A Fresh Take on Heated Tobacco by JTI and Avolta

Japan Tobacco International (JTI) has introduced its most evolved heated tobacco sticks device, Ploom X Advanced, at Milan Malpensa Airport. This launch coincides with the influx of global travelers for Milan Design Week, aiming to transform the travel retail experience with a splash of innovation.

The Innovation Behind Ploom X Advanced

Ploom X Advanced stands out as it adopts a revolutionary approach to smoking by heating tobacco without burning it. This technology not only eliminates smoke and ash but also significantly reduces harmful substance exposure—making it a game-changer in the heated tobacco category.

Key Features of Ploom X Advanced:

• HeatFlow technology ensures quick and optimal heat distribution.
• Up to 95% fewer harmful substances compared to traditional cigarettes.
• A substantial reduction of 90-95% in levels of nine WHO-recommended constituents in cigarette smoke.

Colorful Choices and Personalized Experience

In celebration of its debut, Ploom X Advanced is available in a variety of device colors, alongside Camel heated tobacco sticks in four distinct flavors and tobacco intensities: gold, bronze, burgundy, and teal. This allows users to personalize their smoking experience to their tastes and preferences.

Expanding Horizons in Travel Retail

The Italy debut marks a significant step in JTI’s strategy to dominate the travel retail channel. With Avolta, a longstanding retail partner, JTI has optimized premium front-of-category space at the airport, enhancing visibility and consumer engagement.

Simone Mammi, JTI’s Global Travel Retail Sales Director, shared his enthusiasm: “As an Italian myself, I am thrilled to witness JTI’s premium offer in the Reduced-Risk Product (RRP) category making its mark in Milan. It’s not just a product launch; it’s about crafting a healthier future.”

Join the Heated Tobacco Revolution

Are you ready to experience the future of smoking without the smoke? Visit us at Milan Malpensa Airport to discover the innovative Ploom X Advanced. Whether you’re a seasoned smoker or looking to make the switch, Ploom X offers a cleaner, more personalized smoking experience.

Explore, experience, and embrace the change with Ploom X Advanced – your next step towards a smoke-free lifestyle!