New Vital Reports Stress the Urgency of Saving the Lives of Smokers

New vital reports stress the urgency of saving the lives of smokers, with step-by-step recommendations on how best to act in a public health crisis. 

Action on Smoking and Health (ASH) have had their latest fact sheet printed in a recent Planetofthevapes Issue, summarising their findings on e-cigarette usage amid adults in the UK. 

The data reveals behaviours, preferences, and estimates, including a statistic stating that as of this year, the population of e-cigarette users in the UK alone will be almost 5 million. 

According to their findings, the scale of people using vapes is at an all-time high of 9.1 percent, with over half the vaping population having used the tools to quit smoking. 

Although 4.7 million people are currently vaping in the UK, ASH reports that 1.7 million, equating to 37 percent, are still using traditional tobacco in addition to e-cigarettes. 

The biggest takeaway from the survey were the identified reasons as to why so many current smokers haven’t made the switch, with twenty percent saying they wouldn’t want to replace one addiction with another. 

Other reasons consisted of thirteen percent of the smoking population not believing that e-cigarettes would help them quit, and 8.4 percent being too uninformed about the safety of vapes. 

The report authors said:

“There is an opportunity to make significant improvements to the health of our nation in just five to ten years, benefitting millions of people, society, our economy and health systems.” 

They continued with:

“Our high level of premature, often avoidable ill health, damages lives, our society, localities, and our economy. 

Without resolute action it will get worse. We must act so that lives are not degraded, and to sustain our health services and labour supply.” 

A new report led by public services expert Lord Filkin, and flanked by the King’s Fund think tank, highlights suggestions that aim to do exactly that, including the prescription of vapes. 

The report states that a commitment to spend on preventative measures should be affordable, suggesting that 10p out of every £1 of the NHS budget would be enough to improve the nation’s health. 

Prescribing vaping devices to smokers would cut down cigarette consumption by three million people, though the report has warned that a clamp down on marketing and sales should accompany this. 

The experts narrowed down the public health priorities to nine areas with specific intervention suggestions for each area, including smoking, air quality, early detection of illness, and health inequalities. 

Of all these priority areas, the report acknowledges that more funding would be needed specifically to reduce the number of smokers in the UK, but suggests that the cost could be subsidised by the tobacco industry. 

Filkin’s report put forward the argument that the poor health of the nation currently costs the government up to £16bn a year, and so following their propositions would not only save lives, but money. 


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Experience the Ultimate Smart Cannabis E-cigarette: TempSure™, Featuring Dual Communication Technology!

SMISS, a Chinese company from Shenzhen, recently unveiled a groundbreaking cannabis e-cigarette called TempSure™ at the prestigious MJBizCon CBD/THC/Cannabis Expo in Las Vegas. This expo is known as one of the largest cannabis industry exhibitions in the world and attracts industry leaders and innovators from around the globe.

TempSure™ represents a significant milestone for SMISS as it marks their entry into the cannabis e-cigarette hardware market. What sets TempSure™ apart is its intelligent two-way communication capabilities, thanks to the integration of an advanced MCU control chip and a proprietary PID dynamic compensation technology solution. This combination allows the device to accurately monitor the heating status of the CeramicMesh™ heating coil, enabling precise temperature control for scientific vaporization.

By continuously analyzing factors such as oil conductivity, oil temperature, and smoke signal, TempSure™ dynamically adjusts its power output to maintain an optimal vaporization temperature. This not only ensures a consistent and flavorful vaping experience but also maximizes the efficiency of cannabis consumption.

SMISS’s unveiling of TempSure™ at the MJBizCon CBD/THC/Cannabis Expo showcases the company’s dedication to innovation and highlights their commitment to providing high-quality and cutting-edge products to the cannabis industry. With the cannabis market rapidly expanding worldwide, it is companies like SMISS that are pushing boundaries and driving the industry forward.

Please note that this article has been translated from an original Chinese source available on and has been reviewed and edited by the English editorial team of 2FIRSTS. The original Chinese text is the authoritative source of information. Reproduction, reprinting, or redistribution of this article without express written permission from 2FIRSTS is strictly prohibited.
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A New Standard in the Market • VAPE HK

Maskking has a history of pushing its boundaries of product innovation, and this latest Axi 12000 disposable vape is also no exception. This e-cig, which remains unnamed in your request, showcases a range of marvellous features that make it stand out in the world of vaping.

