JTI Bulgaria’s Innovative Campaign for Eco-Friendly Cigarette Butt Disposal

Japan Tobacco International (JTI) Bulgaria has launched a promotional campaign to raise awareness about the proper disposal of cigarette butts. The event, held in November and December 2023, utilized broadcasting and social media platforms to spread the message. JTI Bulgaria aims to tackle the issue of improperly discarded tobacco product filters, citing a study conducted by the European Union that revealed three out of every ten filters are not appropriately disposed of. The campaign, titled “Will You Tell Me?”, aligns with regulation 23, which seeks to minimize the environmental impact of certain plastic products. Márton Pataki, Manager of JTI Bulgaria, emphasized the importance of responsible environmental practices, stating that properly disposing of cigarette butts requires minimal effort but delivers immediate results.