From October 27th to 28th, during the e-cigarette exhibition in the United Kingdom, 2FIRSTS observed that multiple brands unveiled e-cigarette products with golden packaging. These devices closely resembled gleaming gold bars, creating a strong sense of opulence throughout the venue, commonly known as the “nouveau riche trend”.

At the exhibition, 2FIRSTS noticed that the e-cigarette designs of several brands such as AU GOLD and GOLD MARY are strikingly similar to the renowned disposable e-cigarette brand GOLD BAR, featuring a “gold bar” appearance.

In response to this, 2FIRSTS sought the opinion of GOLD BAR on this trend. On-site staff stated that their gold bar e-cigarette product has gained smooth business development due to its unique concept and design. They also expressed pride in discovering that numerous brands have adopted a similar design style at this exhibition.

According to an observation by 2FIRSTS, GOLD BAR’s products initially gained popularity in the Middle Eastern market. By mid-2023, their products started to gain recognition in the UK market, with many e-cigarette stores beginning to sell their related products.

The personnel at GOLD BAR informed 2FIRSTS that their previous focus had been on disposable e-cigarettes. However, they have recently recognized the potential in the pod-based market and are now planning a rapid launch of pod-based products. Additionally, they intend to expand their product line to include open system products and e-liquids, in order to cater to a wider range of consumer needs.