by Martin Smith
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It is understood that Juul is currently listed in the United States, Germany, France, the United Kingdom, Switzerland, Canada, Russia and Israel.Juul e-cigarettes are not like the e-cigarette brands that were previously leading in the United States. According to the Korea Herald, Juul Labs is expected to enter the Korean market in 2019. A representative of the company said: “Our goal is to launch Juul in the Korean market in the first half of this year or at the latest in the second half of the year.”
Juul Labs established the local subsidiary Juul Labs Korea Branch at the end of 2018 and has submitted a trademark application to the Korean Intellectual Property Office.
It is reported that South Korea is allowed to sell e-cigarettes with a nicotine level of up to 2%. Juul Labs plans to provide less than 1% nicotine to its brand.
In addition to entering the Korean market, Reuters reported in February that Juul Labs hopes to launch its products in India by the end of 2019. It is reported that it is also planned to establish a “new Indian subsidiary.”
There are reports that launching its products in India is part of Juul Labs’ broader Asian strategy. India has 106 million adult smokers, second only to China, and has become a lucrative market for companies such as Juul and Philip Morris International.
India has a very restrictive regulatory environment for tobacco and e-cigarettes. The Ministry of Health of the country recommended in 2018 that states stop selling or importing e-cigarettes; eight of the 29 states in India currently ban the use of e-cigarettes.
According to sources, Juul is studying federal and state regulations that may hinder its plans and will work with the medical community to increase acceptance of its products.
If Juul can open the Indian market, it will have a huge leading and demonstration effect on China’s domestic e-cigarette brands!