‘Draconian Ban’ on Flavored E-Cigs Challenged in California


California’s ban on flavored e-cigarettes and other tobacco products is being challenged by several tobacco companies. Reynolds American Inc. (RAI) and its subsidiaries, alongside three other entities, called the ban “draconian” and want the law overturned.

California Gov. Gavin Newsom signed the ban Aug. 28. Opponents filed a petition to put the question to voters in a referendum to overturn it shortly after its passage. The lawsuit could prevent enforcement of the ban if successful.

Helix Innovations LLC, Neighborhood Market Association Inc and Morija LLC (Vapin’ the 619) have joined RAI in a lawsuit they hope will overturn the law. The lawsuit was filed Oct. 9 in the U.S. District Court of Southern California.

The filing names Xavier Becerra, attorney general of California, and Summer Stephan, district attorney for the County of San Diego, as defendants.



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