Recently, the VAPORESSO brand, owned by Smoore, introduced a new e-cigarette brand called DOJO on its official website. This Original Design Manufacturer (ODM) brand has launched three products: DOJO BLAST 6000, DOJO OPAL 12000, and DOJO OPAL 7000.
Official website information | Image source: VAPORESSO
Prominent Exposure for DOJO
DOJO has secured a prominent spot on the VAPORESSO official website, including the homepage and top promotional spaces. However, its products are not listed in VAPORESSO’s inventory. The promotional links redirect users to DOJO’s official website, leveraging VAPORESSO’s traffic and exposure.
As of July 18th, DOJO’s blog features articles on the brand’s vision and environmental commitments. DOJO aims to create a global network of e-cigarette enthusiasts and emphasizes sustainability through eco-friendly packaging and energy-saving devices.
Instagram platform graphics and text | Image source: Instagram
Social Media Engagement
DOJO is active on platforms like YouTube, Facebook, and Instagram, with a particular focus on Facebook and Instagram for product information releases. On June 11th, DOJO officially announced its brand, followed by the launch of the DOJO BLAST 6000 on June 18th, and the DOJO OPAL 12000/7000 on July 3rd.
Product Focus: DOJO BLAST 6000
The DOJO BLAST 6000, designed for the EU TPD market, is a refillable e-cigarette available in UK retail stores. It features a 2ml pod within a 10ml e-liquid reservoir, a built-in 650mAh battery, dual modes (Turbo and normal), and an LED screen indicator.
DOJO BLAST 6000 product information | Image source: VAPEUK
Regulatory Compliance
The DOJO BLAST 6000 and its replacement pods are registered with the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) under SHENZHEN SMOORE TECHNOLOGY LIMITED and NEXIFLY HONG KONG LIMITED. The device is classified as an e-cigarette-rechargeable.
DOJO BLAST 6000 Information for use | Image source: Instagram
DOJO OPAL Series
The DOJO OPAL 12000 and DOJO OPAL 7000 are disposable e-cigarettes targeting the Russian market. The OPAL 12000 features a 16ml e-liquid capacity, an 800mAh battery, and display screens for oil and battery levels. The OPAL 7000 has a 10ml capacity and a 600mAh battery.
DOJO OPAL Front | Image source: Instagram
Market Strategy: Avoiding the US Market
DOJO products are labeled “NOT FOR US MARKET,” focusing on Russian and TPD markets due to regulatory challenges in the US. The brand leverages VAPORESSO’s influence, similar to “Powered by FEELM,” to grow quickly.
Business Expansion Needs
DOJO’s differentiation strategy leverages VAPORESSO’s brand influence while establishing its own market credibility. The brand’s success is rooted in a collaborative ecosystem, with VAPORESSO aiding design and promotion.
Packaging of DELICIU and DOJO | Image source: 2FIRSTS
Final Thoughts
DOJO is riding the wave of VAPORESSO’s established brand power, making a significant impact in the European and Russian markets. The real test will be whether it can sustain and expand this influence globally. What do you think about DOJO’s strategy? Drop your thoughts in the comments and don’t forget to follow our updates at vapeast.com!
