Sunday, December 21, 2025

Heaven Gifts Disappointment Over FDA’s Decision to Red List Elf Bar Products

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Introduction to FDA’s Import Red List Decision: On May 23, 2023, IMiracle Shenzhen Technology Co. Ltd., the parent company of popular vaping brand Elfbar, responded to the U.S. Food and Drug Administration’s (FDA) decision to add their products to the FDA import red list, expressing disappointment and concern.

Heaven Gifts Products Added to FDA Import Red List

Lack of Prior Notice: IMiracle criticized the FDA for not providing any notice or opportunity to address concerns before the decision, which has now placed its products on the import red list.

Criticism of FDA’s Regulatory Approach

Calling for Regulatory Clarity: IMiracle pointed out inconsistencies in the FDA’s regulatory framework, accusing the agency of singling out its products despite efforts to comply with the FDA’s Pre-Market Tobacco Application (PMTA) process. The company also highlighted the issue of unregulated products flooding the market from manufacturers not complying with FDA guidelines.

IMiracle’s Concerns on Ignoring Scientific Evidence

Health Implications Overlooked: IMiracle argued that the FDA’s decision disregards current scientific understanding of e-cigarette use, potentially hindering U.S. adults’ access to safer nicotine alternatives compared to traditional cigarettes.

Call for Reversal and Dialogue

Seeking Fair Regulation: IMiracle urges the FDA to reconsider its decision and engage in discussions to establish a fair and effective regulatory system for the e-cigarette market that benefits all stakeholders.

About IMiracle and Elfbar

Commitment to Quality and Safety: IMiracle Shenzhen Technology Co. Ltd., known for its Elfbar brand, is a leading player in the vaping industry, committed to delivering high-quality and safe vaping products to its customers.

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