Scandinavian Tobacco Group Unveils XQS Range
In an exciting move for the nicotine market, Scandinavian Tobacco Group UK (STG) is set to introduce its XQS nicotine pouches, marking its entry into the next-generation nicotine category in the UK. This new product line will be available to retailers starting in May, featuring four distinct varieties priced at £5.50 per can.
XQS Nicotine Pouches: Varieties and Features
The XQS range includes four flavors: Tropical, Blueberry Mint (both 8mg), Cool Ice (9.6mg), and Arctic Freeze (11.2mg). Designed to enhance user experience, these pouches are smaller than their competitors, making them more comfortable for adult users while providing a long-lasting flavor burst. Notably, the packaging is fully recyclable, reflecting STG’s commitment to sustainability.
Market Impact and Growth
Since acquiring the Swedish brand last year, STG has seen remarkable growth with XQS, quickly becoming one of the top five nicotine pouch brands in Sweden. In the UK, nicotine pouch sales have surged, now accounting for 10% of the global pouch revenue, with the UK ranking as the third-largest market in Europe behind Sweden and Denmark.
Promotional Strategies and Consumer Engagement
STG is not just launching a product but is also intensifying its promotional efforts. The brand will be featured at the National Convenience Show and the Bestway Retail Showcase, supported by a robust trade marketing campaign. Additionally, STG has expanded its field sales team significantly to ensure widespread uptake in convenience stores across the UK.
A consumer-focused campaign is also on the horizon, with planned activities on social media and at major UK cities and summer festivals, aiming to connect directly with users and boost brand recognition.
Final Thoughts: A Fresh Flavor in Every Puff! STG’s XQS nicotine pouches seem set to freshen up the market with their comfy fit and zesty flavors. Got thoughts on these new entrants? Maybe you’re planning to try them at a festival this summer? Drop your comments below and keep following us at vapeast.com for more exciting updates from the world of vaping!
