Bugatti signed a strategic cooperation agreement with SXmini to jointly build high-end international electronic cigarettes.
On November 24, 2018, Bugatti, a luxury car brand owned by Volkswagen Group, Germany, and Yihi SXmini Electronics Co., Ltd. held a signing ceremony in Changping Town, Dongguan City, announcing that the two sides will jointly build Bugatti’s high-end international electronic cigarettes through complementary advantages.
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Bugatti Group has produced high-end cigars and lighters, which has become a strong opportunity for Bugatti brand to enter the global high-end electronic cigarette market. The first batch of Bugatti electronic cigarettes are expected to be marketed in 2019