Sunday, July 21, 2024

Exploring the Booming U.S. Vape Market: A Forecast for 2024-2029


The U.S. vape market is set to hit a remarkable $8.8 billion in revenue by 2024 and is expected to grow at a compound annual growth rate (CAGR) of 5.83% from 2024 to 2029. As the main revenue generator globally in the vape industry, the U.S. is experiencing a rapid expansion driven by the shift towards healthier alternatives to traditional tobacco products.

As of January 29, 2024, the U.S. Customs and Border Protection (CBP) issued an update on the import requirements for Electronic Nicotine Delivery Systems (ENDS), as mandated by the FDA. Importers are now required to submit a Tobacco Product Master File (TPMF) number through the Import Trade Auxiliary Communications System (ITACS), providing detailed product classification, brand, flavor, nicotine strength, and quantity.

State-Specific Vaping Regulations

Different states have introduced unique regulations affecting the vape market:

  • Oklahoma: From July 1, 2023, vapor product manufacturers must register with the Oklahoma Alcoholic Beverage Laws Enforcement Commission to sell legally in the state.
  • Louisiana: As of October 1, 2023, manufacturers must prove their products have been on the U.S. market since August 8, 2016, or have submitted a Premarket Tobacco Product Application (PMTA) to continue sales.
  • Missouri, Indiana, Virginia, and Nebraska: These states require manufacturers to list their products in a state-run catalog to sell legally, with regulations varying slightly between states.
  • Georgia and Mississippi: Both states require products to either have FDA approval or a submitted and under-review PMTA, but they have relaxed the compliance requirements compared to other states.
  • California: A new bill introduced on February 16 mandates that all tobacco products, including vapes, must be listed on an unflavored tobacco list (UTL) to be sold legally.


Scheduled for June 20-22, the ALTERNATIVE PRODUCTS EXPO in Houston is set to be a major event in the vaping industry. With an expected attendance of over 25,000, including pharmacists, growers, suppliers, investors, medical professionals, government regulators, legal advisors, and entrepreneurs, the expo will offer a vast 25,000 square meters of exhibition space. The event will showcase a wide range of products from e-cigarettes and accessories to e-liquids and innovative solutions, providing extensive networking opportunities and industry insights through various seminars and workshops.

Final Thoughts: Vaping into the Future

As the U.S. vape market continues to expand, it navigates a complex regulatory environment with a clear trend towards greater scrutiny and compliance. With states rolling out their individual mandates, it seems the vaping industry is on a steady climb but must keep up with the regulatory smoke signals. Will these regulations help clear the air or just add more haze to the industry? We’d love to hear your thoughts on this! Comment below and remember to follow us at for more vaping news and updates.

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