Japan Tobacco International (JTI) has made a significant move by introducing the Ploom X Advanced, a cutting-edge heated tobacco device, to the Spanish market. This innovative product, featuring HeatFlow technology, promises a seamless experience for adult smokers, aligning with the global trend towards tobacco alternatives.
Key Features of Ploom X Advanced
The Ploom X Advanced stands out with several unique features designed to enhance user satisfaction:
- Rapid Charging and Longevity: Charges fully in just 90 minutes and provides up to 23 uses on a single charge.
- Intuitive Design: Equipped with LED lights to display session and battery status clearly.
- Variety of Choices: Launched with six different tobacco blends and strengths from Camel to cater to diverse preferences.
Availability and Market Reach
Starting in April, the device is available at selected retail locations in Madrid and the Canary Islands, and online through the Ploom.es website. This launch is part of Ploom’s broader strategy to expand internationally across 14 countries in 2022.
Market Impact in Spain
In Spain, heated tobacco products are carving a niche, currently representing 2.7% of total tobacco sales. In urban areas like Madrid, this figure rises to over 5%, showcasing the growing acceptance of such products among adult smokers.
Commitment to Innovation
Guilherme Silva, the CEO of Japan Tobacco International in Spain, emphasized the launch as a testament to JTI’s dedication to innovation and quality. “The introduction of Ploom to the Spanish market signifies our commitment to providing high-quality tobacco alternatives to meet the evolving tastes of adult smokers,” stated Silva.
Future Prospects
JTI plans an ambitious expansion for Ploom, aiming to capture 80% of the global heated tobacco market by the end of 2024. This goal will be supported by a hefty investment of over 1.82 billion euros in business operations, research, and development from 2023 to 2025.
Final Thoughts and Call to Action
The Ploom X Advanced represents a forward-thinking choice for smokers looking to switch from traditional cigarettes to a cleaner alternative. Its user-friendly design and the variety of blends offer a tailored smoking experience that aligns with modern preferences and lifestyles.
If you’re interested in a less harmful way to enjoy tobacco, consider exploring the innovative Ploom X Advanced. Experience the future of smoking by visiting Ploom.es or checking it out at select locations across Spain. Join the movement towards a healthier lifestyle without compromising on taste and satisfaction.
