Friday, June 21, 2024

RELX (Relax) new generation of e-cigarette enters Indonesian market


The latest RELX brand joins the Indonesian market, encouraging adult smokers to choose better alternatives for smoking e-cigartes. RELX (Relax) new generation e-cigarette enters the Indonesian market, providing new user experiences through advanced technology and user-friendly design.

With the fastest growth in the world. “Adult smokers now have the opportunity for conventional cigarettes and better alternatives, namely world-class quality at affordable prices,” said Di Yang, Director of Indonesia Expansion at RELX Tech, SKYE Bar and Resto, Jakarta.

Since 2018. RELX as the fastest-growing vape (e-cig) globally and is now the No.1 Asian vape (e-cig) brand that leads in design, innovation and functionality, with the mission of empowering adult smokers through technology and design ethically.

RELX Technology’s core businesses include independent R&D, product design and development, and sales. from the start, RELX Technology conceptualized the ‘Guardian Program’ a company-wide initiative that stretched from product development to sales, ensuring that the company made the necessary efforts to prevent the use of e-cigarettes by minors through joint efforts with retailers to step in to verify the age of buyers in place, founded by former Uber China Head, Kate Wang.


“RELX Technology products have experienced tremendous success with adult smokers globally, catapulting it to the position of the leading closed-system e-cigarette brand in Asia. motivated by his father’s lifetime smoking habits and the lack of better alternative products on the market, Kate took herself to start a company that prioritizes innovation, consumer experience, and product quality and reliability. Their founding team consists of industry veterans from various industries and an R&D team consisting of more than ten experts who specialize in E-liquid development, industrial design, engineering, and basic research to ensure superior quality in all aspects of the product.

RELX Technology has invested millions of dollars to build its own facilities and operate the first CNAS certified laboratory owned by an independent vape brand. RELX Technology also has more than 20 international patents in its innovative innovations in e-cigarette technology, all of which are aimed at improving the reliability, quality, and user experience.

“Indonesia has one of the highest tobacco rates in the world, estimated at 60 million adult smokers in Indonesia. RELX is committed to empowering them by offering better alternatives for consuming nicotine, “added Di Yang. “With the opening of branded retail stores and the development of tastes for Indonesian smokers and business development, strategic planning, distribution management, marketing and retail throughout Southeast Asia, Di Yang, Director of Global Technology Expansion.

photo: Ikung adiwar
photo: Ikung adiwar

“There are more than one billion smokers in the world today, and with WHO (World Health Organization) projections alone, there will continue to be more than one billion smokers in the world by 2025. Vape as a product category has the potential to transform smokers from traditional cigarette burning, which produce TAR and a number of hazardous chemicals to be much better and alternative “he continued.

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