Last year, the cannabis sector took a big hit due to the vaping crisis, which ironically emanated from the illicit market. As a result, companies have been on high alert, making safety a priority when crafting vape products. With COVID-19 still a reality, experts are foreseeing a boom in the vaping market this summer. So, what else do they see in their crystal ball post COVID-19? Find out below. Among those weighing in are Tom Brooksher, CEO of Clear Cannabis Inc; Cortney Smith, CEO and founder of DaVinci; Dan Gardenswartz, chief financial officer of Spherex; and Elizabeth Hogan, vice president of brands at GCH Inc (parent company of Willie’s Remedy and Willie’s Reserve).
This Q&A has been edited for conciseness and clarity.
Iris Dorbian: Why do you think the vape market will see a boom in the summer?
Tom Brooksher: Traditionally, summer is a strong season for cannabis sales as people purchase our products to enhance their vacations and time spent outdoors. As restrictions are lifted, we expect a pent-up demand for cannabis products that can be conveniently used in conjunction with outdoor activities. We also expect the phased reopening of tourism in key tourist/cannabis markets, such as Nevada, California, Colorado and Florida, to positively impact vape product sales.
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Cortney Smith: Even as we enter an uncertain economy amid a recession, I still believe the vaporizer market has been growing steadily over the past few months and will continue to flourish. If anything, the pandemic has opened more people up to the possibilities of cannabis during a stressful time, and we’ve seen an uptick in new consumers.
Elizabeth Hogan: We’re seeing people return to their favorites and stock up on proven winners—vape products included. With the fear of spreading germs, vapes sales will continue to grow as consumers move away from shared joints or bowls. Vapes are less harsh on your throat and lungs than smoking and take effect more immediately than edibles. This summer, it’s going to be a good idea to be prepared and bring your own. We’re sharing in spirit only these days.
