What Triggered This Tracker?
We recently shared in our Vape News about an study on the World Vapers Alliance (WVA) website which asks the question “How biased is the media about vaping?”
The study in question was written by Michael Landl (Director of the WVA) and passionate vape advocate.
It studied articles about vaping in the media during the week 23/4/22 to 1/5/22 to determine how many were Positive, Negative or Neutral on the subject.
There were only 4 articles from the UK and 3 of those were positive and 1 Neutral.
Continuation Of The Study
I thought I would like to continue this study – so I will be looking out on mainstream media including national newspaper websites and national news sites for any articles which are vaping related.
This started on May 1st 2022 and I am aiming to continue monitoring for 6 months.
I will then classify if they are..
- Positive – the article promotes vaping.
- Negative – the article warns against vaping.
- Neutral – either it is just a factual article or it does cover both sides of the argument equally.
Michael’s experiment was global and he found that 40% of the articles he studied were Negative and 29% were Neutral / Positive each.
I will keep adding to this as more articles are published and the chart will help display how the UK media portrays vaping in general.
Obviously this is not a scientific experiment more just to see the general opinion.
Please also share any mainstream media articles in the UK I might have missed in the comments section!