From May 12 to May 17, 2024, the TFWA Asia Pacific Exhibition & Conference in Singapore is showcasing an array of international brands, with China Tobacco International (Hong Kong) Co., Ltd. (China Tobacco Hong Kong) standing out with an impressive presentation of over 30 Chinese tobacco brands. This participation marks a significant presence for China Tobacco Hong Kong, emphasizing the growing strength and diversity of China’s tobacco industry on the international stage.
Enhanced Presence and Optimism in the Duty-Free Sector
This year’s TFWA event has seen an expansion in both scale and content, with China Tobacco Hong Kong bringing an unprecedented range of domestic cigars. Their optimism is bolstered by a recovery in global duty-free markets, where traffic has now surpassed pre-pandemic levels, suggesting a bright future for the duty-free sector.
Strategic Highlights from China Tobacco Hong Kong
China Tobacco Hong Kong’s approach this year has been multifaceted, aiming to make significant strides in exhibition promotion and brand negotiations:
- Increased Diversity: The company has coordinated 15 industrial enterprises to participate, showcasing over 30 domestic cigarette brands, with 10 enterprises directly promoting at the event.
- Expanded Scale: The booth space has doubled in size compared to last year, reaching 120 square meters, allowing for a more comprehensive display of products.
- Focused on Cigars: The introduction of four cigar industrial enterprises has attracted attention from global cigar merchants, highlighting the growing interest in domestic brands.
Development and Expansion in 2023
Reflecting on 2023, China Tobacco Hong Kong has seen substantial developments:
- Duty-Free Market Recovery: The company has witnessed rapid recovery in the duty-free markets, with traffic volumes exceeding pre-COVID levels. This has encouraged further investment in brand development and new product introductions.
- Exploration of Taxed Markets: In collaboration with Sichuan Tobacco, China Tobacco Hong Kong successfully introduced the “Great Wall” cigar brand into Hong Kong’s taxed market, showcasing the potential for expansion beyond duty-free sectors.
About TFWA
The TFWA Asia Pacific Exhibition & Conference serves as a crucial platform for the global duty-free and travel retail industry. It brings together major players from various sectors including tobacco, alcohol, and cosmetics, facilitating industry exchanges and networking in the Asia Pacific and beyond.
China Tobacco Hong Kong’s Forward Outlook
With its strategic initiatives and participation in significant events like TFWA and InterTabac, China Tobacco Hong Kong is poised to enhance the international stature of Chinese tobacco brands and adapt swiftly to the evolving global trade environment.
