Recently, promotion partners released a survey of 15000 consumers worldwide in May this year. Data show that in Europe and North America, 30% of adults are willing to try marijuana / CBD drinks.
Although regulatory and technical factors have delayed the listing of many cannabis derivatives in Canada, and the new European food regulations have constrained the market of CBD food, the survey shows that cannabis and CBD drinks are still the fastest growing categories in the legal cannabis industry.
Beer giant Molson Coors predicts that the marijuana beverage market will account for 30% of the legal marijuana market. This trend was more obvious after the outbreak of covid-19. The growth rate of marijuana beverage is faster than that of traditional hemp product form (flower / oil).
North America is the most mature legal marijuana market in the world. On October 17, 2018, Canada will legalize marijuana entertainment nationwide. Eleven states and Washington DC have legalized recreational marijuana.
In North America, where marijuana is legal, THC or CBD can be added to drinks legally. In other areas where recreational marijuana is illegal, CBD ingredients are often extracted from industrial marijuana and added to beverages. At present, there are various CBD drinks in Europe and some Asia Pacific regions.
For example, it can be added to beverage, such as tea, beverage, beverage, etc.
For example, adapt brands has launched a 100% pure coconut water product, which contains 25 mg CBD per bottle. Kickback cold brew combines CBD ingredients with coffee and tea to enhance energy and relieve stress. Blncd Naturals has moved into the beverage field and launched a series of sodas injected into CBD in cooperation with big watt coffee.
Zenith global, a global food and beverage consulting company, predicts that the US CBD beverage market will grow to 1.4 billion yuan in 2023, and the compound annual growth rate will reach 74.7% from 2018 to 2023.
Facing the impact of CBD on the beverage industry, AB InBev launched CBD beverage in Canada in order to consolidate its position as a world beverage giant and actively comply with the trend.
In December 2019, fluent beverages announced the launch of an alcohol free CBD tea called everie in Canada. Fluent beverages is a joint venture between AB InBev and tilray, a cannabis giant. In 2020, everie launched a bubble drink containing 10 mg CBD per serving.
In January this year, oh CBD beer, a newly established brewery in Hong Kong, launched the first CBD craft beer. Each bottle of Oh CBD beer was 330ml, containing 20mg CBD.
In June, altum International’s CBD product store named found opened quietly, offering a variety of CBD products, including oil, tincture, capsules, CBD pet snacks, etc. In August, found will open another CBD themed coffee shop.
At present, the CBD light beer launched by altum international and young master has also started pre-sale. This CBD beer is added with 60mg CBD crystal per liter, and four bottles are pre sold at HK $160.