On World No Tobacco Day, BAT Rothmans, the South Korean branch of British American Tobacco, has pledged to intensify its efforts to shield minors from nicotine products. This initiative was announced in a recent statement covered by South Korean media N.News.
Key Measures and Statements
BAT Rothmans’ CEO, Song Young-jae, emphasized the company’s commitment to preventing underage nicotine use. He stated, “Minors should never use nicotine, and we believe the government plays a crucial role in ensuring this through regulations. We hope that all commercial advertisements, if not related to tobacco products, do not contain any content related to tobacco.” This reflects the company’s dedication to adhering to strict principles to prevent the sale of nicotine products to minors.
Implementation of Age Verification and Awareness
As part of its initiative, BAT Rothmans will implement several practical measures:
- The company will clearly label “19+” on product packaging and advertisements to indicate the age restriction.
- A strict age verification system will be used on its e-commerce channels to ensure that these products are not sold to underage individuals.
- BAT Rothmans also advises retailers to be more vigilant in prohibiting the sale of tobacco products to minors, enhancing compliance with local regulations.
Promotion of Smoke-Free Alternatives
Additionally, the spokesperson noted that BAT Rothmans will continue to participate in social activities aimed at promoting smoke-free alternatives, such as e-cigarettes and nicotine pouches. This is part of a broader strategy to help transition adult smokers from traditional cigarettes to less harmful alternatives, thus supporting public health efforts while adhering to regulatory guidelines.
This commitment by BAT Rothmans underscores the company’s role in the global fight against tobacco use among minors and its support for public health initiatives on significant observances like World No Tobacco Day.
