigarette sets, while the four international tobacco companies have market advantages in vape juice products. Zheng Rong suggested that, in view of the fact that many electronic cigarettes can be separated from their vape juice and devices, smoking devices can be included in the regulation as ordinary commodities, while the oil containing nicotine and other ingredients can be defined as tobacco products and included in the relevant regulatory system.

“But e-cigarettes, whether nicotine or not, need to be brought into the regulatory system as soon as possible.” Zheng Rong stressed that from the public interest, the regulation of e-cigarettes is imminent.

Sun also pointed out that when considering the regulation of e-cigarettes, the first thing to consider is how to avoid harm to the greatest extent, rather than who should supervise it. “The World Health Organization Framework Convention on tobacco control mentions that all policies on tobacco control should be formulated to protect these policies from the vested interests of tobacco industry. We should try our best to avoid the influence of tobacco companies and e-cigarette companies when we make e-cigarette regulatory policies. ”

(reporter Li Chenhe, Wang Lin, intern Huang Qichu)