In August, RELX announced the release of its next-generation premium e-cigarette Infinity in the UK, that is, RELX Infinity. After a National Day, RELX has started to sell its products in WH Smith, a well-known British chain store.
High Street WH Smith stores throughout England, Scotland and Wales will sell the next generation e-cigarette Infinity and its basic equipment and 7 different cartridges.
Search on WH Smith’s official website and you can already find it. There are brief introduction information such as price, battery capacity, and package.
Du Bing, head of global expansion of RELX, said that we are very happy to bring our unique products to the UK for the first time.
Du Bing said that in the end, our goal is to help adult smokers transition to better options with confidence, and by selling at WH Smith, we can reach a larger market for more adult smokers.
Stuart Brown, head of WH Smith, said that we are very happy to work with RELX to sell their e-cigarettes in our WH Smith High Street store. This brand is a popular product on our shelves.
RELX’s Infinity (unlimited) device is priced at 19.99 pounds, which is equivalent to RMB 176. The price of the Essential device is 9.99 pounds, equivalent to 88 yuan. The price of a pack of two cartridges is £7.99.
The Infinity device is available in black, silver and red, and it has RELX’s latest innovations in product design, cartridge quality, mobility and overall user experience.
The Essential device is available in black, white and blue, allowing users to experience the key elements of Infinity’s design at a more accessible price.
The lineup of cartridges that can be used in Infinity and Essential devices includes Classic Tobacco, Menthol Plus, Ludou Ice, Fresh Red, Tangy Purple, Raspy Ruby and Dark Sparkle.
In March 2020, RELX Infinity won the Red Dot Design Award for its unique innovation in design. The red dot is not the first time RELX has won awards for its product design. RELX’s first smart e-cigarette device, RELX i, won the 2019 Bronze Award in the European Product Design Awards.
The number of e-cigarettes in the UK has reached 3.6 million, which is about half of the number of smokers. The latest data from Action on Smoking and Health shows that most smokers are people who have smoked, and the main reason for using e-cigarettes is to give up tobacco.