As one of the representative products of new tobacco, heating non combustion (hereinafter referred to as “HNB”) has the characteristics of similar taste to real tobacco, high harm reduction and little impact on the surrounding environment. It has become an important field of global research and development. In 2020, the global HNB market will be about US $20.8 billion, with a market penetration rate of 2.4%. It is predicted that by 2025, the market scale of HNB will reach US $55.3 billion, with a penetration rate of 5.1%.
Heat Not Burn Device
Facing the future market with strong development momentum and broad prospects, the health departments of the governments of the United States, Britain and South Korea have issued corresponding views on such products.
Us food and Drug Administration (FDA)
The U.S. Food and Drug Administration (hereinafter referred to as “FDA”) announced a comprehensive plan for tobacco and nicotine products in 2017. The goal is to “strike an appropriate balance between regulating and encouraging the development of new tobacco products that may be less dangerous than cigarettes”. In July 2020, the agency approved the marketing license for improved risk products, recognizing the harm reduction effect of Philip Morris International iqos system, which is a heated tobacco product and the first nicotine containing electronic product to obtain such marketing license.
The FDA has published its approval for its harm reduction and acknowledges that the risk reduction is likely to be confirmed in future studies. According to the FDA press release: “the agency determined that the company has proved that since iqos heats tobacco through the heating system rather than burning, it can significantly reduce the production of harmful and potentially harmful chemicals compared with cigarettes. In addition, research shows that a complete shift from burning cigarettes to iqos heating system can significantly reduce physical exposure to 15 specific harmful and potentially harmful chemicals.
UK public health authority (PHE)
The UK public health authority (hereinafter referred to as “Phe”) is the executive agency of the UK Department of health and social welfare. The fourth such review published in February 2018 included the information of heated tobacco products for the first time, and summarized the key findings on heated tobacco products by studying iqos of Philip Morris International, glo of British American Tobacco and ploom tech of Japan Tobacco. Phe found that, “Compared with cigarette smoke, heating tobacco products may expose users and bystanders to lower levels of particulate matter and harmful and potentially harmful compounds, and the degree of reduction found in different studies varies.”
UK toxicity Council (ukcot)
UK toxicity Council (“ukcot”) It is an independent scientific committee that advises the Food Standards Agency, the Ministry of health and other government departments and agencies on chemical toxicity. Ukcot reviewed the existing evidence of two heated tobacco products, iqos of Philip Morris International and ifuse of British American tobacco. The assessment concluded that heated tobacco products are still harmful to health, but their risk is lower than that of traditional cigarettes. The agency also said, “Traditional smokers decide to use heated non combustible tobacco products instead of cigarettes, which can reduce the harm of smoking.”
Korea Ministry of food and drug safety (MFDs)
The Ministry of food and drug safety of Korea (hereinafter referred to as “MFDs”) issued a statement on heating non combustible tobacco products, which is based on the measurement of three HNB products, including iqos, by its own laboratory, which measures 9 harmful and potentially harmful components (hphcs), nicotine and “tar” specified by the World Health Organization.
MFDs is an experimental result. Compared with cigarettes, the hphcs in HNB products are significantly reduced, and the measured carcinogen content is more than 10 times lower than that in cigarette smoke. Compared with the top five best-selling cigarette brands in Korea, the content of HNB products is reduced by more than 95% (benzopyrene) and more than 99% (benzene). Considering the nine HPHC measured, HNB products are better than Korean cigarettes (top 5 brands) average reduction of more than 90%.
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