Navigating Changes in Agriculture
The Kohl family’s experience is a poignant illustration of the broader challenges facing Brazil’s tobacco farming industry. While they have adapted to the change to loose leaf tobacco, which allows for diversification in their farming activities, their story is also one of generational shift and reluctance. The eldest son helps out reluctantly after his day job, while the middle son shows no interest in the farm, embodying the trend where rural youth prefer city jobs over farming.
Economic Impact and Prosperity in Tobacco Farming
Despite these challenges, tobacco farming remains economically viable in southern Brazil. A 2023 survey by the Federal University of Rio Grande do Sul, initiated by SindiTabaco, highlighted that tobacco farming families earn an average monthly income of BRL 11,755.30 ($2,234.75), which is considerably higher than the Brazilian average. The Kohls, living in a well-appointed home complete with modern conveniences and a small swimming pool, are a testament to the profitability that tobacco farming can bring.
The Demands of Tobacco Cultivation
Tobacco farming, however, demands vigilant management. According to Mr. Kohl, the farmer must be constantly attentive to the crops. Sudden weather changes can drastically affect growth, requiring immediate action to prevent damage. This level of attention highlights the intensive nature of tobacco cultivation compared to other crops.
The Issue of Succession
With no clear successor to take over the Kohl farm, their production is set to cease once they retire, a scenario that is not uncommon in the region. The University of Rio Grande do Sul study found that 27% of tobacco growers in southern Brazil lack a succession plan, indicating a significant future challenge for the industry.
Initiatives to Encourage Youth Involvement
In response to this demographic challenge, the tobacco industry has initiated programs to attract young adults to rural life. The Growing Up Right Institute, originally established to combat child labor, now also focuses on educating young people about farming opportunities. Through technology and professional management training, the institute aims to show that sustainable and prosperous living is possible in rural areas.
Positive Outcomes from Educational Programs
Nadia Fengler Solf, the program manager, reports that these educational efforts are yielding positive results. Graduates from the program often gain a new perspective on rural opportunities, with some choosing to invest in their family farms and others pursuing agricultural education. This shift could help revitalize the rural workforce and ensure the continuation of farming traditions.
Final Thoughts
As Brazil’s tobacco industry faces the dual challenges of economic viability and farmer succession, it becomes crucial for more young individuals to consider the long-term benefits of a career in agriculture. If you’re contemplating a future in farming or looking to understand more about sustainable agricultural practices, now is the time to explore the opportunities that modern tobacco farming can offer. Embrace the potential for a lucrative and rewarding career in one of Brazil’s most established agricultural sectors.
