Philip Morris Japan is set to enhance the IQOS ILUMA experience with the introduction of a new flavor, TEREA Black Ruby Menthol. This addition marks a significant expansion in their flavored tobacco stick range, promising a unique blend of floral and minty notes to users.
Launch Details and Availability
- Release Date: The TEREA Black Ruby Menthol will start appearing in stores across Japan from August 21st.
- Availability: Initially, it will be available at exclusive IQOS shops until August 2023, select Yamada Denki and Don Quijote stores, and also at convenience stores.
- Online Sales: Starting August 31st, consumers can also purchase the new flavor from the official IQOS online store.
- Pricing: Each pack, containing 20 sticks, will be priced at 580 yen.
Expanding Flavor Portfolio
With the launch of TEREA Black Ruby Menthol, the TEREA lineup will grow to a total of 21 diverse flavors. This expansion is part of Philip Morris Japan’s ongoing efforts to cater to a wide range of consumer preferences, enhancing the IQOS ILUMA smoking experience with innovative and enjoyable options.
Consumer Experience
The new TEREA Black Ruby Menthol is designed to offer a refreshing taste profile that combines the soothing qualities of menthol with a subtle floral hint, providing a satisfying and luxurious smoking experience.
Final Thoughts
For those looking to try a new and exhilarating flavor, the TEREA Black Ruby Menthol could be a compelling choice. Its launch not only broadens the variety available to IQOS users but also reinforces the brand’s commitment to innovation and customer satisfaction. As IQOS continues to evolve, it remains a popular choice for smokers seeking smoke-free alternatives.
