According to the China Business Intelligence Network, in 2017, there were about 35 million e-cigarette consumers worldwide, and the vape, one of the new types of cigarette, showed a rapid growth trend.
Among all types of tobacco products, the sales of vapes have surpassed that of pipe tobacco and cigarettes, and it has become the fourth category of sales after cigarettes, tobacco and cigars.
Among them, North America is the largest vape market. In 2017, sales of e-cigarettes in the region were approximately $5 billion, accounting for 36%.
Blue: North America Orange: West Europe Green: Other
Western Europe is the second largest e-cigarette market with sales accounting for about 30% of sales of tobacco products in the region.
The Asia-Pacific region is one of the fastest growing markets for vape sales, with a 65% year-on-year growth in 2016. Different regions have different degrees of recognition of e-cigarette harm reduction, and the UK has a higher recognition of e-cigarette harm reduction. Its relevant departments have issued reports to recognize the harm reduction of vape and support the use of e-cigarettes.
At the same time, the regulation of vapes in the UK is not strict. With the acceleration of the Brexit process, e-cigarette sales in the country may usher in a new round of growth.