Unveiling a Major Facility for Smoke-Free Tobacco Products
On April 15th, Philip Morris International (PMI), a global tobacco giant, officially opened its new manufacturing facility for smoke-free tobacco products in Tanauan, Batangas, within the premises of its local subsidiary PMFTC. This facility, which marks the largest investment in the smoke-free tobacco category in the Philippines to date, represents a significant commitment of 8.8 billion Philippine pesos (approximately 11.13 billion RMB).
Strategic Production Hub in Southeast Asia
The new factory spans an impressive 12,360 square meters and is poised to begin operations within the year. It is projected to produce up to 3.5 billion heated tobacco units annually. This strategic move not only enhances PMI’s production capabilities but also solidifies its presence in the burgeoning Southeast Asian market.
Innovative Product Line
The facility will primarily produce the Blends brand heated tobacco units specifically designed for PMFTC’s BONDS by IQOS device, launched in November 2022. PMI CEO Jacek Olczak highlighted the reduced risk potential of these products at the opening ceremony:
- 95% Reduction in Harmful Chemicals: When compared to conventional cigarettes, BONDS heated tobacco products release significantly fewer harmful chemicals.
- Growing Market Reach: PMI’s smoke-free products currently represent 36.4% of the company’s adjusted net revenues and are available in 84 markets to over 33 million users, including 28.6 million IQOS users.
Commitment to the Philippines and Beyond
PMI’s decision to locate its production facility in the Philippines was influenced by the favorable business environment and the strategic location within Asia. In addition to the Philippines, PMI expanded its presence in 2023 by opening a similar facility in Indonesia and launching its IQOS ILUMA in Malaysia.
Why Choose Heated Tobacco Products?
Heated tobacco products, such as those produced by PMI, offer a smoke-free alternative to traditional cigarettes, aiming to reduce the exposure to harmful chemicals:
- Healthier Alternatives: Scientific studies suggest heated tobacco products are a better choice compared to conventional cigarettes.
- Environmental Impact: Lower emissions and waste compared to traditional smoking methods.
Embracing a Smoke-Free Future
Philip Morris International’s investment in the Philippines reflects its commitment to leading the transformation of the tobacco industry towards a smoke-free future. By choosing innovative, less harmful tobacco alternatives like IQOS, consumers can contribute to a healthier lifestyle while still enjoying the sensory experience of smoking.
Explore a better alternative with PMI’s innovative tobacco products. Choose a healthier, smoke-free future today.
