LOST MARY, a global vaping brand, has introduced its latest product, the Psyper 2500, in South Korea, marking a significant expansion in its market presence. Available for retail sale nationwide from March 20, this launch follows LOST MARY’s successful introduction to the South Korean market by the Donghwa Chamber of Commerce last year.
The Psyper 2500, which began selling through e-cigarette retailers from March 20, features a revolutionary replaceable pod design, a substantial 8-milliliter capacity for up to 2500 puffs, and a 500mAh rechargeable battery, ensuring continuous use. This move showcases LOST MARY’s commitment to innovation and sustainability in the vaping industry.
In addition to offering the globally popular “Golden Pineapple” flavor, the Psyper 2500 introduces “Cool Mint” and “Crown Tobacco” flavors, exclusively available in the Korean market. The product’s launch also features an appealing range of six different colors, including pink and sapphire blue, catering to diverse consumer preferences.
Since November 2023, LOSTMARY has strengthened its South Korean presence through an exclusive distribution agreement with Donghwa Trading Company, marking significant progress over the past six months. Donghwa Trading Company, established in 1981 and legally licensed to operate e-commerce in South Korea, has been instrumental in expanding LOST MARY’s reach.
This partnership with Donghwa Trading Company signifies a clear strategy for LOST MARY in the South Korean market, focusing on compliance and customer satisfaction. The alignment with a well-established distributor underlines LOST MARY’s ambition to become a trendy choice for “light, disposable users.”
The announcement of the exclusive agency agreement coincided with the plan to launch the LOST MARY BM3500 within the year, a disposable product promising up to 3500 puffs and available in an array of flavors including new additions tailored for the Korean market. However, it’s important to note that LOST MARY’s BM product line faced regulatory scrutiny in the UK earlier in 2023, leading to a product recall due to e-liquid levels exceeding legal limits.
Following the controversy in the UK, LOST MARY has shifted its focus towards refillable systems with the introduction of the Psyper 2500 in South Korea. This approach aligns with global trends favoring sustainable vaping solutions over disposable products.
As LOST MARY continues to navigate the dynamic vaping market, its partnership with local distributors and commitment to innovation and responsibility positions the brand for further success. 2FIRSTS remains committed to tracking LOST MARY’s developments in South Korea and beyond.
