The recent analysis of e-cigarette export data to Malaysia for February 2024 highlights a notable decline in both the value and volume of exports from China. This decline is observed across several metrics:
- Export Value: The value of exports dropped to $21.72 million, marking a decrease of 28.16% month-on-month and 19.85% year-on-year.
- Export Volume: The total weight of the exports was around 456 tons, showing a decrease of 34.47% from the previous month and 18.23% year-on-year.
- Unit Price: The export unit price per kilogram was recorded at $47.64, down by 9.62% month-on-month and 1.99% year-on-year.
- Product Categories: The data detailed that “e-cigarettes and similar personal electronic vaporization devices” made up 19.92% of the exports, whereas “non-combustible products containing nicotine without tobacco or reconstituted tobacco” accounted for the larger share of 80.08%.
This significant downturn in the export metrics suggests challenges in the e-cigarette market dynamics between China and Malaysia, potentially influenced by regulatory changes, market saturation, or shifts in consumer preferences towards other nicotine delivery systems. The decrease in both the volume and value emphasizes the need for manufacturers and exporters to reassess their market strategies and possibly innovate or diversify their product offerings to align with evolving market demands and regulatory landscapes.
