RELX held a RELX Alpha Press Conference and RELX Annual Fan Conference at Hilton Nanhai Hotel in Shenzhen on 31st March. It officially released a new product named RELX Alpha, a cartridge replaceable vape in 2019. And it organized various quality media, industry media, fans and experts visits to RELX Laboratory.
According to reports, RELX invested 10 million yuan in the construction of the laboratory. According to the requirements of CNAS laboratory certification, they deployed research and development equipment such as GC, GC-MS, UPLC, densitometer, freezing centrifuge, and established five research and development platforms, such as taste creation, research and application of core raw materials, chemical analysis and detection, pharmacological activity research, etc.
“Any emerging industry will attract a large number of participants. In 2019, electronic cigarettes have entered the fast lane of development, but RELX hopes to slow down, settle down and invest more energy to improve product quality and user experience, “RELX CEO Kate Wang said at the launch. All along, they have adopted strict standards to ensure product safety.
RELXalpha is a fully self-developed developed technology aimed at enhancing user experience and promoting industrial development. In addition, the CEO shared the story of why RELX electronic cigarettes were made and answered questions about product quality and safety standards.
Chen Chen, Chief Product Officer of RELX, and Jiang Xingtao, an expert in vape juice research and development, also shared the R&D process, R&D achievements and safety standards of RELX in the related fields with the guests in terms of RELX “extraction technology, e-liquid research and development, product quality inspection and so on”. In addition, many RELX fans came to Shenzhen from all over the country to tell their “RELX story” on stage.
In terms of taste, RELX Alpha sold five flavors at the same time, including “Fragrant Roast No. 1 Tobacco, Glacier Spring Mint”, “Mung Bean Popsicle Ice”,”Poplar Sweet” and ” Litchi Ice”. At the event site, RELX led everyone “across time and space” to the five food ingredients in different times and places, and launched a wonderful sensory pleasant show.
In addition, Wang Ying, CEO of RELX, said: As a member of the vape industry, RELX firmly supports the introduction of relevant national standards, believing that the whole new tobacco industry will usher in healthy and orderly development after the supervision and landing, and RELX will continue to spare no effort to maintain good quality and contribute to the promotion of industry standardization.
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In response to the serious problem of teenagers vaping, RELX launched the “Guardian Plan”. “RELX resolutely supports and supports various tobacco control measures around the world, and resolutely opposes the sales of electronic cigarette products to minors,” Wang Ying said, “RELX adheres to the moral bottom line, strict self-discipline, cut off the possibility of selling electronic cigarette products to minors from marketing channels. We’ll use product identification, technological innovation and other aspects to do that.”