In an exciting UK-first, Elux, a prominent vape brand, has partnered with Queensberry Promotions to sponsor the eagerly awaited boxing clash between Tyson Fury and Derek Chisora. Set for December 3 at the Tottenham Hotspur Stadium, this marks the first instance of a vape brand sponsoring a major sporting event in the UK.
This strategic move is part of Elux’s broader initiative to engage more actively in significant events, setting the stage for innovative expansions in 2023. The decision to step into the boxing ring was driven by the alignment between the brand’s dynamic growth in the disruptive UK vape industry and boxing’s vigorous nature.
Elux aims to leverage the visibility gained from associating with high-profile boxers to inspire smokers to pursue healthier lifestyles. The brand draws a parallel between the boxers’ strict regimen and the discipline required to quit smoking, encouraging fans to adopt a smoke-free life.
Interested in collaborating with Elux or exploring how they can enhance your retail experience? Reach out via their website or on social media to learn more about potential partnerships.
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