Maskking Axi 12000 Brief

Axi 12000 is known for its cost-effectiveness, impressive capacity, and long-lasting lifespan. With a generous 22ml e-liquid volume, it offers an astonishing 12,000 puffs of consistently intense flavor. Coupled with its innovative dual mesh coil, Axi 12000 ensures that your vaping experience is nothing short of exceptional, delivering unparalleled taste from the very first puff to the very last. The internal smart LED keeps every change of e-liquid and battery under control. You don’t need to worry about that the devices suddenly runs out anymore.

Maskking Axi 12000 Specifications

Puffs: 12000

Battery Capacity: 600mAh

E-juice Capacity: 22ml

Nicotine: 2% & 5%

Resistance: 1.2Ω

Size: 106.4*43.75*23.94mm

Weight: 73g

Maskking Axi 12000 Highlights
Internal Battery and E-Liquid Indicator

One of the key features of Axi 12000 is the inclusion of a real-time battery power monitor and an e-liquid indicator which significantly elevate the user experience. The indicator offers a clear view of both your battery life and e-liquid levels, ensuring that you’re never caught off guard. This information is invaluable, particularly for vapers who tend to forget to recharge their device. The volume indicator provides a clear display of both your battery life and the level of e-liquid, guaranteeing that you’re always well-prepared.


Dual Mesh Technology for Superior Throat Hits

What truly sets this e-cigarette apart is its innovative use of dual mesh technology. Alternating between two mesh coils promises stronger throat hits and guarantees that each puff delivers the best flavor possible. It ensures that you can get a consistent, satisfying experience from the first puff to the very last which brings a new level of consistency and flavor quality to your vaping experience.

Impressive E-Juice Capacity

With a generous 22ml e-juice capacity, this Axi 12000 is built to last for a long time. For those who are cost-conscious, this is quite perfect for them. The 12000 puff count is nothing short of impressive, offering long-lasting enjoyment.

Maskking Axi 12000 Flavors

Whether you crave the sweetness of fruits, the richness of dessert, or the freshness of mint, you can always find your beloved flavor in all 17 flavors. Each puff is a journey through a world of taste, carefully crafted to delight your senses, including Strawberry Kiwi, Green Grape Lime, Passion Fruit Kiwi Guava, Mint Ice, Mango Black Currant, Forest Berries, Watermelon Ice, Watermelon Bubblegum, Pineapple Peach Mango, Banana Ice, Strawberry Yakult, Strawberry Watermelon, Pomegranate, Raspberry Lychee, Strawberry Grape, Grape Ice, and Raspberry Cherry.


In conclusion, this rechargeable e-cigarette has been an absolute joy to use. Its smart features, innovative dual mesh technology, and impressive e-juice capacity showcase the dedication to providing vapers with a top-notch experience. If you’re looking for a vaping product that combines smart design and innovation, this one is definitely worth considering.


To learn more:

If you are interested in the above products or other MK products, don’t hesitate to contact us.

Maskking Info:


E-mail: [email protected]

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Truth Initiative Report Delves into the Use of Tobacco in Popular Entertainment

A recent Truth Initiative report delves into the use of tobacco in popular entertainment and how this is impacting our youth.

Music videos have shaped popular culture since MTV came crashing onto the scene in the 1980’s with ‘Video Killed the Radio Star’, revolutionising the way we market bands/artists latest releases. 

This soon became the main platform stars would use to gain attention and it wasn’t long before music videos became a full-blown advert for tobacco brands through product placement. 

These iconic videos have romanticised the act of smoking for decades, reflecting onto its viewers the idea that tobacco use is ‘cool’ and desensitising them from the lifethreatening harms. 

Some of the most iconic and talked about music videos of all time feature cigarettes as the starring role and as the demand for the content grew, so did this imagery. 

From Lady Gaga’s sunglasses made entirely out of cigarettes in the charttopping ‘Telephone’ music video to Robin Thicke’s oversized lighter, lighting a cigarette for ‘Blurred Lines’, tobacco depictions were everywhere. 

A billion people watched Rihanna smoke in the 2011 ‘We Found Love’ music video and millions watched countless videos in the R&B/Hip-Hop genre feature tobacco. 

