Philip Morris Korea has expanded its innovative e-cigarette offerings with the launch of the TEREA ABER PEARL, the latest addition to their IQOS ILUMA series. This new capsule tobacco stick is now available across South Korea, marking a significant development in the range of heated tobacco products offered by the company.
Innovative Features and Broad Availability
Released on March 21, the TEREA ABER PEARL is priced at 4,800 Korean won ($3.61), aligning with the cost of existing TEREA products. It is designed to seamlessly integrate with the IQOS ILUMA devices, enhancing the user experience with a focus on convenience and flavor.
The TEREA ABER PEARL joins an extensive lineup that includes:
- TEREA Oasis Pearl
- TEREA Sun Pearl
- TEREA Arbor Pearl
This expansion brings the total to sixteen varieties within the series, featuring:
- Four regular flavors
- Four fresh flavors
- Five special flavors
- Three capsule flavors
Philip Morris Korea’s strategic approach ensures that all preferences are catered to, offering a sophisticated palette of choices that underscores their commitment to quality and consumer satisfaction.
Strategic Market Expansion
This launch is part of Philip Morris Korea’s broader strategy to dominate the heated tobacco product market by innovating and expanding its product line to meet diverse consumer needs. The availability of these products in specialized IQOS stores and convenience stores nationwide ensures that every smoker looking to switch to heated tobacco products has easy access to the latest in smoking technology.
For detailed insights and more information, you can view the original report from N.news here.
Expanding Global Reach
Philip Morris International continues to make significant strides in the global market with launches like the TEREA ABER PEARL, demonstrating their commitment to innovation in the heated tobacco product category. As they introduce new products across various markets, PMI aims to lead the transformation in the industry, offering smokers alternative choices to traditional cigarettes.
Your Thoughts
Have you tried the new TEREA ABER PEARL or any other products from the IQOS ILUMA series? What are your thoughts on the expansion of flavor options and the new capsule technology? Share your experiences and join the discussion below.
