The “Text to quit vaping” campaign aims to reach teens in Maine via TV, Hulu, Instagram, Snapchat, TikTok, YouTube, and the website VapeFreeMaine.com.
Governor Mills pushed for the campaign after an increase in e-cigarette use amongst State high school, and middle school students, was reported across the State. Launched in April, the “Text to quit vaping” campaign will continue through the end of 2020, aiming to reach teens in Maine via television, Hulu, Instagram, Snapchat, TikTok, YouTube, and the website VapeFreeMaine.com.
The website and digital campaign ads have a text-to-quit feature, allowing young people to send a free, anonymous text message to campaign partner Truth Initiative, a national nonprofit public health organization. Just between its launch in April until mid-May, 117 individuals had asked for help via the program.
Similarly, earlier this year Kentucky’s Department for Public Health (DPH) launched “This is Quitting” in the hope that Trump’s “tobacco 21” legislation would drive many young vapers to try quitting, and that when this happens, they will be able to turn to this initiative for support. The program is aimed for young people aged between 13 and 24, and is tailored by age group in order to give appropriate recommendations about quitting vaping.
Ongoing Study Analyses Quit Vaping Text Message Program
Meanwhile, a recent study aimed to evaluate the effectiveness of a text message quit vaping program (This is Quitting) in promoting abstinence from e-cigarettes among young adults. This is Quitting is a free mobile program launched by The Truth Initiative.
A total of 2600 young adult (aged 18-24 years) vapers in the United States will be recruited via web advertisements to participate in the study, and they will be randomized to “This is Quitting” or an assessment-only control situation. The primary outcome measure is 30-day vaping abstinence at 7 months post enrollment. Study recruitment began in December 2019, and was expected to be completed by Spring 2020.
Read Further: WAGMTV