Sunday, July 21, 2024

WVA Criticizes EU’s Stance on Vaping, Highlighting TPD Consultation Results


World Vapers’ Alliance (WVA) has drawn critical attention to the stark contrast between the public’s opinion and the European Commission’s current approach to harm reduction, as revealed by the recent consultation on the EU Tobacco Products Directive (TPD).

Public Backs Vaping as Effective Quit-Smoking Tool

The consultation, analyzed by Snusforumet, showed a strong public and scientific support for harm-reduction products. An impressive 77% of respondents recognized these products as effective aids for quitting smoking. Furthermore, 82% disagreed with the idea that new nicotine alternatives are public health risks, with only 6% seeing them as a threat.

EU Commission’s Approach Out of Touch, Says WVA Director

Michael Landl, the Director of WVA, criticized the EU Commission’s stance, stating, “The EU Commission’s current stance on harm reduction is not just out of touch; it’s a blatant disregard for consumer opinions and scientific evidence. It’s high time the Commission responds to the reality that harm-reduction products are not the enemy but a vital ally in the fight against smoking.”

Sweden’s Success: A Model for Sensible Harm Reduction

Landl also highlighted Sweden’s success, which outpaces the rest of the EU in reducing smoking rates through consumer-friendly harm reduction policies. He added, “Sweden’s success story is a testament to what can be achieved with a sensible harm reduction policy. It’s baffling and frankly irresponsible for the EU Commission to continue its hostile approach towards these life-saving products.”

Call for Evidence-Based Policy Updates

The WVA is urging the EU Commission to reconsider its position and adopt a more evidence-based approach toward harm reduction in the upcoming update of the TPD. The recent findings should serve as a wake-up call, highlighting the need for policies that genuinely reflect public health needs and the preferences of EU citizens.

WVA’s Commitment to Advocacy

The World Vapers’ Alliance remains committed to advocating for sensible harm reduction policies and the rights of consumers choosing less harmful alternatives to smoking. The organization calls on the EU Commission to listen to the voices of consumers and the scientific community, and to revise its approach to better serve the health interests of its citizens.

Final Thoughts: Vaping and the Voice of Reason

As the WVA stands up against the EU’s old-school views on vaping, it feels a bit like watching a modern smartphone trying to explain the internet to a rotary phone. Got thoughts on this? Drop a comment below and join the conversation. And hey, don’t forget to follow us at for more puff-worthy news!

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