On August 20, 2020 Shenzhen International Electronic Cigarette Industry Expo (hereinafter referred to as “2020 IECIE”) opened at Shenzhen Convention and Exhibition Center, China. This year, Myst Labs (booth number: 1T32) brought its original technology “Nicotine X” to the 2020 IECIE, attracting more than 80,000 visitors to experience it. According to reports, nicotine X technology will soon be applied to the full range of Myst Labs products, including the new “Hero” series planned to be launched in the second half of the year.
IECIE is the world’s most influential and large-scale e-cigarette exhibition, covering solutions from the upstream parts supply chain of the e-cigarette industry to downstream finished devices and e-commerce. The Shenzhen Electronics Fair has a total area of 60,000 square meters. More than 2,500 e-cigarette brands from more than 80 countries and regions have brought cutting-edge products and technologies, attracting more than 80,000 professional visitors.
Myst Labs, which has always pursued the rigorous quality of scientists, has turned the booth into a “laboratory” this time: visitors can learn about Myst Labs’ cutting-edge technology research and development stories and experience the world’s first push-pull hidden mouthpiece design e-cigarette P1 , The first Myst Labs full-matrix products such as S1 and G1 disposable portable electronic atomizing cigarettes that apply MEMS differential pressure sensing chip technology. Among them, Myst Labs’ original disruptive e-liquid technology nicotine X, as a major technological breakthrough in the e-cigarette industry in recent years, has become one of the biggest highlights of this exhibition.
Nicotine X was invented by Dr. Chenyue Xing, chief scientist of Myst Labs. It is another breakthrough technology research and development result after nicotine salt technology. It was first released in April this year.
Nicotine X pioneered the “Lego formula”, which is composed of more than a dozen “formulation parts” from natural tobacco. By rigorously calculating the balance of the acid-base molar ratio of each formula raw material to nicotine, and accurately adjusting the ratio of each formula raw material, this technology enables the e-liquid to maintain an appropriate top feeling and a clearer shot under the premise that the nicotine content is reduced to 1.7% with good throat hit.
In addition, in terms of taste, Nicotine X also solves the problem of extracting the original aroma of natural tobacco, and restores the unique flavor experience of Chinese flue-cured tobacco for the majority of smokers.
The 1.7% nicotine content of Myst Labs meets EU standards and is far below the current mainstream content of 5% in related products in the Chinese market. Through this new scientific research achievement, Myst Labs hopes that e-cigarettes can provide smokers with a new option for addiction, rather than becoming a new source of addiction.
After the on-site audience experience, they praised the high and low addictive taste of Myst Labs Nicotine X E-liquid: “The throat feel and the taste are good, and the addiction will be resolved soon. The current nicotine salt e-liquid is powerful due to the high nic salt content. But Nicotine X can control the nicotine content of the e-liquid at 1.7%, and the impact on health will be less. It is a good choice for long-term smokers.”
After the official release of Nicotine X in April of this year, Myst Labs took the lead in applying this technology in the “No. 3 Mellow” flavored e-liquid, which has gained good market response and user reputation. Next, Nicotine X will be applied in Myst Labs’ full line of flavors.
In addition, at this 2020 IECIE, Myst Labs also conducted the first expose on the upcoming S1 brand new limited edition, and released the product conjecture poster of the new product “Hero” series.
The S1 limited edition includes two products, Starry Night Black and Piano White. The limited edition upgrades the original appearance of the S1, and creates a light business product texture through a simpler color scheme and design process.
The Myst Labs “Hero” series of product conjecture posters released this time show futuristic technological aesthetics through elements such as light, shadow, dots, and lines, making people look forward to this new flagship product of Myst Labs. It is reported that the series will be fully upgraded in terms of appearance design, product quality and endurance, and nicotine X technology will also be fully applied to its supporting e-liquid.
It is reported that Myst Labs currently has more than 10,000 retail terminal outlets in China, covering more than 200 cities across the country. In terms of overseas markets, in addition to 300 e-cigarette retail stores and 36 large shopping malls in the UK, Myst Labs has also been in the United States. , Canada, the Philippines, Malaysia and other international markets. In the future, Myst Labs will continue to work hard on technology research and development, continuously improve product capabilities, and bring more brand new experiences to one billion adult smokers worldwide.