It seems the narrative has shifted within recent years to that of a harm reduction standpoint, with artists beginning to feature e-cigarette in their videos as a 95 percent less harmful alternative. 

This is a great step forward for the vaping industry, demonstrating to music fans across the world that they support vaping as a tool to quit and replacing these familiar smoke scenes with vapour clouds. 

Most famously using the cessation tool was the chart-topping DJ Khaled for his hit songs ‘I’m the One’ and ‘No Brainer’, racking up hundreds of millions of views. 

The movie set inspired video features models vaping, reclaiming the sultry cigarette smoke blowing through the air and instead producing vapour, as the artists sing in the foreground. 

It’s refreshing to see rap artists also using vapes in music videos, with Travis Scott’s Escape Plan (2021) featuring a device, as the genre of music is notorious for featuring tobacco. 

More recently, ex-Disney star turned pop princess, Sabrina Carpenter was vaping throughout the ‘Nonsense’ music video that was released earlier on this year. 

There’s still a large number of artists that are yet to challenge the status quo in supporting harm reduction, with 31 hits of 2021 having 290 tobacco depictions in their music videos. 

Specifically, the chart-topping song ‘Smokin out the Window’ by Anderson .Paak, Bruno Mars and Silk Sonic, coming out on top with 109 incidents featured in one video alone. 

The overall amount of music videos containing tobacco were down by 23 percent in 2021 and we look forward to watching those numbers continue to plummet as more artists support the quitting device.

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Breaking News: Malaysian Parliament Triumphs in Passing the 2023 Public Health & Tobacco Control Bill—A Game-Changer!

Malaysia’s Parliament Passes Public Health and Tobacco Product Control Bill 2023

In a significant development, Malaysia’s Parliament has successfully passed the Public Health and Tobacco Product Control Bill of 2023. The bill, proposed by Dr. Zaliha Mustafa, the Minister of Health, aims to protect public health by implementing strict measures against the sale and purchase of tobacco products and tobacco alternatives, as well as any services related to smoking for minors.

One noteworthy aspect of this bill is the removal of a provision established under the Generation Ending Smoking Act (GEG). Initially, this law prohibited the sale of tobacco products and cigarettes to individuals born on or after January 1, 2007. However, with the passing of the Public Health and Tobacco Product Control Bill, this provision has been repealed.

The bill was introduced in Parliament on November 28th and underwent a second reading the following day. With a total of 54 provisions, it was deliberated by 27 parliament members, highlighting the importance and thoroughness of the legislative process.

Dr. Zaliha expressed gratitude towards the former Health Minister for addressing tobacco-related issues and drafting this crucial legislation. She acknowledged their efforts and stated, “They have made significant contributions in tackling the overall tobacco issue and formulating specific bills, for which I am deeply grateful to the Malaysian Parliament.”

In addition to the Public Health and Tobacco Product Control Bill, the Malaysian Parliament has also passed the Food (Amendment) Act 2023. This act aims to amend the existing 1983 Food Act in alignment with the Public Health and Tobacco Control Act 2023, further strengthening the country’s commitment to public health.

It is important to note that this article is based on a translation from an original Chinese source by AI, reviewed and edited by our English editorial team. The Chinese original text remains the authoritative source of information. We thank 2FIRSTS Technology Co., Ltd. for providing the content.
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Another Study Refutes The Gateway Theory Stating The Opposite is True

In recent years, there has been a noticeable shift away from smoking tobacco: a highly lethal habit, towards vaping, which science has shown us poses only a fraction of the risks associated with smoking

A recent research letter published in JAMA Internal Medicine explored smoking and vaping patterns in young adults, offering insights into the relationship between the two behaviors. Led by researchers at the Medical University of South Carolina (MUSC) who analyzed data from the Population Assessment of Tobacco and Health (PATH) Study, the study revealed a significant shift in tobacco use among young adults, with more individuals initiating nicotine intake through vaping rather than traditional cigarettes.

Discussing the study, Dr. Sarah Jackson, Principal Research Fellow at the UCL Tobacco and Alcohol Research Group, emphasized the concern about vaping acting as a potential gateway to smoking among young individuals. However, recent studies suggest a different trend, indicating that vaping may be actually displacing smoking, steering those who might have chosen smoking towards a less harmful option.

