According to Manila standard, pmftc has opened its first four iqos stores in Manila.
Denis gorkun, President of pmftc, said the opening of several retail stores in the Philippines since April marked an important step towards realizing the company’s vision of a smoke-free future.
“The vision of pmftc is to help adult smokers who would otherwise continue to smoke get rid of cigarettes as soon as possible and move to better options,” gorkun said
Philip Morris International, the parent company of pmftc, has invested more than $7 billion in R & D to produce smokeless products, such as iqos, which are now available in many countries.
In July, the U.S. Food and Drug Administration (FDA) approved the sale of iqos and heating rods in the United States.
Gorkun said the FDA’s decision shows that iqos is a fundamentally different tobacco product than cigarettes and is a better choice for adults who will continue to smoke.
According to a study commissioned by pmftc, about 60% of adult smokers in the Philippines are willing to try smoke-free alternatives if they are commercially available and meet high-quality production standards.
The pmftc said iqos is targeted at adult smokers. The company is implementing age verification and access restrictions to ensure that only legitimate consumers of 21 and older can access stores, e-commerce sites and iqos products.