The research letter highlighted that in the last decade, a significant proportion of young adults have consumed nicotine. However in recent years, there has been a noticeable shift away from smoking tobacco: a highly lethal habit, towards vaping, which science has shown us poses only a fraction of the risks associated with smoking. Dr. Jackson suggests that this shift could have net public health benefits.

An increase in the number of vapers who have never smoked

The data also highlighted an increase in the proportion of young adult vapers who were never established smokers. Professor Peter Hajek from Queen Mary University of London said that the study’s findings refute the common concern that e-cigarettes act as a gateway to smoking. Instead, they suggest that vapes may divert young people from more risky smoking behaviors, leading to a proportional decrease in smoking rates.

Professor Caitlin Notley from the University of East Anglia noted that the study aligns with evidence from England, where historically low tobacco smoking rates coincided with increased vaping among young people. This trend corresponds with the widespread availability of disposable vapes and nicotine-salt based e-liquids.

The reduction in smoking is seen as a positive development for public health, emphasizing the importance of clearly communicating that vaping is a reduced harm alternative to smoking. However, added Professor Notley, there is widespread confusion across the US, partly stems from the fact that vapes are incorrectly classified as tobacco products. This naturally leads to misperceptions about the relative harms of vaping compared to smoking.

Countless previous studies have come to the same conclusion, however claims about an alleged gateway to smoking and/or substance use, have never stopped resurfacing. Another recent study, is the most comprehensive to date on the topic. In order to carry out an investigation at the population level, the research team examined associations of vape use and sales, with smoking rates and cigarette sales across different age and socioeconomic groups. The researchers then proceeded to compare smoking prevalence over time in countries with contrasting regulations of these products, such as the UK and the US, versus Australia.

A gateway out of, not into, smoking

In line with previous findings, the results indicated that not only was there no gateway to smoking, but also that vaping products have actually facilitated smoking cessation and led to decreased smoking rates in countries where they are endorsed. In fact, as the rise in sales of heated tobacco products in Japan has coincided with a reduction in cigarette sales.

Moreover, the decrease in smoking prevalence in Australia appears to have slowed down in comparison to countries which have endorsed tobacco harm reduction. This deceleration is particularly evident among young individuals and in lower socioeconomic groups, and is significant when compared to both the UK and the US. Finally, cigarette sales have declined at a much quicker rate in the United Kingdom than in Australia.

New Study Analyses Whether Vaping is a “Gateway” to Teen Cannabis Use 


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FDA bans Juul from selling its vaping products in the U.S.

The axe has fallen for e-cigarette maker Juul.

The FDA ordered the company to stop selling and distributing its ubiquitous vaping devices in the U.S. Thursday, a dramatic end for a company that dominated the e-cigarette market and was valued at $38 billion at the top of its game.

Juul will no longer be able to sell its vapes nor its 5% or 3% tobacco and menthol-flavored pods in the U.S. without “risk[ing] enforcement action” from the U.S. Food and Drug Administration. Retailers will also be prohibited from stocking Juul products in the U.S.

The FDA’s ban against Juul came after the company failed to provide consistent evidence about the safety of its vapes and tobacco pods.

“As with all manufacturers, JUUL had the opportunity to provide evidence demonstrating that the marketing of their products meets these standards,” Acting Director of the FDA’s Center for Tobacco Products Michele Mital said. “However, the company did not provide that evidence and instead left us with significant questions.”

In a statement to TechCrunch, Juul’s Chief Regulatory Officer Joe Murillo said that the company would pursue a stay and is exploring its other options to counter the FDA’s ban on its products. The company pushed back against the FDA’s characterization of the information it provided to the regulatory agency.

“In our applications, which we submitted over two years ago, we believe that we appropriately characterized the toxicological profile of JUUL products, including comparisons to combustible cigarettes and other vapor products, and believe this data, along with the totality of the evidence, meets the statutory standard of being ‘appropriate for the protection of the public health,’” Murillo said.

The FDA clarifies that its actions don’t directly restrict individual possession or use of Juul products, though obtaining the company’s vapes and pods is about to be much more difficult for U.S.-based users.

Regulatory woes had already cut deeply into the company’s valuation, but the FDA’s actions spell outright doom for its U.S. operations. Juul competitors Reynolds American and NJOY Holdings previously received authorization and will be allowed to continue selling their own products, though the FDA maintains that tobacco is harmful and addictive even when vaped.

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